DENVER, July 18, 2013 /PRNewswire/ -- The Telocity Group, a brand strategy and innovation firm, announced today the unveiling of a new roadmap to brand growth called 'Prime'. Prime is the spot in a brand's life cycle where every aspect of its status within its category and market environment are optimized, allowing for sustained growth and momentum (www.telocitygroup.com).
Telocity helps companies achieve Prime positioning through the identification of strong, defensible market positions that allow brands to carve out ownable territories within recognized white spaces, and reinforces those territories through the creation of a constant pipeline of innovative products and services.
"Our expertise in brand strategy and our knowledge of brand life cycles allows us to create an environment for our client's brands that ensure they will realize and maintain their full potential," says Paul Leroue, CEO.
As defined by Telocity, the variables that are in place when a brand is in Prime include a solidified and consistently delivered brand promise, the brand has permission to step into new market areas beyond its traditional boundaries, the brand's competitive advantage is solid, defensible and maintained.
Founded in 2008 by CEO Paul Leroue, the Telocity Group is comprised of a dynamic collection of strategic-thinkers, business leaders, listeners and proven marketing and ad agency executives from some of the most storied brands and agencies. The company's success has been derived from its future forward approach to its client's businesses, and the ability to react quickly to changing client and market demands. During the past five years the company has taken note of its clients most pressing requirements in the marketing arena, and realized that the need for consistent and effective innovation is one of the top priorities. Consequently, it has spent the last two years developing an approach to innovation that provides clients with a higher number of actionable and business building new product and service concepts.
Elements of Telocity's process that make it so effective include its use of 12 different pathways into innovation and their proprietary DNA Mapping Tool. Telocity helps identify opportunities that don't just tweak the market reality, but move it forward. By talking to a cross section of brand stakeholders about their brand opinions and beliefs, Telocity gets a holistic picture of the brand's present reality and future potential and uses it as a springboard into positioning the brand for future success.
Most recently, Telocity recognized that there was a need to better understand the dynamics beyond health that were fueling the tremendous growth of the organic market in the US. By digging deeper into consumer motivations and barriers, Telocity's aim is to help its clients large and small, more effectively position their products for success in this increasingly competitive category.
"We realized that there was an opportunity to help our clients understand the drivers of double digit growth behind the organic category that go beyond health and the environment," says Janie Curtis, Lead Brand Architect.
They will release the results of their Organic industry study in Summer 2013.
About Telocity Group:
The Telocity Group is a Prime driven strategy and innovation group founded in 2008 with offices in Chicago and Denver. They encompass a dynamic collection of strategic-thinkers, business leaders, listeners and proven marketing and ad agency executives from some of the most storied brands and agencies. Through their Core Team and the Collective, their extended team of strategic and creative collaborators, bring together those with an innate ability to uncover the potential in a brand, and the passion to keep pursuing it. They have offices in Denver, Chicago and New York. To learn more, go to: www.telocitygroup.com
SOURCE The Telocity Group