The Sieb Organization Awarded Global Luxury Branding Assignment

PHOENIX, Jan. 31, 2011 /PRNewswire/ -- The Sieb Organization, a Phoenix-based global consulting and integrated branding and marketing firm today announced it has been retained by GSR Investment Partners in Atlanta, Georgia to develop a new global luxury brand designed to market authentic Italian designer and artisan products to upscale US female consumers.

"Italian products are world-renowned for their tradition, craftsmanship, innovation and design," states Claudia Sieb, creative & branding principal.  "This new global Italian luxury brand will align and target aspiring and upscale women who seek to establish genuine relationships with Italian artisans and designers and purchase their products."

Over the past year, Eric Sieb, CEO & principal, has worked closely with Giulio Gianturco, managing principal of GSR Investment Partners to develop the business model and plan supporting the global Italian brand, accompanying him to Italy for designer, artisan and manufacturer meetings.

The global branding assignment includes in-depth market analysis and research on targeted US female audiences, product categories and brand preferences, shopping behaviors, communication patterns and media channel consumption preferences.  In addition, Sieb will develop the global brand architecture, as well as brand naming, logo, identity system and guidelines.

"We are entering a new stage of luxury brands and products targeted to the wants and needs of upscale and affluent consumer audiences," states Eric Sieb, "and our clients expect us to lead the development and implementation of business, brand and marketing strategies designed to succeed in today's competitive global marketplace."

About The Sieb Organization:

The Sieb Organization is a Phoenix-based global consulting and integrated branding and marketing firm specializing in the hospitality and real estate development industries.  The firm focuses on three primary areas: brand development, brand marketing and communications, and brand experiences.  For more than 16 years, Sieb has been responsible for developing and managing initiatives for clients across the United States and several countries, including Argentina, Canada, the Caribbean, Mexico, and Scotland.  For more information on Sieb visit the company's website at www.sieb.com.

About GSR Investment Partners:

Giulio and Suzette Gianturco serve as Managing Principals of GSR Investment Partners, LLC located in Atlanta, Georgia.  GSR is an investment firm focused on the private equity and commercial real estate markets.  In addition, Mr. Gianturco serves as CEO of GMG Investment Partners, a limited partnership also located in Atlanta.

SOURCE The Sieb Organization