The San Diego Union-Tribune Opts for Anametrix Web Analytics Solution

SAN DIEGO, June 30 /PRNewswire/ -- Anametrix (http://anametrix.com), the leader in cloud-based business analytics technology, and The San Diego Union-Tribune, San Diego County's leading local media company, announced that The San Diego Union-Tribune (http://SignOnSanDiego.com) has selected the InstaVista™ platform for both web analytics as well as real-time strategic insights across more than a dozen data sources, both online and offline.

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"As the publishing industry continues to evolve with multiple delivery platforms, SignOn San Diego™ is looking to offer more personalized customer interactions with our brands and subsequently provide the most valuable consumer engagement information to our advertisers," stated Mike Hodges, General Manager and VP Interactive at The San Diego Union-Tribune.  "Our migration to Anametrix enables us to go beyond basic web analytics; we will combine insights from mobile, social media, video, e-mail, and CRM to optimize our marketing processes and drive brand loyalty."

Anametrix CEO, Blaise Barrelet added, "The San Diego Union-Tribune was one of the first publishing companies to understand the value of real-time business insights over a decade ago, with several Anametrix team members having worked on SignOn San Diego™ original web analytics initiatives.  We are thrilled to now offer The San Diego Union-Tribune the next evolution of cross-channel data aggregation, visualization, reporting, and more at a significant cost savings compared to Omniture."

InstaVista™ is the ideal solution for multi-platform publishing companies, especially those with online newspapers, magazines and directories.  The San Diego Union-Tribune can deepen its customer relationships, both online and offline, by anticipating future interactions and buying decisions to deliver appropriate content to each individual visitor.  The San Diego Union-Tribune will also be able to offer its advertising partners self-service analytical dashboards through a cloud-based delivery model to create smarter, more effective campaigns.

"Anametrix is well on its way to becoming a billion dollar business analytics company," stated Barrelet.

About Anametrix, Inc.

Anametrix, Inc. is a privately funded next generation business analytics company whose InstaVista™ solution is delivered via Software as a Service (SaaS).  A high-performance data management infrastructure handles data integration, statistical analysis, and other compute-intensive functions to seamlessly manage online, offline, and multi-channel corporate objectives.  Founded in 2009 by analytics industry experts Blaise Barrelet and Anders Olsson, Anametrix provides cloud-based solutions that allow for quick and precise decision making from the correlation of vast amounts of data including web analytics, social media, search engine marketing (SEM), video & audio, e-mail campaigns, market research surveys, customer relationship management (CRM), and enterprise resource planning (ERP). Self-directed business insights are readily accessible across organizations, from sales staff to C-level.  For more information, please visit http://anametrix.com, call (858)558-8230 x333 or email [email protected]

About The San Diego Union-Tribune

The San Diego Union-Tribune, LLC, is San Diego County's leading local media company, with products reaching 57 percent of all San Diego adults in a given week, which equates to more than 1.3 million San Diegans. In 2009, The San Diego Union-Tribune won its second Pulitzer Prize, which was awarded to Steve Breen for his editorial cartoons.  In 2009, the Union-Tribune also earned the first place award from the California Newspaper Publishers Association for General Excellence among major California dailies in 2008. The newspaper has a late week circulation of  283,499, with more than 621,000 daily readers; Sunday circulation is 310,869, with readership of more than 833,908. The newspaper's Web site, SignOn SanDiego.com, is the leading online source for local news, entertainment information and classifieds in San Diego, with more than 31 million page views and 3.2 million unique users in a typical month. Other Union-Tribune products include Enlace, which has the largest distribution of any Spanish-language publication in the County.

(The San Diego Union-Tribune circulation, readership and online figures are based on information from the Audit Bureau of Circulations.  Source:  As filed with the Audit Bureau of Circulations for the March 2010 Publisher's Statement.)

SOURCE Anametrix, Inc.