The Power of Fruit®, Now available at Publix Super Markets

May 24, 2010, 08:00 ET from The Power of Fruit(R) Inc.

LEBANON, N.J., May 24 /PRNewswire/ -- The Power of Fruit® Inc., maker of the only frozen fruit bars made of only fresh frozen whole fruit and fruit juice with no added sugar, chemicals or preservatives, has announced their fruit bars will now be available in Publix Super Markets.  Publix Super Markets are the largest and fastest-growing employee-owned supermarket chain in the United States.

Power of Fruit® bars come in boxes containing 6 bars each, and are available in three flavors: Original, BananaBerry, and Tropical.  The Power of Fruit® can be found in the freezer section of all Publix Super Markets.  Publix now has over 1,000 stores reaching across southern states such as Florida, Georgia, South Carolina, Tennessee and Alabama.

"Availability in Publix significantly enhances our nationwide distribution," said Ron Kazmierski, VP of Sales and Marketing at The Power of Fruit®.  "Our availability in Publix ensures consumers throughout the Southeast have a whole fruit, healthy alternative to traditional sugar and chemical-laden frozen snacks, while helping The Power of Fruit® reach many new customers."

About Power of Fruit®

Power of Fruit® Bars ( are purely delicious fresh fruit, frozen.  Unlike other frozen bars that claim to be natural, The Power of Fruit® Bars have no 6-syllable ingredients or laboratory additives that would disqualify us from a spelling bee.  They are a natural blend of whole fruits like strawberries, cranberries, blueberries, mangoes, pineapples and bananas together with just a little all-natural juice concentrate and water.  

Press Contact:

Scott Elser


SOURCE The Power of Fruit(R) Inc.