The Russian Chilled and Deli Foods Market: What Consumers Eat and Why?

LONDON, Jan. 29, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The Russian Chilled and Deli Foods Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Chilled & Deli Foods market in Russia from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices in organized retail market. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Chilled & Deli Foods market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Chilled & Deli Foods market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
Rapid economic expansion and shifting consumption patterns make understanding the Russian consumer essential to future success. To correctly position products, marketers will need to understand which consumer groups are the most valuable to target and which consumer trends are shaping the market.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Cured Meats, Fermented Meats, Pates, Pies & Savory Appetizers, Pre-Packed Sandwiches, Prepared Salads, and Savory Baked Goods.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique organized retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

In contrast to some other fast-developing countries, the older the age group in general the greater the share of the market they account for. Marketers will need to understand exactly which older consumer groups drive market value, and what their needs are to maximize future sales.

The pattern of actual market impact of consumer trends is quite selective. In some categories specific trends offer addressable market sectors to target, but elsewhere they offer little real value. Marketers will need to understand this landscape in order to avoid the pitfalls of mis-positioning products.

Private Label penetration varies greatly by category. In certain areas Private Labels are dominant, squeezing brands. Elsewhere the competition from these products is less intense.

Key Highlights

Brand analysis reveals that private label penetration by volume in the Chilled & Deli Food market in Russia is the highest in prepared salads at over 50%, followed by cured meats. Private label's presence is the lowest in fermented meats category.

Results indicate that in certain categories offering consumers products that they see as indulgent, and which create a little moment of "me-time" will be key. However, in other categories these same trends have a much more limited impact.

