The Tricycle Foundation Selects ARGI Acuity

MONTVALE, N.J., May 21 /PRNewswire/ -- ARGI announced today that The Tricycle Foundation of New York, NY. (www.tricycle.com) has selected its Acuity product for the audience management of its quarterly magazine, Tricycle: The Buddhist Review, and The Tricycle Community, a global vertical social network.

Acuity was launched last September and ushers in an entirely new set of capabilities for audience development professionals.  In development for over 2 years, Acuity was built to the specifications of today's publishing and media companies.  It is not an enhancement of a print-oriented system, rather it was developed from the ground up to be media-agnostic and user-centric.  Much broader than traditional subscription fulfillment, Acuity offers everything that is needed to manage audiences across print and online channels whether content is in print or digital form. It is an Audience Management platform that enriches the publishers' relationships with their audience regardless of media type. Acuity provides the power to link content to audiences, quickly and efficiently in an easy to use, Software as a Service (SaaS) configuration.

About its selection of the ARGI Acuity platform, Tricycle Editor & Publisher James Shaheen said: "Tricycle's vision and audience have always been global, but the audience management tools and technologies typically available to print publishers have held us back from achieving our full potential. With the advent of ARGI Acuity, we at last have the opportunity to realize the vision of Tricycle's founders to advance authentic, universal Buddhist values within our globally networked, interdependent society."

Richard Landry, CEO of richmedium, a social innovation strategy firm that managed the vendor selection process, commented: "Tricycle's situation epitomizes the challenge facing special-interest publishers across the entire spectrum: How to effect a transition to the new digital media space that preserves their sunk investment in their traditional products and audiences, but is not held back in any way by the logistical demands of continuing to support them. Most existing solutions force a choice between preserving a print-centric model, at the risk of missing out on emerging digital opportunities; or embracing a contemporary audience management approach, at the risk of losing some or all of the value accrued from one's traditional product line. With ARGI Acuity, publishers need not face such a difficult dilemma."

ARGI CEO, Ray Butkus said: "ARGI has a long history of serving religious organizations and non-profit foundations. We understand their unique requirements are very pleased with the Tricycle Foundation's decision. The vendor selection process managed by richmedium was rigorous, disciplined and comprehensive. The selection of Acuity gives Tricycle sophisticated capabilities to manage and grow their audience."

Tricycle's conversion to Acuity will begin immediately.

About ARGI

The business of Subscriber, Membership and Customer Management is changing dramatically and ARGI helps organizations navigate and exploit opportunities brought on by that change. With a legacy of nearly 40 years, we develop, host and manage Subscription Fulfillment, Reader Service, and Database Marketing solutions for over 300 publishers, organizations and other B2B companies. ARGI helps clients better manage change by providing unprecedented simplicity and remarkable control that companies need to thrive in this increasingly complex environment.

ARGI products and services leverage the intersection of data/content and audience/customers across media. ARGI platforms allow you to interact with, profile, analyze, and grow your customer and audience base.

About The Tricycle Foundation

Established in 1990 as a nonprofit educational organization, The Tricycle Foundation is dedicated to fostering the universal Buddhist values of mindfulness, compassion, and wisdom within global, contemporary society. In 1991 the Foundation launched Tricycle: The Buddhist Review, the first magazine intended to present Buddhist perspectives to a Western readership. Tricycle continues to advance its mission through The Tricycle Community, a global online social network that assist its members to integrate Buddhism's ancient and profound wisdom and practices into their daily lives, and discover the ways in which these teachings can help us connect more deeply with ourselves and each other in an increasingly interdependent world.

SOURCE ARGI