AIX-EN-PROVENCE, France, June 22, 2010 /PRNewswire/ -- The PMU has entrusted Monext with managing all aspects of its contactless private label card, which has been available in the network's 10,500 sales outlets since May 3rd, 2010.
The PMU Card makes it easy to place bets without using cash via an individual account that offers the option of gambling in a sales outlet, online or via your mobile phone. Customers may place their bets and manage their account by passing their card over the contactless reader integrated in a self-service cardholder activated terminal or POS terminal at the sales counter in their local PMU outlet. This enables them to consult their account balance and their most recent transactions, to top up their account by credit/debit card and even to collect their winnings via bank transfer. The PMU's goal is to sign up 300,000 clients to this card scheme by the end of the year.
In the framework of this project, all payment platform operations have been entrusted to Monext, from the provision of cards to card personalisation and customer identification and authentication. Monext also provides the PMU Customer Service department with a platform that enables them to manage the betting customer's entire card life cycle (blocking a card, card renewal, closing an account etc).
Cyrille Giraudat, the PMU's Head of Marketing stated: 'Monext has been the ideal partner in our drive towards a more innovative approach and has enabled us to offer the best deals in the horse racing betting market.'
Frederic Jeannin, director of Monext's Merchant Payment Solutions business unit added: 'We've been working alongside the PMU for several years now and we are immensely proud to have been able to put our expertise to use in the launch of this contactless private label card.'
About the PMU
The PMU is Europe's largest betting organisation, with a 9.3 billion euro turnover in 2009. It accounts for 80% of the French equine industry's revenue. All its net profits, (731 million euros last year), are paid to the 'societes de courses' (French horseracing organizing bodies), giving them access to the operating funds they require. Its internet site, http://www.pmu.fr, is the number one French gambling site and one of France's biggest e-commerce sites. It boasts a 661 million euro turnover (2009) and over 300,000 online customers.
More information is available at: http://www.pmu.fr
Every day, our team of 450 employees manage more than 5 million bank cards, 5 million private label cards (fuel, retail purchases) and 3 million transport cards and passes, in other words, over 550 million recorded transactions, making MONEXT a major player in the French electronic payments market. Our goal is to make it easier to carry out secure, reliable and instant electronic payment transactions, whether performed with or without a card, at the point of sale, online, or via mobile telephone. MONEXT has developed a range of innovative solutions for its clients in the banking, retail and business sectors, and aims to become a leading European player in this fast-growing market.
More information is available at: http://www.monext.fr/eng