The Palms Casino Resort to Host the 2nd Annual Fantasy Football SUPERDRAFT, August 26th-29th, 2010 in Las Vegas

NEW YORK, April 26 /PRNewswire/ -- Brand Interaction Group ("BIG") has announced that the Palms Casino Resort will host BIG's 2nd annual Fantasy Football SUPERDRAFT™ in Las Vegas on August 26-29, 2010.  

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The Fantasy Football SUPERDRAFT™ is the premiere live entertainment celebration to kick off the 2010 football season for both fantasy football participants and casual football fans.  SUPERDRAFT attracts fantasy leagues from around the country to conduct their drafts in an unprecedented and affordable party environment. SUPERDRAFT also provides an unmatched atmosphere of music, celebrity-hosted events and VIP access for all football fans to enjoy.

"Football's impact on our country's culture is massive, but with over 27 million active participants, the fantasy sports industry is also a major influencer in today's pop culture environment," said Eric Simon, CEO of BIG.  "SUPERDRAFT is the ultimate live experience that allows fans to celebrate both football and fantasy football season in a way and on a level that was never previously available."  

Over 2,700 attended the 2009 three day SUPERDRAFT celebration in Las Vegas that included celebrity-hosted parties, including Molly Sims, Shannon Elizabeth, Stacy Keibler and The Howard Stern Show's Gary "Baba-Booey" Dell'Abate, live music from Flo Rida and George Clinton and fantasy football experts including ESPN's Bill Simmons and Matthew Berry.

The 2010 SUPERDRAFT at the Palms will feature the SUPERDRAFT Ultimate Draft Room, an environment that allows attendees to use whatever draft structure they want (either live or online), including their choice of online fantasy football service provider.  The room will include everything necessary to make an unforgettable draft experience, including food and beverage specials, WI-FI availability, roaming fantasy football experts, athlete appearances and SUPERDRAFT cheerleaders.  

SUPERDRAFT will also be highlighted by an outdoor Tailgate Concert at the Palms featuring a top music act, celebrity-hosted VIP parties at Vegas' top nightclubs, poolside festivities throughout the weekend and a live webcast of "Fantasy Football Live", the Katalyst produced show featuring Ashton Kutcher and The Fantasy Consultant Nathan Zegura (www.thefantasyconsultant.com) that was nominated for a 2010 Streamy Award for Best Live Production in a Web Series.  Sample shows can be seen at http://www.ustream.tv/recorded/2811585, http://www.ustream.tv/recorded/2815667.  

"The Palms is the ideal partner for SUPERDRAFT because it is widely recognized as the top entertainment property in Las Vegas and one of the top entertainment venues in the country," according to Simon.  They are the perfect fit for our brand."  

"We are thrilled to be the home of 2nd Annual Fantasy Football SUPERDRAFT this year," said Palms owner George Maloof. "It's going to be a fantastic event. SUPERDRAFT is a great addition to the Palms' entertainment brand partnerships." 

The SUPERDRAFT package at the Palms Casino Resort will include exclusive SUPERDRAFT promotional rates, VIP parties at Vegas' premiere nightclubs, live concerts, exclusive access to multiple venues throughout the city and most importantly, custom-designed draft rooms at the Palms Casino Resort.

Guests who purchase the $125 SUPERDRAFT wristbands will have access to the following:

• VIP Party on 8/26  
• Tailgate Concert on 8/27
• Celebrity-hosted VIP Party on 8/27
• SUPERDRAFT Ultimate Draft Room on 8/28
• Opportunity to upgrade to a SUPERDRAFT Private Draft Suite at the Palms Casino Resort
• VIP Party on 8/28
• "Overtime" Pool festivities on 8/29 at the Palms Casino Resort
• Special offers and VIP access at participating venues throughout Las Vegas

SUPERDRAFT begins on Thursday, Aug. 26th with registration at the Palms Casino Resort where guests will pick up their wristbands and welcome kits containing all the information they will need for the weekend.

The festivities will wrap up on Sunday, Aug. 29th with the SUPERDRAFT Overtime Pool Party at the Palms Casino Resort, complete with special guest DJs and SUPERDRAFT cheerleaders.  

For more information, please go to www.fantasysuperdraft.com.

Brand Interaction Group (BIG)

BIG is the industry leading Brand Engagement firm and is the creator and producer of the Fantasy Football SUPERDRAFT™ brand.  BIG creates measurable and mutually beneficial platforms for brands and consumers to interact within high profile and highly-trafficked environments.  BIG has successfully leveraged and combined the branding and hospitality categories to provide consumers with unique and unparalleled brand access.  www.Brandinteractiongroup.com.  

The Palms Casino Resort

The Palms Casino Resort, heralded as one of Las Vegas' hippest resorts, is an all-encompassing, one-stop destination. Owned by the Maloof family, the boutique property boasts three distinct towers and a diverse mix of bars and restaurants across a 95,000-square-foot casino. Amenities include the legendary Playboy Club; Ghostbar; Rain Nightclub; The Pearl Concert Theater; Moon Nightclub; N9NE Steakhouse; Nove Italiano; Little Buddha; Simon Restaurant & Lounge; The Palms Pool & Bungalows; Palms Spa and AMP Salon; Drift Spa & Hammam; LA Sunset Tan; Brenden Theatres, a 14-theatre Cineplex; Huntington Ink Tattoo Lounge; the Fantasy Suites, including the Hardwood Suite, the only hotel room in the world with its own basketball court; and over 60,000 square-feet of meeting space. The Palms has played host to MTV's Video Music Awards, Real World: Las Vegas and Bravo's Celebrity Poker Showdown, and E!'s Girls Next Door and Sunset Tan feature the resort on a regular basis. The Palms Casino Resort is located just west of the Las Vegas Strip and I-15 on Flamingo Road. For reservation information, call toll free at (866) PALMS-RES, (866) 725-6773, or visit www.palms.com. For groups of 15 rooms or more, contact the Sales Department at (866) PALMS-MTG or (866) 725-6768.

SOURCE Brand Interaction Group