The Plug Secures Venture Round Funding, Expands Retail Presence, and Keeps Round Open for Strategic Investors
LOS ANGELES, Oct. 3, 2025 /PRNewswire/ -- The Plug Drink ("The Plug"), the leading plant-based liver health supplement brand, is proud to announce that it has raised $5mm in equity and debt funding to propel its next phase of growth. The Plug's Venture Round has spanned the past 14 months, during which it strengthened its position in the functional wellness market by launching The Plug Pill Jar in June 2025 and expanding into all Total Wine & More locations nationwide in September 2025.
This future capital will increase marketing investment and set the stage for further retail rollouts. The company is keeping its Venture Round open for additional strategic investors, as it brought in Korean Venture Funds earlier this year, and looks to accelerate its expansion and brand positioning.
A Track Record of Investor Backing
"Our focus has always been on scaling the business with the right resources and trusted partners," said Justin Kim, Co-Founder and COO. "We're grateful for the incredible support received so far, and — with the round still open — we're looking forward to bringing in a handful of additional strategic investors who share our vision for making liver health an everyday priority."
What's Next for The Plug
The Plug is now in the final stages of a milestone project to unlock a 40% increase in gross margins, along with innovating around new packaging formats and ingestion methods using its proprietary herbal recovery formula, keeping consumers engaged with science-backed wellness solutions.
The company recently announced to its subscribers a partnership with a $500mm nutrition telehealth company and celebrated its first profitable month in August 2025. By focusing on education, product innovation, and mainstream accessibility, The Plug is on track to become a household hero brand for liver health and beyond.
"With momentum on our side — profitable growth, retail expansion, and new partnerships — we're building something that has staying power," said Ray Kim, Co-Founder and CEO. "As we continue to connect with the right capital partners, we're confident about where The Plug is heading for the rest of 2025 and beyond."
About The Plug
The Plug, the leading all-natural liver health supplement brand, was founded in 2019 by brothers Ray and Justin Kim. After recognizing both the rise of fatty liver disease — which currently affects 1 in 3 Americans — and South Korea's advancements in herbal recovery innovations, the brothers set out to bring a modern wellness solution to the U.S. market. Starting with The Plug Drink and later adding pill formats, the brand has grown with a strong digital presence and retail distribution across major U.S. cities.
Press Contact:
Justin Kim
[email protected]
SOURCE The Plug Drink
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