The PEEPLE Have Expressed Their PEEPSonality™ In the 2013 PEEPS® Survey

Mar 25, 2013, 08:17 ET from PEEPS

BETHLEHEM, Pa., March 25, 2013 /PRNewswire/ -- Easter 2013 -- PEEPS®, the beloved marshmallow confections that are celebrating their 60th anniversary, asked consumers to go online and take the PEEPS® survey! PEEPS® fans know what they like and responded enthusiastically! 

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Are PEEPS® a must-have in your Easter basket?

This question prompted the most resounding answer with 97% of consumers saying "yes"!

Which public figure/s resembles PEEPS® because he/she is colorful, sweet or bears a resemblance for any reason? Asked to list all that apply, the top three celebrities were:

Ellen DeGeneres 32%
Katy Perry 25% 
Taylor Swift with 19%

PEEPS® Chicks or Bunnies? 

Consumers were asked which they prefer and 65% voted for Chicks while 35% voted for Bunnies!

How do you eat your PEEPS® Chicks and Bunnies?

65% of respondents eat their PEEPS® head first, 16% in tiny bites, and 13% tail first!

How many PEEPS® do you typically eat at once?

49% of respondents eat 1-2 PEEPS®, 37% eat 4-5 PEEPS® and a very dedicated 8% eats 6-10 PEEPS® in one sitting.

When eating PEEPS®, what are your preferences?

Asked to check all that apply, 78% of respondents like their PEEPS® "plain or fresh" and 38% like their PEEPS®  "aged to perfection or slightly stale".

In the age-long question about which came first, the chick or the egg, consumers were asked which do you they think came first?

72% of respondents said the "Chick came first" and 28% voted for the "egg"!

How long have you been eating PEEPS®?

40% of those surveyed have been eating PEEPS® for 40+ years
32% for 20 years
13% for 10-20 years

What is your favorite PEEPS® color?

Over 42% like yellow PEEPS®
23% - pink PEEPS®
Lavender came in third with 17%

How does eating PEEPS® make you feel? Ask to reply to all that apply,

69% of respondents feel "happy" when they eat PEEPS®
58% "smile"
56% "want more"

When do you eat PEEPS®? Asked to reply to all that apply,

46% eat PEEPS® on Easter but 39% eat PEEPS® "any day they can throughout the year"!

Asked to describe their PEEPSonality™, respondents checked all that apply –

41% say their PEEPSonalities are "sweet"
40% "playful"
37% "colorful"

There's still time for your PEEPSonality™ to count.  Good to or for the complete survey.  For more results, please email or call 609.279.0977.

PEEPS® fans can find these treats at their favorite stores.  Fans can also visit where they can also find PEEPS®- themed merchandise and apparel or the newly redesigned  This colorful and fun new site will allow fans to really connect with their PEEPS®.  Fans can Express their PEEPSonality by clicking on links to: Fun with PEEPS®, PEEPS® are Talking, Cookin' with PEEPS®, Products, Promotions and more!

Just Born, Inc. is a family owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand Candies. GOLDENBERG'S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A. 

** Results as of 3/25/13