The Results Factory Launches in Los Angeles Representing Over 150 Top Personal Trainers

First of its kind business will empower consumers to attain their fitness goals

News provided by

Jun 19, 2012, 02:07 ET

LOS ANGELES, June 19, 2012 /PRNewswire/ -- The Results Factory announced today the launch of its one-of-a-kind Fitness Concierge Service, a new business model that represents over 150 of the top personal trainers in the Los Angeles area. The Results Factory (www.theresultsfactory.com) will leverage its unprecedented depth of personal training talent, customizing programs for private clients, residential communities, businesses, hotels, and health professionals to realize any fitness result.

(Logo: http://photos.prnewswire.com/prnh/20120619/LA26848LOGO)

"We're launching a new model to transform the Fitness industry," said Gretchen Ritter, The Results Factory founder and president. "Imagine knowing hundreds of trainers, and harnessing that valuable resource to empower consumers to finally reach their goals."

The personal training industry suffers from the perception of overtly lean bodies and high pressure sales that only intimidate the majority of consumers. Only 15% of Americans belong to health clubs while over 60% remain overweight or obese. "First, we listen," said Ritter. "And then, we match clients with their ideal personal trainer, no matter what the goal, fitness level or budget. This is a process full of variables that requires a real dialog with the client; it's not something a computer can do."

With decades of experience in the fitness industry, Ritter identified the trend away from the impersonal big box health clubs that has many consumers seeking more intimate, niche fitness options. "Our roster of professionals includes experts in every imaginable specialty who work with clients at home, outdoors or in private studios." While based in Malibu, The Results Factory services the entire Los Angeles area.

In addition to their personal matching service, The Results Factory will work to enroll Residential Communities, Corporate Wellness and Hotel Concierge Services. "Anywhere you see an empty Fitness Center, we see an underutilized amenity. They were intended to add value, but they add nothing when empty." The Results Factory will create unique solutions for businesses that engage participation from the community.

The mantra of The Results Factory is "any age, any fitness, any budget." The Results Factory's mission is to create relationships that produce results. Every affiliated fitness professional is certified, insured and screened. Because they stand by their product, there is never a charge for the first appointment.

Contact:
Gretchen Ritter (424) 234-6771
[email protected]

SOURCE The Results Factory