NEW YORK, April 28, 2011 /PRNewswire/ -- In THE POWER OF CONVERGENCE: Linking Business Strategies and Technology Decisions to Create Sustainable Success (AMACOM; May) , Faisal Hoque reveals the bottom-line benefits of managing business and technology together, instead of treating them as silos or applying technology to business for technology's sake. Going beyond simple alignment, he shows business leaders how to synchronize the use of technology with their business operations and objectives.
Although the iPod is seen by many as a marvel of modern technology, that's not why it's hailed as one of the most innovative products ever. MP3 players with the same technology existed years before Apple introduced the first iPod. What gave the device its edge is the marriage of the iTunes online music service that allowed consumers to buy songs, rather than albums, with user-friendly hardware. "In other words," as Faisal Hoque makes clear, "the business model—not the technology—is what made the iPod a tremendous success."
A frequent global speaker, Mr. Hoque was christened "Mr. Convergence" by CIO Quarterly magazine and named as one of the Top 100 Most Influential People in Technology by the editors of Ziff-Davis Enterprise. He is the founder and CEO of BTM Corporation, the preeminent global provider of business technology management solutions serving a broad range of industries. He has written five management books and had articles published in BusinessWeek, The Economist, Forbes, The Wall Street Journal, and CIO Magazine.
His book provides proven management best practices and real-world success stories, including ones on Apple, UPS, and Ford Motor Company. He also shares cautionary tales of mismanaged technology initiatives, including the FBI's Virtual Case File System—a $171 million investment in what was supposed to be the future of crime-fighting and anti-terrorism operations—and its troubled state-of-the-art replacement, the $451 million Sentinel System.
THE POWER OF CONVERGENCE offers:
- An index that highlights the compelling connection between corporate financial performance and business technology convergence.
- Lessons in developing the critical capabilities of an agile and innovative company.
- Strategies to apply the discipline of asset portfolio management to business technology.
- Practical steps for turning innovative ideas into profitable actions, reinforced with a "takeaway" at the end of every chapter.
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