NEW YORK, April 26, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

The Role of Loyalty, Price & Promotion

http://www.reportlinker.com/p0788611/The-Role-of-Loyalty-Price--Promotion.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Food_Retailing

This research looks specifically at shoppers' key loyalty drivers to retailers, then examines the impact of price, value and convenience, before testing shoppers' understanding of promotional mechanics, where is the tipping point for '2 for' deals and exploring what they do when confronted by one that leaves them confused!

The economic downturn and food price inflation are challenging household budgets and shoppers need to find ways to cope with the squeeze. This report investigates how shoppers feel about food prices, what kind of promotion types they prefer. We also tested the tipping point for '2 For' offers using a number of proxy categories to demonstrate differences. A complete section of the report is dedicated to testing whether shoppers understand promotions and how they deal with confusing or difficult offers. We also look into the effects on store loyalty when food retailers are at constant war on prices, and what are the price-related drivers of store choice.

The report also provides a good overview of the current promotional strategies adopted by the big four retailers and existing loyalty schemes offered by the fast moving consumer goods retailers.

Key findings and executive summary

The scope of the report

Key findings and executive summary

Key findings and executive summary (2)

Key findings and executive summary (3)

Key findings and executive summary (4)

Key findings and executive summary (5)

Inflation and food retailer price war

Introduction

Price wars

Food price inflation

Food price inflation (2)

Summary

Changing shopping habits and Different types of promotions

Introduction

Changing shopping habits in recession

Changing shopping habits in recession (2)

Savings through trading down

Price comparison

Recession

Money available to spend on food in the last 12 months

Definition of value – what shoppers want

Value – relationship between price and value

Frequently promoted categories

Number of promotions at different retailers

Proportion of branded products of all promotions at different retailers

Average % saving on branded products on promotion

Average % saving on own-label products on promotion

Websites offering vouchers and discount codes

Voucher code websites

Price comparison sites

Why promote – benefits of promotional activity for manufacturers and retailers

Summary

Loyalty in the food and groceries market

Introduction

Loyalty cards currently carried around by the shoppers

Loyalty cards and discount vouchers currently carried around by the shoppers

Defining loyalty

Loyalty cards

Loyalty schemes

Tesco Clubcard

Nectar card

Boots Advantage card

Superdrug Beautycard

Coffee shop loyalty cards

Other loyalty card schemes

Summary

Loyalty and price related drivers for shopping

Introduction

Price-related drivers of store choice - in store and online

Drivers for favouring shoppers' most used supermarket – in store

Drivers for favouring shoppers' most used supermarket – online

Summary

Different types of promotions

Introduction

Appeal of Different types of promotions – in store and online

The online grocery shopper: at a glance – drivers of online grocery shopping

Online vs. Offline deals

Offer appeal – in store and online

The most attractive in store promotions by social group – in store

The most attractive in store promotions by household type in store

Life stage and attractiveness of different promotions – in store

The most attractive in store promotions by social group – online

The most attractive in store promotions by household type online

Life stage and attractiveness of different promotions – online

Summary

Understanding promotions

Introduction

Figuring out complicated offers

Lowest price per unit – washing powder

Lowest price per weight – yoghurt

Lowest price per item – soft drink

Percentage discounts

Summary

Single item vs. Multi-buys – finding the tipping point

Introduction

Tipping point for different categories

Finding the tipping point for bulk-deals – when is it worth it to get two instead of one?

There is a loaf of bread available for two for £2 or one for the price below.

There's a box of your favourite washing powder (850g, 10 washes) available for two for £5.50 or one for the price below.

A pack of your normal toilet rolls (18 rolls) is available for two for £12 or one for the price below.

Tipping point for different product categories

Summary

Price expectations in convenience stores

Introduction

Convenience store prices

Convenience store prices – perceptions by age group

Convenience store prices – perceptions by social group

Convenience store prices – perceptions by life stage

Summary

Deal appeal – determinants of choice

Introduction

Proxy categories for survey questions

Deal appeal

Deal appeal – a 4 pint bottle of milk

Deal appeal – a 4 pint bottle of milk (2)

Deal appeal – a box of washing powder (850g, 10 washes)

Deal appeal – a box of washing powder (850g, 10 washes) (2)

Deal appeal – instant coffee

Deal appeal – yoghurt

Deal appeal – beer

Deal appeal – beer (2)

Summary

Multi-buy deals and online grocery shopping

Introduction

Willingness to buy in bulk in store and online

Willingness to buy in bulk in store and online (2)

Willingness to buy in bulk in store and online

Bulk-buying online

Summary

Different retailers' current promotional strategies

Introduction

Promotions leaving shoppers confused

The cost of promotions

Retailer price strategies in 2011

Asda's strategy on promotions and pricing

Shoppers mostly shopping in Asda

Tesco's strategy on promotions and pricing

Shoppers mostly shopping at Tesco

Sainsbury's strategy on promotions and pricing

Shoppers mostly shopping in Sainsbury's

Morrisons strategy on promotions and pricing

Shoppers mostly shopping in Morrisons

Waitrose's strategy on promotions and pricing

Shopper perceptions on prices and promotions at different retailers

Cheapest retailer in relation to primary store of choice

Best deals in relation to primary store of choice

Price matching

Everyday low pricing vs. Promotions

Discount retailers

Effectiveness of pricing strategies and campaigns – Christmas performance in 2011

Methodology

Methodology: quantitative survey

Glossary

To order this report:

Food Retailing Industry: The Role of Loyalty, Price & Promotion

More  Market Research Report

Check our  Industry Analysis and Insights

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