The Taunton Press Empowers Its Advertisers by Offering Free Crash Course in Digital Marketing

Oct 18, 2011, 13:44 ET from The Taunton Press

NEWTOWN, Conn., Oct. 18, 2011 /PRNewswire/ -- Multimedia publishing company The Taunton Press announced today that it will empower its advertisers by offering a free one-day course in digital marketing called "Taunton University, Digital Marketing Strategies 201" on Nov. 3, 2011. Stephen Giannetti, Taunton's Senior Vice President of Advertising, made the announcement.

For this unique one-day marketing bootcamp, Taunton will bring together its own award-winning staff and experts, from first-rate companies, such as Google and Experian's CheetahMail.  The MPA's Dom Rossi, Senior Advisor Sales & Marketing will also be there discussing leveraging multi media platforms.  These top executives will lead valuable workshops and power sessions on marketing your business digitally—and creatively—in a down economy.  Taunton has also brought Todd Langston, Director of Brand Marketing for Stanley Black & Decker, Inc. to deliver the key-note speech. Other session topics will cover how to:

  • Get on Google's radar for free
  • Know if your advertising is really working
  • Use social media as a marketing tool
  • Understand the secrets of successful e-commerce sites
  • Get email marketing to work for you
  • Gather metrics and insights on your web audience

The day will conclude with a cocktail reception where attendees of Taunton University will get the chance to mingle with editors from Fine Cooking, Fine Homebuilding, Fine Woodworking, Fine Gardening, and Threads magazines.

"In partnering with our advertisers, we recognized that many of them have questions about how to effectively market their products and services digitally, particularly in tough economic times," says Giannetti. "These days, advertisers have enough on their plates just trying to keep their heads above water. We see Taunton University as a unique opportunity to support our advertisers by encouraging them to benefit from our expertise in digital marketing for free, and possibly annually."

Taunton University, Digital Marketing Strategies 201 will be held November 3, 2011, on the beautiful Taunton Press campus in Newtown, CT, and is open to The Taunton Press' advertisers. To register for Taunton University, contact Diana Mackey at 203-304-3829.

About The Taunton Press

The Taunton Press has been a trusted source of valuable information and inspiration on the house and home, including homebuilding and design, gardening, woodworking, fiber arts and cooking, since 1975. Millions of professionals and consumers purchase Taunton's books, magazines and DVDs and use its websites to improve their skills and expand their horizons. Taunton Press is a privately held multimedia publishing company headquartered in Newtown, Connecticut.

Media Contacts:

Jeff Vaughan, Vaughan Communications Group, 610-533-4264, or Janel Noblin, The Taunton Press, 203-304-3893,

SOURCE The Taunton Press