The Toy Insider Honors LeapPad 2™ As "Hot 20" Toy

EMERYVILLE, Calif., Sept. 25, 2012 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, today announced that LeapPad™2 has been recognized by The Toy Insider as a top toy this year on its "Hot 20" list. LeapPad2 was hand-selected as a best product by The Toy Insider's editorial team of toy trend experts and industry veterans. This is the fourth consecutive year LeapFrog has received this prestigious accolade and the second year for LeapFrog's LeapPad tablets. The Toy Insider, now in its seventh year, is an annual holiday guide used by parents to determine the best toys and gifts for kids. 

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"LeapPad2 is an outstanding learning tool for kids and an ideal tablet solution for parents with its durable form factor and a vast library of games, eBooks, videos, music and more," said Laurie Schacht, toy insider mom and chief toy officer at The Toy Insider. "Our team was extremely impressed by LeapPad2's exciting new features and affordable price point. LeapFrog is a brand that parents have come to love and continue to trust for providing world-class fun and engaging learning experiences."

The Toy Insider editorial team reviewed and evaluated hundreds of new toys to identify the hottest products of the year. LeapPad2 was named a "Hot 20" pick as a result of its new features including front-and-back cameras and video recorders, double the on-board memory (4GB), longer battery life and a new recharger pack option that allows more play time on the go.

"We were thrilled to learn that LeapPad2 was included on The Toy Insider's highly regarded holiday list," said John Barbour, chief executive officer at LeapFrog. "LeapPad2 is the ultimate educational entertainment experience. Not only is it a quality, kid-safe tablet but one that delivers life-changing learning through a library filled with games, eBooks, videos, music and more."

LeapPad2 offers kids more engaging learning experiences than ever before. In addition to the new front-and-back cameras and video recorders and a faster LF 2000 processor, LeapPad2 now includes double the on-board memory (4GB) and a longer battery life, all wrapped in a high-tech styled kid-tough tablet design. LeapPad2's extensive library of hundreds of games, eBooks, videos, music and more are carefully designed and approved by LeapFrog's highly experienced team of educational experts. These include a combination of LeapFrog's top quality educational entertainment and engaging content from the biggest names in children's entertainment. LeapFrog's own learning content is grounded in the latest research and draws on a comprehensive curriculum that covers more than 2,500 skills across 100 skill categories.

Availability
LeapPad2 is sold at MSRP $99.99 and is recommended for children 3 to 9 years. The LeapPad2 Disney Princess Bundle is sold at MSRP $129.99. Downloads are priced at MSRP $5.00 and up and game cartridges at MSRP $24.99. New accessories for LeapPad2 include a video display case (MSRP $19.99), fashion handbag (MSRP $19.99), car adapter (MSRP $14.99), gel skins (MSRP $9.99) and much more. An optional recharger pack is also available at MSRP $39.99. LeapPad2 is now available at leapfrog.com, online and at major retailers in the U.S., Canada, UK and Ireland, and in other select other countries such as Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand and other Asian countries later in the fall. The LeapFrog App Center can be accessed through the LeapFrog Connect Application for the LeapPad2 tablet. For more information on LeapPad2, visit http://www.leapfrog.com/leappad2.

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at leapfrog.com.  

About the Toy Insider

The Toy Insider (www.thetoyinsider.com ) is the source for the hottest toys and gift for the holidays. Now in its seventh year, the Toy Insider is an annual guide featuring toy and gift recommendations broken down by age categories. The 2012 guide is jam-packed with 116 toy recommendations from more than 80 different manufacturers, each of which were carefully selected by a team of experts with years of experience in the toy industry. The Toy Insider is published by Adventure Publishing, publisher of leading industry trades The Toy Book and The Licensing Book.

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SOURCE LeapFrog Enterprises, Inc.