The Red Peak Group Names James Fox Chief Strategic Officer

NEW YORK, March 24 /PRNewswire/ -- Jay Lenstrom, CEO of global marketing services company The Red Peak Group, announced today the appointment of James Fox as Chief Strategic Officer. Based in New York, Fox will lead strategic planning across the company's client roster. He reports to Lenstrom.

"James is a phenomenal strategist, and one who truly understands how to connect with consumers across all media," said Lenstrom. "With more than a decade of experience in strategic planning and an outstanding reputation for client service he will be a terrific addition to Red Peak as we continue to help our clients build brands."

Lenstrom added, "We are also very excited to leverage James' insights to assist our clients involved with sports and entertainment properties."

Most recently, Fox was EVP, Planning Director for BBDO New York, where he oversaw the at&t business—one of the largest accounts in the country. In addition to leading a total brand overhaul of at&t's wired and wireless businesses, he was responsible for a team of five planners and 22 researchers.

Prior to BBDO, Fox served as Chief Strategic Officer and partner for Taxi, where he led the agency in winning nine back-to-back new business pitches and helped build its roster of blue chip assignments—including Johnson & Johnson, New York Life and Coors Brewing Company. During his tenure at Fallon, his work as the global planning lead for United Airlines was recognized with two Gold Effies, a Silver Effie and an Emmy award. As Communications Planning Director for BBH New York, Fox oversaw communications planning for Levi's.

"What drew me to The Red Peak Group was the opportunity to partner with some of the world's most recognizable brands," said Fox. "Beyond that, I'm thrilled to be working alongside Michael Birkin and an incredible team that not only has a proven track record of building business in a very forward-thinking and holistic way, but one that truly challenges convention and is committed to making extraordinary things happen."

Fox's announcement comes on the heels of The Red Peak Group's official launch in February with inaugural client, Intel. The company launched with two primary platforms, Red Beak Branding, and RPMC, a recognized leader in experiential and sponsorship marketing.

About The Red Peak Group

The Red Peak Group (www.redpeakgroup.com), a global marketing services company with offices in New York, Chicago, Los Angeles and London, offers brand consulting and design expertise at the core of a full range of marketing services—providing global marketers unparalleled brand activation experiences.

About RPMC

With offices in New York, Chicago, Los Angeles and London, RPMC (www.rpmc.com) provides global brand experiences in the world of sports, entertainment and music. The company's service to clients focuses on the key disciplines of event management, entertainment marketing, hospitality and travel incentives, media promotions and sweepstakes services. RPMC provides a service tailor-made to the individual requirements of its clients, where the focus is always on delivering excellence.

SOURCE The Red Peak Group