The PEDIGREE® Brand Unleashes its Sauciest Innovation Yet for Your Dog's Next Meal
The brand launched PEDIGREE® DRIZZLERS™ Sauce, a mealtime sauce made just for dogs that brings bold flavors to every bite
FRANKLIN, Tenn., May 8, 2025 /PRNewswire/ -- The PEDIGREE® brand, proudly part of the Mars family of brands, launched its latest innovation, PEDIGREE® DRIZZLERS™ Sauce, a tasty mealtime sauce just for dogs that brings bold flavors to every bite. With pet parents showing continued interest in enhancing their pets' meals through flavor, texture and variety, the meal complement category has experienced double digit growth1. This inspired the PEDIGREE brand to launch PEDIGREE DRIZZLERS Sauce and provide a convenient, affordable and less messy way to add enjoyment to dogs' meals.
To celebrate the launch, the brand is debuting its Sauce for All Dogs campaign calling on people and their pets to indulge in their favorite sauce during mealtimes. Just as you wouldn't want a hot dog without the condiments, the brand believes dogs would better enjoy their kibble with some sauce. So, we're debuting a hot dog stand in Central Park in New York on Saturday, May 17, from 11 a.m. to 3 p.m. ET where pet parents can enjoy hot dogs and their dogs can enjoy kibble topped with PEDIGREE DRIZZLERS Sauce. The brand also teamed up with Summer House reality star and self-proclaimed hot dog fanatic West Wilson to encourage pet parents – and their dogs – to stop by and enjoy a saucy lunch with him.
"Sauce is key to adding flavor and dogs can now enjoy a tasty mealtime with a sauce of their own, PEDIGREE DRIZZLERS," said Wilson. "Ever since I learned that so many dogs are eating sauceless meals, I realized just how passionate I am about making dogs' meals across the country saucy."
Pet parents who aren't able to visit the hot dog stand can still participate. To continue its mission to ensure that dogs have variety at mealtimes, the PEDIGREE brand is also offering a limited-time sWAG kit sweepstakes featuring PEDIGREE DRIZZLERS Sauce and gear for pets and pet parents alike. The sweepstakes ends on Sunday, May 18, 2025. There is no purchase necessary to enter or win and the sweepstakes is open to legal residents of the 50 US and DC; 18+ (19+ in AL and NE, 21+ in MS). To enter for a chance to win and to see Official Rules for all details, visit www.pedigree.com/drizzlers.
"The PEDIGREE brand knows that sauce and flavors play an integral role in food culture for people, and we wanted to give dogs the chance to experience these delicious flavors, too," said Jean-Paul Jansen, Chief Marketing Officer, Mars Pet Nutrition North America. "We recognize that our pets are an extension of our families and with the launch of our newest innovation, PEDIGREE DRIZZLERS Sauce, we are giving dogs the opportunity to enjoy their mealtimes with new flavors just like we do."
PEDIGREE® DRIZZLERS™ Sauce is now available at retailers nationwide for less than $1 for two servings, and come in four delicious flavors dogs are sure to devour: Natural Beef Flavor, Natural Chicken Flavor, Natural Turkey Flavor and Natural Lamb Flavor.
To learn more about the Sauce for All Dogs campaign, please visit PEDIGREE.com or follow the brand on Facebook and Instagram.
ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M's®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH™ offers breakthrough capabilities in pet diagnostics. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.
1 Source: Nielsen FDM + Pet Supers + Neighborhood Pet + ePOS, 52 weeks ending 3/22/25 ; Stackline Pureplay eCom; 52 Weeks ending 3/22/25 vs. YAG; Earnest projected D2C sales, 52 weeks ending 3/22/25 ; excludes all RX items. *Pureplay eCom, Supplements and D2C data are projected; use directionally.
Media Contacts:
Jonathan E. Bayless
Mars Petcare
[email protected]
Kate Dryden
Weber Shandwick
[email protected]
SOURCE PEDIGREE Brand
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