Consumer segmentation, based on grouping by education level, reveals consumers with Post Secondary level education account for more than 37.5% of the Chilled & Deli Foods market in Russia in value terms.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Chilled and Deli Foods Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Cured Meats
3.2.2 Fermented Meats
3.2.3 Pates
3.2.4 Pies and Savory Appetisers
3.2.5 Pre-packed Sandwiches
3.2.6 Prepared Salads
3.2.7 Savory Baked Goods
3.3 Behavioral Trends and Market Value
3.3.1 Cured Meats
3.3.2 Fermented Meats
3.3.3 Pates
3.3.4 Pies and Savory Appetisers
3.3.5 Pre-packed Sandwiches
3.3.6 Prepared Salads
3.3.7 Savory Baked Goods
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Cured Meats
4.1.2 Fermented Meats
4.1.3 Pates
4.1.4 Pies and Savory Appetisers
4.1.5 Pre-packed Sandwiches
4.1.6 Prepared Salads
4.1.7 Savory Baked Goods
4.2 Consumer Profiles by Product Category
4.2.1 Cured Meats
4.2.2 Fermented Meats
4.2.3 Pates
4.2.4 Pies and Savory Appetisers
4.2.5 Pre-packed Sandwiches
4.2.6 Prepared Salads
4.2.7 Savory Baked Goods
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Chilled and Deli Foods Brand Choice and Private Label Consumer Penetration
5.2.1 Cured Meats
5.2.2 Fermented Meats
5.2.3 Pates
5.2.4 Pies and Savory Appetisers
5.2.5 Pre-packed Sandwiches
5.2.6 Prepared Salads
5.2.7 Savory Baked Goods
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Chilled and Deli Foods
6.1.2 Cured Meats
6.1.3 Fermented Meats
6.1.4 Pates
6.1.5 Pies and Savory Appetisers
6.1.6 Pre-packed Sandwiches
6.1.7 Prepared Salads
6.1.8 Savory Baked Goods
7 Consumption Impact: Market Valuation
7.1 Chilled and Deli Foods Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Chilled and Deli Foods Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Chilled and Deli Foods Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share of Organized Retail
8.1 Retailer Volume Share of Organized Retail
8.1.1 Retailer Volume Share of Organized Retail in Chilled and Deli Foods
8.2 Retailer Volume Share of Organized Retail by Category
8.2.1 Retail Share by Volume of Organized Retail - Cured Meats
8.2.2 Retail Share by Volume of Organized Retail - Fermented Meats
8.2.3 Retail Share by Volume - Pates
8.2.4 Retail Share by Volume - Pies and Savory Appetisers
8.2.5 Retail Share by Volume of Organized Retail - Pre-packed Sandwiches
8.2.6 Retail Share by Volume of Organized Retail - Prepared Salads
8.2.7 Retail Share by Volume of Organized Retail - Savory Baked Goods
8.3 Profiles of End-Consumers of Chilled and Deli Foods, by Retailer Used
8.3.1 Auchan
8.3.2 Dixi
8.3.3 Lenta
8.3.4 Magnit
8.3.5 Metro Group
8.3.6 O'Key
8.3.7 Paterson
8.3.8 Sedmoi Kontinent
8.3.9 X5 Retail Group
8.3.10 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Chilled and Deli Foods Market
Table 2: Foreign Exchange Rate - RUB vs. USD
Table 3: Russian Federation Chilled and Deli Foods Value Share (%), by Age Groups, 2012
Table 4: Russian Federation Chilled and Deli Foods Value Share (%), by Gender, 2012
Table 5: Russian Federation Chilled and Deli Foods Value Share (%), by Urban and Rural Dwellers, 2012
Table 6: Russian Federation Chilled and Deli Foods Value Share (%) by Education Level Achieved Groups, 2012
Table 7: Russian Federation Chilled and Deli Foods Value Share (%) by Wealth Groups, 2012
Table 8: Russian Federation Chilled and Deli Foods Value Share (%) by Busy Lives Groups, 2012
Table 9: Russian Federation Cured Meats Consumer Group Share (% market value), 2012
Table 10: Russian Federation Fermented Meats Consumer Group Share (% market value), 2012
Table 11: Russian Federation Pates Consumer Group Share (% market value), 2012
Table 12: Russian Federation Pies and Savory Appetisers Consumer Group Share (% market value), 2012
Table 13: Russian Federation Pre-packed Sandwiches Consumer Group Share (% market value), 2012
Table 14: Russian Federation Prepared Salads Consumer Group Share (% market value), 2012
Table 15: Russian Federation Savory Baked Goods Consumer Group Share (% market value), 2012
Table 16: Russian Federation Total Cured Meats Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 17: Russian Federation Total Fermented Meats Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: Russian Federation Total Pates Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: Russian Federation Total Pies and Savory Appetisers Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 20: Russian Federation Total Pre-packed Sandwiches Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 21: Russian Federation Total Prepared Salads Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 22: Russian Federation Total Savory Baked Goods Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 23: Russian Federation Cured Meats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 24: Russian Federation Cured Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 25: Russian Federation Fermented Meats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 26: Russian Federation Fermented Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 27: Russian Federation Pates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 28: Russian Federation Pates Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 29: Russian Federation Pies and Savory Appetisers Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 30: Russian Federation Pies and Savory Appetisers Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 31: Russian Federation Pre-packed Sandwiches Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 32: Russian Federation Pre-packed Sandwiches Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 33: Russian Federation Prepared Salads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 34: Russian Federation Prepared Salads Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 35: Russian Federation Savory Baked Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 36: Russian Federation Savory Baked Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 37: Russian Federation Cured Meats Consumer Profiles (% consumers by sub-group), 2012
Table 38: Russian Federation Fermented Meats Consumer Profiles (% consumers by sub-group), 2012
Table 39: Russian Federation Pates Consumer Profiles (% consumers by sub-group), 2012
Table 40: Russian Federation Pies and Savory Appetisers Consumer Profiles (% consumers by sub-group), 2012
Table 41: Russian Federation Pre-packed Sandwiches Consumer Profiles (% consumers by sub-group), 2012
Table 42: Russian Federation Prepared Salads Consumer Profiles (% consumers by sub-group), 2012
Table 43: Russian Federation Savory Baked Goods Consumer Profiles (% consumers by sub-group), 2012
