The TEMPTATIONS™ Brand Launches Two New Cat Treat Products And Teams Up With Actor And Fellow Cat-Lover, Skylar Astin

The New Offerings, MEATY BITES and CREAMY PURRRR-ÉE treats, Answer the Demand from Cat Parents Craving More Variety for their Feline Friends

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TEMPTATIONS

May 18, 2021, 10:03 ET

FRANKLIN, Tenn., May 18, 2021 /PRNewswire/ -- The TEMPTATIONS™ brand, America's favorite cat treats, is introducing two new products – MEATY BITES and CREAMY PURRRR-ÉE treats. As people have spent more time at home with their cats over the last year, many have started offering their feline friends more variety in their treats, which has led to an increased demand for new products. The TEMPTATIONS brand is answering that demand with the new MEATY BITES and CREAMY PURRRR-ÉE treats, both of which offer a new style of treat for current TEMPTATIONS fans and are available now.

"The TEMPTATIONS brand is introducing two new treat varieties to help meet the changing needs of cat parents," said Craig Neely, Vice President of Marketing at Mars Petcare. "With the relationship between pets and pet parents being stronger than ever, these innovative new treats offer the perfect way to treat your cat with the variety and meaty taste they crave."

To help introduce the new treats, the brand teamed up with TV and movie star, Skylar Astin. As fans are well aware, Astin is a huge animal lover and proud cat dad, making him the purr-fect person to help the TEMPTATIONS brand unveil these exciting new treats. He treated his own Cat, Annabelle, to the new products, and the reviews were overwhelmingly paw-sitive.

"I'm happy to have found treats that my cat Annabelle enjoys and that I feel good about giving to her, which is why I'm thrilled to be partnering with the TEMPTATIONS brand," said Astin. "I love that the products she eats are made with real meat and are fun additions to her diet."

About the New Products

TEMPTATIONS MEATY BITES treats are soft and savory treats that are made with real meat, no artificial flavors or colors and only two calories per treat, so cat owners can feel good about satisfying their pet's natural carnivorous feline instincts. Each MEATY BITES treat is made with 34% protein, making them easy prey for hungry, treat-hunting cats. Try hiding the treats around your house and let your pet prowl around and hunt them down or toss them in the air and give your kitty some pouncing practice to capture the bouncing treats.
TEMPTATIONS CREAMY PURRRR-ÉE treat is an irresistibly creamy cat treat that delivers delicious flavors cats love in the perfectly soft texture they can't get enough of. The treat comes in single-serve pouches for convenience and less mess and can be served as a snack, given by hand for playful bonding or used as an extra-special cat food topper to make mealtime even more fun. Either way, cats and owners alike will love the extra-special time spent together.

The products are being supported by two new online videos, highlighting the uniqueness of each treat. The MEATY BITES ad spot opens on a herd of treats running from a predator on the savannah. One of the treats falls victim to the cat, and we realize the savannah is closer to home than we think. The CREAMY PURRRR-ÉE ad spot plays off the concept of spending so much time with someone that you start to look alike – in this instance, an owner and his cat, Buttons.

To purchase TEMPTATIONS MEATY BITES and CREAMY PURRRR-ÉE treats and for more information, visit TemptationsTreats.com.

About the TEMPTATIONS™ Brand
TEMPTATIONS™ treats are America's favorite cat treats and offer a fun, playful treating experience for both cats and their owners. With a texture that's crunchy on the outside with a soft, meaty center, a shake of the bag is all it takes to make your cat's mouth water! Look for TEMPTATIONS™ Treats for cats nationwide where pet food is sold. For more information, please visit www.TemptationsTreats.com.

About Mars Petcare
Part of Mars, Incorporated, a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love, the 85,000 Associates across 50+ countries in Mars Petcare are dedicated to one purpose: A BETTER WORLD FOR PETS™. With 85 years of experience, our portfolio of almost 50 brands serves the health and nutrition needs of the world's pets – including brands PEDIGREE^®, WHISKAS^®, ROYAL CANIN^®, NUTRO™, GREENIES™, SHEBA^®, CESAR^®, IAMS™ and EUKANUBA™ as well as the WALTHAM Petcare Science Institute which has advanced research in the nutrition and health of pets for over 50 years. Mars Petcare is also a leading veterinary health provider through an international network of over 2,000 pet hospitals and diagnostic services including BANFIELD™, BLUEPEARL™, VCA™, Linnaeus, AniCura and Antech. We're also active in innovation and technology for pets, with WISDOM PANEL™ genetic health screening and DNA testing for dogs, the WHISTLE™ GPS dog tracker, and LEAP VENTURE STUDIO accelerator and COMPANION FUND™ programs that drive innovation and disruption in the pet care industry. As a family business and guided by our principles, we are privileged with the flexibility to fight for what we believe in – and we choose to fight for: A BETTER WORLD FOR PETS.