MADISON, Wis., April 27, 2011 /PRNewswire/ -- MyWeather, a new consumer brand from Weather Central, the world's leading provider of interactive weather graphics and data services for television, Web, and mobile, is projecting cloudy skies and scattered showers throughout the Royal Wedding at the end of this week. The multimedia extravaganza, which will marry Prince William and Kate Middleton, will take place at Westminster Abbey this Friday, but onlookers would be wise to bring their brollies and macks. (Americans making the trip should consider packing umbrellas and raincoats.)

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More precise than any other service, MyWeather's forecast for the wedding is not based on broad information for the entire city of London, but rather specific data for Westminster Abbey's exact location and the surrounding 1km-wide area. Throughout the week, MyWeather.com and its social media assets will be the authoritative online destination for precise, accurate and immersive weather information concerning the Royal Wedding, featuring graphics, video forecasts and more. A video that includes a 3-D "fly-over" of Westminster Abbey with hourly forecast conditions can currently be viewed at youtube.com/myweather.

Employing the company's highly precise and accurate technologies, MyWeather's best-in-class meteorologists are expecting mild temperatures, mostly cloudy skies and growing chances for rain at Westminster Abbey on the big day. Temperatures Friday morning will likely start out between 7 degrees and 9 degrees C (mid 40s F), but will rise to around 15 - 17 degrees C (upper 50s to low 60s F) through the ceremony and into the afternoon. Brisk east-northeast winds will range from 10 – 20 mph with gusts as high as 30 mph. Rain chances for Friday are right around 30%, as scattered showers may blow in from the east off of the North Sea.

Forecast for the Ceremony:

• 11:00 AM - Mostly cloudy skies with a 30% chance of showers. Temperatures around 14 degrees C, with an east-northeast wind at around 13 mph.

"Any wedding beckons for a beautiful, sunny day. Though not the most desirable conditions for a wedding – let alone one of this magnitude – the forecast doesn't presume that there is anything but a bright road ahead for Great Britain's beloved couple," said MyWeather's President, Chris Kelly. "After all, should it rain, showers can only mean good luck for the future of this royal union; we all know that a wet knot is harder to untie."

MyWeather delivers the first truly personalized weather service, online and on the go. Powered by the highly accurate, hyper-local, high-resolution images and data that Weather Central is well-respected for in the products it offers businesses; MyWeather now brings the same expert information to consumers. MyWeather's soon-to-be-released suite of digital products will include the MyWeather.com website, a desktop application, a mobile website, and apps for the iPhone and Android operating systems to give users portable profiles, highly detailed forecasts, and beautiful graphics – all managed within a simple, customizable interface.

About MyWeather & Weather Central, LP

MyWeather was created by Weather Central, LP, to provide consumers with personalized, precise, portable weather data and graphics online and on mobile devices. Weather Central, founded in 1974 by broadcasters and meteorologists based in Madison, Wisconsin, is the leading provider of professional on-air, online, print, mobile, and enterprise weather solutions and forecasting in North America and to major customers worldwide. Utilizing the Company's dynamic weather graphics, precise forecast models and data, and patented technology, more than 1000 partners and hundreds of millions of consumers worldwide benefit from Weather Central's attention to weather presentation, detail and insight. For more information please visit online at MyWeather.com, like us on facebook.com/myweather, watch us on youtube.com/myweather, and follow us @myweather.

Contact for MyWeather & Weather Central, LP
Kyle Giunta
MediaLink
kyle@medialinkllc.com
646-259-3006

SOURCE MyWeather