Table 44: Russian Federation Chilled and Deli Foods Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 45: Russian Federation Cured Meats Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 46: Russian Federation Fermented Meats Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 47: Russian Federation Pates Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 48: Russian Federation Pies and Savory Appetisers Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 49: Russian Federation Pre-packed Sandwiches Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 50: Russian Federation Prepared Salads Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 51: Russian Federation Savory Baked Goods Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 52: Russian Federation, Overall Chilled and Deli Foods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 53: Russian Federation, Cured Meats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 54: Russian Federation, Fermented Meats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 55: Russian Federation, Pates: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 56: Russian Federation, Pies and Savory Appetisers: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 57: Russian Federation, Pre-packed Sandwiches: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 58: Russian Federation, Prepared Salads: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 59: Russian Federation, Savory Baked Goods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 60: Russian Federation Chilled and Deli Foods Market Value (Russian Ruble), by Category, 2012
Table 61: Russian Federation Chilled and Deli Foods Market Value (US$), by Category, 2012
Table 62: Russian Federation Chilled and Deli Foods Market Volume (Kg), by Category, 2012
Table 63: Russian Federation Chilled and Deli Foods Market Share (US$), by Category, 2012
Table 64: Russian Federation Chilled and Deli Foods Expenditure Per Capita (Russian Ruble), by Category, 2012
Table 65: Russian Federation Chilled and Deli Foods Expenditure Per Capita (US$), by Category, 2012
Table 66: Russian Federation Chilled and Deli Foods Expenditure Per Household (Russian Ruble), by Category
Table 67: Russian Federation Chilled and Deli Foods Expenditure Per Household (US$), by Category
Table 68: Russian Federation Chilled and Deli Foods Market Volume Share (Kg), by Category, 2012
Table 69: Russian Federation Chilled and Deli Foods Consumption Per Capita (Kg/ Population), by Category, 2012
Table 70: Russian Federation Chilled and Deli Foods Consumption Per Household (Kg/ Household), by Category, 2012
Table 71: Russian Federation Chilled and Deli Foods Survey-tracked Retailer Shares by Volume (% of Kg) of Organized Retail, 2012
Table 72: Russian Federation Cured Meats Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Table 73: Russian Federation Fermented Meats Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Table 74: Russian Federation Pates Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Table 75: Russian Federation Pies and Savory Appetisers Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Table 76: Russian Federation Pre-packed Sandwiches Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Table 77: Russian Federation Prepared Salads Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Table 78: Russian Federation Savory Baked Goods Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Table 79: Russian Federation: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2012
Table 80: Russian Federation: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Dixi (% by Subgroup, as tracked by the Survey), 2012
Table 81: Russian Federation: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2012
Table 82: Russian Federation: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2012
Table 83: Russian Federation: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2012
Table 84: Russian Federation: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2012
Table 85: Russian Federation: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Paterson (% by Subgroup, as tracked by the Survey), 2012
Table 86: Russian Federation: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup, as tracked by the Survey), 2012
Table 87: Russian Federation: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2012
Table 88: Russian Federation: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: Russian Federation Chilled and Deli Foods Value Share (%), by Age Groups, 2012
Figure 3: Russian Federation Chilled and Deli Foods Value Share (%), by Gender, 2012
Figure 4: Russian Federation Chilled and Deli Foods Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: Russian Federation Chilled and Deli Foods Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: Russian Federation Chilled and Deli Foods Value Share (%) by Wealth Groups, 2012
Figure 7: Russian Federation Chilled and Deli Foods Value Share (%) by Busy Lives Groups, 2012
Figure 8: Russian Federation Cured Meats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: Russian Federation Cured Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: Russian Federation Fermented Meats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: Russian Federation Fermented Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: Russian Federation Pates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: Russian Federation Pates Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: Russian Federation Pies and Savory Appetisers Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: Russian Federation Pies and Savory Appetisers Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: Russian Federation Pre-packed Sandwiches Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: Russian Federation Pre-packed Sandwiches Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: Russian Federation Prepared Salads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 19: Russian Federation Prepared Salads Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 20: Russian Federation Savory Baked Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 21: Russian Federation Savory Baked Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 22: Russian Federation Chilled and Deli Foods Market Share (US$ million), by Category, 2012
Figure 23: Russian Federation Chilled and Deli Foods Expenditure Per Capita (US$), by Category, 2012
Figure 24: Russian Federation Chilled and Deli Foods Expenditure Per Household (US$), by Category
Figure 25: Russian Federation Chilled and Deli Foods Survey-tracked Retailer Shares by Volume (% of Kg) of Organized Retail, 2012
Figure 26: Russian Federation Cured Meats Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Figure 27: Russian Federation Fermented Meats Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Figure 28: Russian Federation Pates Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Figure 29: Russian Federation Pies and Savory Appetisers Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Figure 30: Russian Federation Pre-packed Sandwiches Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Figure 31: Russian Federation Prepared Salads Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Figure 32: Russian Federation Savory Baked Goods Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012

Companies Mentioned

Auchan, Dixi, Lenta, Magnit, Metro Group ,O'Key ,Paterson

Read the full report:
The Russian Chilled and Deli Foods Market: What Consumers Eat and Why?
http://www.reportbuyer.com/food_drink/chilled_frozen_food/russian_chilled_deli_foods_market_consumers_eat_why.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Chilled_Food

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