"The Playboy Club" Bombing, Sponsors Dropping Ads

Sep 27, 2011, 12:26 ET from Morality in Media

Sexual exploitation of Women in Primetime Not Profitable

WASHINGTON, Sept. 27, 2011 /PRNewswire-USNewswire/ -- Comcast/NBC's new series, "The Playboy Club," tried again last night in its second episode to make sexual exploitation of women interesting enough to earn a profit. It failed, this time without the support of many of its key sponsors. The show's viewership is down 15% this week over last, coming in dead last among shows in that time slot.

"It is increasingly clear that the series is doomed," said Dawn Hawkins, executive director of Morality in Media. "The primetime show shamelessly glamorized posing on the cover of Playboy Magazine for a cash prize, leaving many wondering why companies want to taint their products through association with the Playboy brand."

"The show's new theme seemed to be:  'women get ahead in life through sexual objectification.'  This should be offensive to every woman in America," said Hawkins.

Hawkins said that the lame dialogue of the show was nothing more than an attempt to justify the show itself, with lines such as: "In my bunny suit, I'm in total control; I want to be a Playmate because I want to show people that I can do big things, " with the most incredulous line uttered: "Being a bunny is something to be proud of, which is exactly why Hef and I are doing this (Playboy) magazine campaign. To show the world that a bunny is a smart, independent girl focused not on what men want, but on what she wants."

This past week thousands of citizens contacted the show's previous sponsors, asking that they reconsider aligning their brand with blatant exploitation of women. Seven avoided the show this week: Kraft, Sprint, Lenovo, UPS Store, Subway, PF Chang's China Bistro and Campbell's Soup.

MIM will continually update the advertiser contact information at www.CloseTheClubOnNBC.com, providing concerned citizens with a one-click solution for reaching the show's sponsors.

Hawkins explained why Morality in Media is targeting "The Playboy Club" in particular, rather than targeting every sexually–themed television show.

"Playboy has done more to promote pornography than any other entity in the world. It is responsible, in great part, for the harm that pornography has caused to our nation," Hawkins said. "'The Playboy Club' is an attempt to convince us that the culture of porn is liberating to women, when research shows that harm from pornography is at pandemic levels. American's aren't falling for this porn myth."

Morality in Media, Inc. is the leading national organization focused on opposing obscenity and indecency through public education and the application of the law. For more information, visit www.waronillegalpornography.com, www.pornharms.com and www.moralityinmedia.org.

Media Contact:  
Lesley Bateman
813-849-0076  x106

SOURCE Morality in Media