The Scales Have Spoken: Habit Burger & Grill's Half Beats the Other Guys' Whole

New 'Gotta Habit Meal Deals' deliver bigger flavor, better price, no contest

IRVINE, Calif., June 11, 2025 /PRNewswire/ -- Why pay for a whole when our half slaps harder? Habit Burger & Grill is asking this very question by flipping the script on fast food value. Starting June 11, fans can sink their teeth into the all-new, limited-time "Gotta Habit Meal Deals" — three unapologetically craveable combos packed with big flavor, a select choice of side, and a drink, all without breaking the bank or settling for less.

When everyone else seems to be raising prices, Habit is doing the opposite. Each of the Meal Deals features a half portion of one of Habit's flavor-packed sandwiches: the BBQ Grilled Chicken, Chicken Club and Santa Barbara Char. But make no mistake, it's more than enough to crush your craving and then some. Each combo also comes with your choice of side: Tempura Green Beans, French Fries, or a Side Garden Salad, along with a fountain drink. These meal deals serve up full-on flavor with none of the compromise.

Habit even did the math so that consumers don't have to: compared to a leading burger chain, Habit's sizeable sandwich came out on top at 243 grams for a half Santa Barbara Char, compared to only 229 grams for the competitor's entire burger, as disclosed in company menus accessed June 11, 2025*. Not to mention, Habit offers a variety of delectable side options to round out the hearty meal.

"The scales have spoken: our half beats their whole," said Jack Hinchliffe, Chief Marketing Officer at Habit Burger & Grill. "Gotta Habit Meal Deals are our way of raising the bar on what a value menu should be. We're serving up bold flavor, real ingredients, and serious satisfaction, with generous portions that hit way above their weight."

Just like every item on the menu, these Meal Deals feature real, quality ingredients. Think: fresh avocado, toasted sourdough, and freshly chargrilled chicken. At Habit, flavor never comes at the cost of quality.

Three combos for anyone with an appetite for bold choice and flavor that pulls no punches.

• $6 Meal Deal*: ½ BBQ Grilled Chicken — hand-filleted chicken breast, BBQ sauce, melted cheese, crisp shredded lettuce, fresh tomato, and mayo on grilled sourdough. Served with a choice of side and a regular fountain drink.
• $8 Meal Deal*: ½ Chicken Club — marinated grilled chicken, smoky bacon, fresh avocado, crisp lettuce, tomato, and mayo on grilled sourdough. Served with your choice of side and a large fountain drink.
• $10 Meal Deal*: ½ Santa Barbara Char – chargrilled beef patty with lettuce, tomato, caramelized onions, melty cheese, fresh avocado, pickles, and mayo on grilled sourdough. Served with five-piece chicken bites, a choice of side, and a large fountain drink.

Choice of Sides: Tempura Green Beans, French Fries, or a Side Garden Salad 

The Gotta Habit Meal Deals are now available at participating Habit Burger & Grill restaurants until July 9, while supplies last. Catch them while you can! This is a pilot run, but if fans show up hungry, don't be surprised if they make a comeback.

For more information about Habit Burger & Grill and to find a location near you, visit www.habitburger.com.

Connect with Habit Burger & Grill on social media on Instagram, Facebook, TikTok and LinkedIn.

Available at select locations in CA, UT, WA, Largo (FL), and Sparks (NV).

Prices and participation may vary. For a limited time only. Tax, tip and fees extra. Each offer includes 1 half sandwich (choice of half BBQ Chicken Sandwich, half Chicken Club Sandwich, or half Santa Barbara Char), 1 side (choice of Fries, Tempura Green Beans, or Side Garden Salad), and 1 fountain drink (regular size for BBQ Chicken Sandwich offer and large size for Chicken Club Sandwich and Santa Barbara Char offers). Santa Barbara Char offer also includes 5-pcs Crispy Chicken Bites. No substitutions. Not available on third-party ordering platforms. Excludes catering and group orders. Cannot be combined with other offers.

*Habit Half Santa Barbara Char weighs 243 grams versus their cheeseburger weighs 229 grams. Weight excludes meal in the background. Weight is based on the sandwich weight as disclosed in company menus accessed June 11, 2025. Weights available at https://www.habitburger.com/nutritional-information and https://www.in-n-out.com/menu/nutrition-info.

About Habit Burger & Grill
Born in sunny Southern California in 1969, Habit Burger & Grill is known for Charburgers cooked-to-order over an open flame. But the menu extends far beyond burgers—it's a celebration of Californian-inspired flavors. Alongside the brand's signature Charburgers is a meaningful array of handcrafted sandwiches, crisp salads, and creamy shakes, ensuring there's something for everyone. Habit Burger & Grill has earned notable recognition, with its Double Char being ranked #1 by USA Today 10Best¹, its Tempura Green Beans also reaching a #1 rank in USA Today 10Best², and its Chicken Club recognized as the best grilled chicken sandwich by The Daily Meal³. The brand was also featured in Newsweek's "America's Favorite Restaurant Chains 2023" and included in Thrillist's roundup of "Underrated Burger Chains that Need to be in Every State!" Habit Burger & Grill has since grown to over 385 restaurants across 14 states and internationally—continuing to serve up bold fresh flavors, made-to-order. Learn more at www.habitburger.com.

Sources:
USA Today 10Best, USA Today 10Best, The Daily Meal, Newsweek, The Daily Meal, Thrillist
¹Based on USA Today 10Best Readers' Choice 2024 Awards for Best Fast Food Burger. (Published July 2024).²Based on USA Today 10Best Readers' Choice 2024 Awards for Best Fast Food Sides. (Published July 2024).³Based on Daily Meal's survey of consumer reviews from Reddit, Yelp! and TripAdvisor (Published Dec. 2023).

Habit Burger & Grill Press Contact: [email protected]

SOURCE Habit Burger & Grill