NEW YORK, April 26, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
The Role of Loyalty, Price & Promotion
http://www.reportlinker.com/p0788611/The-Role-of-Loyalty-Price--Promotion.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Food_Retailing
This research looks specifically at shoppers' key loyalty drivers to retailers, then examines the impact of price, value and convenience, before testing shoppers' understanding of promotional mechanics, where is the tipping point for '2 for' deals and exploring what they do when confronted by one that leaves them confused!
The economic downturn and food price inflation are challenging household budgets and shoppers need to find ways to cope with the squeeze. This report investigates how shoppers feel about food prices, what kind of promotion types they prefer. We also tested the tipping point for '2 For' offers using a number of proxy categories to demonstrate differences. A complete section of the report is dedicated to testing whether shoppers understand promotions and how they deal with confusing or difficult offers. We also look into the effects on store loyalty when food retailers are at constant war on prices, and what are the price-related drivers of store choice.
The report also provides a good overview of the current promotional strategies adopted by the big four retailers and existing loyalty schemes offered by the fast moving consumer goods retailers.
Key findings and executive summary
The scope of the report
Key findings and executive summary
Key findings and executive summary (2)
Key findings and executive summary (3)
Key findings and executive summary (4)
Key findings and executive summary (5)
Inflation and food retailer price war
Introduction
Price wars
Food price inflation
Food price inflation (2)
Summary
Changing shopping habits and Different types of promotions
Introduction
Changing shopping habits in recession
Changing shopping habits in recession (2)
Savings through trading down
Price comparison
Recession
Money available to spend on food in the last 12 months
Definition of value – what shoppers want
Value – relationship between price and value
Frequently promoted categories
Number of promotions at different retailers
Proportion of branded products of all promotions at different retailers
Average % saving on branded products on promotion
Average % saving on own-label products on promotion
Websites offering vouchers and discount codes
Voucher code websites
Price comparison sites
Why promote – benefits of promotional activity for manufacturers and retailers
Summary
Loyalty in the food and groceries market
Introduction
Loyalty cards currently carried around by the shoppers
Loyalty cards and discount vouchers currently carried around by the shoppers
Defining loyalty
Loyalty cards
Loyalty schemes
Tesco Clubcard
Nectar card
Boots Advantage card
Superdrug Beautycard
Coffee shop loyalty cards
Other loyalty card schemes
Summary
Loyalty and price related drivers for shopping
Introduction
Price-related drivers of store choice - in store and online
Drivers for favouring shoppers' most used supermarket – in store
Drivers for favouring shoppers' most used supermarket – online
Summary
Different types of promotions
Introduction
Appeal of Different types of promotions – in store and online
The online grocery shopper: at a glance – drivers of online grocery shopping
Online vs. Offline deals
Offer appeal – in store and online
The most attractive in store promotions by social group – in store
The most attractive in store promotions by household type in store
Life stage and attractiveness of different promotions – in store
The most attractive in store promotions by social group – online
The most attractive in store promotions by household type online
Life stage and attractiveness of different promotions – online
Summary
Understanding promotions
Introduction
Figuring out complicated offers
Lowest price per unit – washing powder
Lowest price per weight – yoghurt
Lowest price per item – soft drink
Percentage discounts
Summary
Single item vs. Multi-buys – finding the tipping point
Introduction
Tipping point for different categories
Finding the tipping point for bulk-deals – when is it worth it to get two instead of one?
There is a loaf of bread available for two for £2 or one for the price below.
There's a box of your favourite washing powder (850g, 10 washes) available for two for £5.50 or one for the price below.
A pack of your normal toilet rolls (18 rolls) is available for two for £12 or one for the price below.
Tipping point for different product categories
Summary
Price expectations in convenience stores
Introduction
Convenience store prices
Convenience store prices – perceptions by age group
Convenience store prices – perceptions by social group
Convenience store prices – perceptions by life stage
Summary
Deal appeal – determinants of choice
Introduction
Proxy categories for survey questions
Deal appeal
Deal appeal – a 4 pint bottle of milk
Deal appeal – a 4 pint bottle of milk (2)
Deal appeal – a box of washing powder (850g, 10 washes)
Deal appeal – a box of washing powder (850g, 10 washes) (2)
Deal appeal – instant coffee
Deal appeal – yoghurt
Deal appeal – beer
Deal appeal – beer (2)
Summary
Multi-buy deals and online grocery shopping
Introduction
Willingness to buy in bulk in store and online
Willingness to buy in bulk in store and online (2)
Willingness to buy in bulk in store and online
Bulk-buying online
Summary
Different retailers' current promotional strategies
Introduction
Promotions leaving shoppers confused
The cost of promotions
Retailer price strategies in 2011
Asda's strategy on promotions and pricing
Shoppers mostly shopping in Asda
Tesco's strategy on promotions and pricing
Shoppers mostly shopping at Tesco
Sainsbury's strategy on promotions and pricing
Shoppers mostly shopping in Sainsbury's
Morrisons strategy on promotions and pricing
Shoppers mostly shopping in Morrisons
Waitrose's strategy on promotions and pricing
Shopper perceptions on prices and promotions at different retailers
Cheapest retailer in relation to primary store of choice
Best deals in relation to primary store of choice
Price matching
Everyday low pricing vs. Promotions
Discount retailers
Effectiveness of pricing strategies and campaigns – Christmas performance in 2011
Methodology
Methodology: quantitative survey
Glossary
To order this report:
Food Retailing Industry: The Role of Loyalty, Price & Promotion
Check our Industry Analysis and Insights
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Contact Nicolas: [email protected]
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Intl: +1 805-652-2626
SOURCE Reportlinker
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