That powerful emotional transformation is at the center of method's newest campaign, The Shift — a celebration of hair and that moment it creates, when confidence clicks and people feel ready to show up as their proudest, fullest, most expressive selves.
The shift is real
According to the study, the shift is real. A "good hair day" changes everything: how people feel, how they move, and how they show up in the world. Top buns tightened before a big meeting, fresh fades before a first date, and edges smoothed before stepping out are among the rituals respondents said help impart confidence, readiness, and self-empowerment.
The research showed that the shift has real impact:
- 41% would reschedule a job interview over bad hair
- 56% would cancel a date
- 57% would skip a big night out
On the flip side, a good hair day inspires action:
- 69% take more selfies or photos
- 57% stay out and socialize longer
- 47% feel confident enough to flirt
- 45% wear bolder outfits
- 48% say good hair has saved a bad one.
Yet, the research showed that 83% wish they had more time for their hair ritual — proof of how easily its impact gets overlooked. method's new campaign is designed to remind people of the shift and attune them to its power — with haircare made with imagination that unlocks the shift daily, turning routine into an elevated ritual, turning overlooked moments into unexpectedly special ones.
The products behind the shift
method's haircare line brings this campaign to life, designed to help people feel the shift every day. First launched in 2024 and now an award-winning collection, the line spans multiple formats and fragrances formulated without parabens, silicones, sulfates, or dyes, and are safe for color-treated hair. Each product is built to perform while delivering a sensory experience people crave — echoing survey findings that 87% say scent is an essential part of their hair ritual, and nearly half admit they can't leave home unless their hair smells fresh. With imaginative formulas, bold scents, and benefit-driven care, method transforms haircare from routine into an elevated ritual.
Hero offerings include:
- moisturizing simply nourish – Coconut, rice milk + shea butter for deep hydration that restores softness, and comforting care that melts into confidence.
- volumizing pure peace – Sweet peonies, rose water + quinoa protein for weightless volume that turns the shower into a moment of calm and pause.
- repairing island mist – Hibiscus, mango nectar + ceramides to repair and restore shine, sparking island-inspired transformation.
- vibrant color mindful matcha – Matcha, yuzu + peptides to preserve color and vibrant freshness that turns daily care into a mindful shift.
Grand Central, transformed
To bring The Shift campaign to life, method transformed New York's Grand Central on September 22, 2025, into a one-day, fully immersive salon experience designed to celebrate and ignite the feeling and power of the shift. Vanderbilt Hall was reimagined as a multi-sensory space that turned the city's busiest hub into a moment of pause — where commuters and guests could experience the shift in real time.
Visitors stepped into method's vibrant brand world through:
- Wash and styling sessions with celebrity hairstylist Rubi Talavera, making shift happen at the sink and ushering guests through their own transformation of confidence.
- An appearance by iconic creator Monet McMichael, who experienced the shift in real time and shared that energy with guests through her signature warmth and cultural credibility.
- Playful brand touchpoints like wig walls, capsule toy vending machines with exclusive giveaways, and tousle — a limited-edition, collectible hair zine packed with NYC hair stories, interviews, puzzles, art, and hidden Hair Monster surprises.
"Hair is the most important form of self-expression and self-declaration to me," said celebrity hairstylist Rubi Talavera. "There's nothing like watching someone's whole energy change in the chair — helping my clients achieve the vision of themselves they see inside and being part of that ritual. method understands the power that hair imparts, which made me incredibly excited to bring this campaign to life with them."
"Hair is such a core part of who I am, especially in my career — it shapes my confidence, personality, and power. In my GRWMs, the look doesn't really come together until the hair does. That's the moment everything shifts," said Monet McMichael. " Partnering with method to bring this truth to life was about showing that transformation is for everyone, everywhere."
By evening's end, over 2000 guests had experienced their own shift — walking in as commuters, walking out transformed.
With The Shift campaign, method extends its legacy of pushing boundaries and celebrating self-expression through design, creativity, and color, proving that even the most ordinary routines — from shower to hair, beauty, and home — can spark extraordinary transformation. method products are available nationwide at major retailers — both online and in stores — including Target, Walmart, Amazon, and methodproducts.com so consumers can experience the shift at home. Each shampoo and conditioner are available in 14 fl. oz starting at an MSRP of $9.99 USD.
To learn more about method's haircare line and other personal care products, head to @methodproducts on Instagram and TikTok, or visit methodproducts.com.
Image assets of method's hair campaign and products can be found HERE.
*method products and Manifest commissioned Atomik Research to conduct an online survey of 1,005 Gen Z and Millennial respondents throughout the United States in September 2025. Respondents ranged in age from 15 to 36 years old and indicated being interested in beauty, hair care and/or self care.
About method
method (methodproducts.com) creates home cleaning and personal care products designed to transform routine into ritual. With a bold, design-driven approach and a commitment to powerful scent and formulas designed with the future in mind, method brings a fresh perspective to the everyday. From its iconic packaging to its sensory-first approach, method challenges stale category norms — reimagining mundane spaces like the bathroom, kitchen, and beyond as spaces for creativity, confidence, and self-expression.
SOURCE method products
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