The Search Agency Licenses Tapad Data For Cross-Device Attribution And Measurement

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Sep 23, 2015, 09:01 ET

LOS ANGELES, Sept. 23, 2015 /PRNewswire/ -- The Search Agency, a leading global online marketing firm and the largest independent U.S. search marketing agency, today announced a partnership with cross-device industry leader, Tapad. The Search Agency will license The Tapad Device Graph™ to provide clients with true cross-device measurement and attribution.

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Through the partnership, The Search Agency will have access to Tapad's highly scalable, privacy-safe cross-device data - confirmed by Nielsen to be 91.2% accurate. The Search Agency has already started launching campaigns to run analytics on cross-device behaviors both organically and in paid media.

The Search Agency uses its proprietary attribution modeling platform to build integrated marketing strategies for its partners – incorporating both online and offline channels – to strategically drive overall marketing growth and efficiencies. By partnering with Tapad, The Search Agency can build attribution models that capture user behaviors across devices and gain a deeper understanding of the role mobile plays in the consumer journey towards conversion– further enriching how the agency helps marketers drive strategic growth.

"By leveraging Tapad's cross-device expertise, we can now offer clients the insights they need for maximizing the value of their marketing spend across any combination of devices and channels," said David Hughes, CEO of The Search Agency.

Are Traasdahl, Founder and CEO, Tapad, added, "Being selected as the technology-of-choice for innovators like The Search Agency is further evidence of the cross-screen imperative for marketers today."

About The Search Agency
The Search Agency is a global online marketing firm that combines high-tech and high-touch strategies to help clients engage their customers online and measure ROI beyond a reasonable doubt. With a deep-rooted history in paid search and SEO, The Search Agency understands how activity on the web intersects at search, and executes smart digital marketing strategies that drive measurable results across multiple platforms. Services include Paid Search, SEO, Landing Page Optimization, Display Media, Social Media and Comparison Shopping Management, which are strategically leveraged to maximize the efficacy of clients' integrated marketing campaigns. The company is one of the nation's largest and fastest growing search marketing firms – named the largest independent U.S. search marketing agency by Advertising Age and among Deloitte's 2011 Technology Fast 500™. Founded in 2002, The Search Agency has grown to more than 180 employees worldwide with headquarters in Los Angeles, CA, and additional offices in San Francisco, East Greenwich, Baltimore, London, Toronto and Bangalore. For more information, go to http://www.thesearchagency.com.

About Tapad
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco and Toronto. TechCrunch called the powerhouse Tapad team "a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade."