The Synergy Company Names Jennifer Briggs CEO - Ushering in a Fresh Era of Growth and Reaching New Generations of Health and Wellness Seekers

Briggs to Continue Focus on Expanding Brand Reach While Upholding Core Principles of Purity, Innovation, Sustainability, Community, Commitment, Independence, and Values-Driven Leadership

MOAB, Utah, Sept. 9, 2025 /PRNewswire/ -- The Synergy Company, a leading producer of certified organic nutritional and herbal supplements, today announced the appointment of Jennifer Briggs as its new Chief Executive Officer (CEO). Briggs, a recognized leader in purpose-driven growth with a record of operational excellence, will guide The Synergy Company into its next chapter, building on its foundational commitment to one-of-a-kind product excellence, quality, innovation, sustainability, and community that has defined the brand since its founding over 30 years ago.

The Synergy Company has long been recognized for its unwavering commitment to integrity, excellence, and quality. Its vertical integration, exceptional formulations, certified organic and innovative manufacturing methods, and its novel and sustainable ingredient development and sourcing have set industry-leading standards. Under Briggs's leadership, the company will continue to invest in these strengths while also exploring new directions to meet the needs of a growing consumer base seeking natural and sustainable health and wellness solutions. Jennifer's rich experience across industries, including consumer packaged goods and food and beverage, will be instrumental in advancing this vision.

Briggs brings a wealth of experience in leading values-driven consumer brands across various sectors, including craft brewing, hospitality, and multi-unit food retail, along with governance roles in construction and technology. Notably, she spent 12 years on the executive team at New Belgium Brewing, served as CEO at Modern Times Brewing, and CXO for Karl Strauss Brewing. Her extensive leadership background is complemented by her active role in the employee ownership community, where she serves as Board Chair of the National Center for Employee Ownership and an Executive Fellow at Rutgers University's Institute for the Study of Employee Ownership and Profit Sharing. She holds an M.S. in Organizational Leadership and was recognized as Brewbound's Person of the Year in 2022. She was recently featured in Fabulous California, Fabulous People, and Brewer Magazine.

Mitchell May, founder and chairman of The Synergy Company, shared his excitement about the appointment: "For over three decades, The Synergy Company has proven that business can be profitable, successful, and a dynamic force for good in the world, when guided by integrity and responsibility. Jennifer's leadership and her commitment to values-driven business practices reflect the spirit of our culture and our future. We are thrilled to have her guide the company into its next chapter, stewarding it for the next generation, while ensuring we remain true to our independent spirit and enduring commitments to excellence, sustainability, innovation, purity, and community."

Empowering its Community with an Independent Approach

The Synergy Company was founded in 1992 by Mitchell May and has since grown into a world- renowned, award-winning, organic dietary and nutritional supplement brand. The company's philosophy is rooted in the belief that good faith, integrity, and social and planetary responsibility are all intrinsically necessary for good business. This commitment to its values has been a guiding force for over 30 years and was recently recognized when May was awarded the Nutrition Business Journal Management Achievement Award for outstanding leadership and business performance.

The Synergy Company's identity has always been deeply rooted in its independent spirit and its commitment to the Moab, Utah community, which remains central to its identity and operations. This dedication is reflected in the company's long-standing efforts to create meaningful career opportunities for residents. This enduring commitment is central to the company's mission and key to its continued success.

Jennifer Briggs expressed her enthusiasm for her new role, stating, "The Synergy Company's legacy of uncompromising quality and its pioneering approach to certified organic nutritional supplements are truly inspiring. Mitchell and Jayne May's vision, along with the company's dedication to its community, employees, and the planet, is what drew me here. I see a tremendous opportunity to connect more people with the company's commitment to excellence, purpose, and wellness. Together, we'll explore new ideas to help humankind thrive."

About The Synergy Company

The Synergy Company is a Certified B Corporation based in Moab, Utah, that expertly crafts certified organic nutritional supplements. Using a blend of modern science and time-honored healing traditions, it is dedicated to fostering the gift of good health for people, places, and the planet. As an independently owned and operated vertically integrated manufacturer, The Synergy Company has spent decades intentionally building its business to be a force for good—championing wellness for its employees, communities, customers, and the environment. Its Pure Synergy® line of nutritional supplements sets the standard of excellence for sustainably made supplements, impeccably formulated with meticulously sourced and proven plant ingredients. Using this distinct combination of care, science, and soul, The Synergy Company supports people in discovering more possibilities through better health, so together we can help humankind thrive.

Media Contact:
Jack Bongiovi
RKPR, A FINN Partners Company
[email protected]
(212) 715-1659

SOURCE The Synergy Company