The Sharper Image® Unveils Its Fall Marketing Strategy

-- Television Advertising & Times Square Billboards Are New for 2010 -

Oct 25, 2010, 12:39 ET from The Sharper Image

NEW YORK, Oct. 25 /PRNewswire/ -- The Sharper Image is significantly expanding its marketing initiatives for 2010 with a major push during the holiday season which includes; the launch of a national television advertising campaign, prominent billboards in New York City's Times Square, sports arena signage, freeway billboards and brand signage in high traffic airports.  The television campaign will begin airing in October on leading national and cable stations nationwide throughout the holiday season.  The billboards in the heart of Time Square will debut in November and December and will be located on 47th Street & Broadway and 42nd Street & Broadway.

(Photo:  http://photos.prnewswire.com/prnh/20101025/NY87813 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20101025/NY87813 )

"The advertising campaign's brand message will focus on the concept of a Sharper Living™ experience embodied by products which include; an e-reader, shiatsu massagers, wine accessories, luggage and a host of unique electronics," states Federico de Bellegarde, Senior Vice President of Licensing at The Sharper Image.  "Sharper Living conveys a vision where multiple Sharper Image products can be experienced throughout one's day.  The feel of this initiative is consistent with the sleek, modern look of The Sharper Image brand while calling out retailer information where customers can find the products.  The marketing objective is to further the message that The Sharper Image products span many product categories and lifestyles with the utmost quality, innovation and design."

In addition, The Sharper Image billboards currently appear at two impressive ballpark locations that are strategic for the brand's retail partnerships and both teams are play-off bound; New York's Yankee Stadium and the Rangers' Ballpark in Arlington, Texas.

Other billboard locations on major freeways around the country include; the Long Island Expressway, New Jersey Turnpike, I-494 in Minneapolis and Chicago's W. Ontario Street as well as brand signage in the country's highest trafficked airports including; JFK, LAX, DFW, Atlanta's Hartfield and Chicago's O'Hare among others.

Since 2008, The Sharper Image has successfully evolved from a traditional retailer and popular shopping destination to a cutting-edge retail brand and licensing company.  The Sharper Image high quality products encompass numerous lifestyle categories such as health & wellness, electronics, home, recreation, personal care and travel, and are available at these and other retailers, catalogs and websites;  Bed, Bath & Beyond, Macy's, Best Buy, Kohl's, JC Penney, Belk, Bon Ton, Canadian retailer The Bay and at sharperimage.com.  

About The SHARPER IMAGE

The Sharper Image® offers a broad range of exciting, innovative and technology rich products of superior quality and design.  The Sharper Image is owned by a joint venture between Bluestar Alliance, Hilco Consumer Capital and Gordon Brothers.  For more information, please visit www.sharperimageusa.com.

SOURCE The Sharper Image



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