The TradeBridge Creates Revolutionary Web-Based Sales Platform For Food Service Special Opportunity Products

NATICK, Mass., April 25, 2011 /PRNewswire/ -- The TradeBridge just announced the launch of their new state-of-the-art, web-based sales facilitation system. This system, housed online, allows food service manufacturers to cost effectively offer Special Opportunity Products (SOPs) at a value to their customers in a controlled environment.

The TradeBridge creates a virtual showroom online for SOP. Products are put up for negotiation and/or bid within the system, and customers can procure these products via the interactive process based on their needs, timing and budget. Products are offered in two primary processes: Auction and Negotiation.

• In the Auction process products are put on the market for a selected period of time, allowing interested customers to place bids for selected product. Bids are placed and monitored, watching the auction in real-time as it takes place or via the suite of tools in The TradeBridge system that allows for starting bids, ending bids and other actions enabled with an automated "unattended bidding assistant" created by the customer.
• In the Negotiation process products are also put on the market, but outside of an "auction format" and at a set price. Customers can immediately purchase the available products at the listed price. However, they can also begin to electronically negotiate with the seller, making offers on price and quantity. Negotiations can continue until an agreement is reached or until the product inventory is depleted.

These two methods give the seller unprecedented, real-time control over their products and pricing, and afford the buyer a wealth of purchasing options to meet their individual needs.

"The TradeBridge streamlines the negotiation and communication process for both our manufacturers and their customers," said John Geary Director of Sales & Marketing for The TradeBridge. "There are no start up costs, no monthly or annual fees, and no software or hardware requirements. We manage and facilitate all aspects of the sale on the manufacturer's behalf. And for the customers, they can find the very best industry deals on SOPs in our virtual showroom, and manage their bottom line with just a few clicks. It's a great blend of convenience and technology for all the trading partners."

The TradeBridge is a state-of-the-art, web-based sales facilitation system that allows food service manufacturers to cost effectively offer Special Opportunity Products at a value to their customers in a controlled environment. For more information, visit www.thetradebridge.com.

SOURCE The TradeBridge