The Swapaholics Present Five-City Clothing Swap Series Sponsored by Black Swan® Wines

MODESTO, Calif., June 2, 2011 /PRNewswire/ -- Inspired by its bold style and unexpected quality, Black Swan Wines is celebrating dare-to-be-unique fashion around the country by partnering with America's favorite swap hostesses, The Swapaholics of Swap.com, as they kick off a five-city clothing swap series.  The "Sip & Swap" series will bring pop-up swaps into major urban destinations – where creativity and culture abound – and enable anyone with a passion for fashion to swap gently loved clothes for stylish, new-to-them garments while enjoying each of the Black Swan wine varietals.

"Swaps are where retail therapy meets recycling," said Melissa Massello, co-founder of The Swapaholics and general manager of events at Swap.com. "Swapping truly is the new shopping, and women around the world have adopted clothing swaps as a key way to keep their look modern without spending a lot of money. It's sustainability done stylishly and a way to connect with other fashion-obsessed women in your community while having fun, making new friends, and getting free clothes."  

"Black Swan celebrates those who are confident in their uniqueness," said Jill Nisson, assistant marketing manager for Black Swan Wines. "And as a wine that's not afraid to stand out from the crowd and celebrate its own uniqueness, we're excited to partner with The Swapaholics' community of fashion-forward women from around the country through the Swap.com 'Sip & Swap' events."

Black Swan, a bold and distinctly-styled Australian wine, will be the title sponsor at five of Swap.com's "Sip & Swap" events in Atlanta, Washington D.C., Chicago, New York and Boston, beginning on June 2 and wrapping up in Boston during Fashion Week in late September. Each "Sip & Swap" event will create a surround-sound environment of bold and unexpected fashion and flavor.  In addition to the swapping activities, the events will feature music by local artists, an on-site fashion show, food and beverages and VIP lounge.

Black Swan Swap Style National Photo Contest

Is your style spicy like a Black Swan Shiraz? Or dark and structured like a Black Swan Cabernet? Regional Black Swan sponsored "Sip & Swap" attendees have a chance to snap a photo of an outfit created with their newly swapped finds that are inspired by a Black Swan wine varietal.  The regional post-event contest offers one winner in each of the five "Sip & Swap" markets a chance to win a $500 gift card shopping credit.

For those unable to attend an event in person, Black Swan Wines is simultaneously launching a national "Swap Style" photo contest where fashion aficionados can shop their own closets (or those of their friends!) and upload a photo of a street style or swap-styled outfit inspired by a Black Swan wine varietal. One grand prize winner will win free swapping and free shipping for one year from Swap.com, a trip to Boston for two, and a $1,000 gift card to use on a shopping spree – including a private guided "secondhand style" shopping tour with The Swapaholics, who will help style their looks for a fashion photographer photo shoot featuring all their new scores. No purchase necessary to enter.

Visit Black Swan Wines at www.blackswanwine.com for more information, contest rules and regulations.

About Black Swan Wines

Black Swan Wines, named for Australia's indigenous black swan, are created from premium grapes from Australia's premiere South Eastern region. The Black Swan Wines portfolio, available in restaurants and wine retail outlets across the U.S., features seven varietals: Chardonnay, Pinot Grigio, Riesling, and Moscato in limited release, Cabernet Sauvignon, Merlot and Shiraz, the vineyard's signature blend with black cherry flavors and pepper spice hints. Visit The Barrel Room at thebarrelroom.com or Black Swan Wines at blackswanwine.com for more tips on entertaining with Black Swan Wines.

About Swap.com and The Swapaholics

The Swapaholics, co-founders Melissa Massello and Amy Chase, are the official in-person event hostesses for Swap.com, and are national sustainable style and collaborative consumption experts based in Boston, MA. The Swapaholics are dedicated to reviving the age-old clothing swap, spreading the love for secondhand style, and sharing their trendsetting take on budget fashion with modern swappers nationwide. Visit Swap.com for more information.

Australian Table Wine ©2011 Black Swan USA, Modesto, CA. All Rights Reserved.

SOURCE Black Swan Wines