The UK Chilled and Deli Foods Market: What Consumers Eat and Why?

LONDON, Jan. 29, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The UK Chilled and Deli Foods Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Chilled & Deli Foods market in UK from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Chilled & Deli Foods market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Chilled & Deli Foods market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
Low consumer confidence in the UK has affected consumption of most CPG products, including Chilled & Deli Foods. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Chilled & Deli Foods are not considered essential items and therefore consumption patterns have been comparatively affected. However, the improving economy may tempt back consumers who reduced their consumption while times were tough. This makes it essential to know where the pockets of growth may be and the trends which shape its consumption patterns.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Cured Meats, Fermented Meats, Pates, Pies & Savory Appetizers, Pre-Packed Sandwiches, Prepared Salads, and Savory Baked Goods.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

While a similar percentage of males and females are Heavy frequency consumers of Prepared Salads, more females are occasional consumers than males, with 32% of female consumers recording Light or Medium frequency consumption compared to 21% of males. Marketers should target this group in order to increase the volume and value size of the market.

Pre-packed Sandwiches and Pies & Savory Appetizers together constitute nearly 80% of the total market by value. In contrast, the smallest category, Pates, accounts for nearly 1% of the market.

While significant numbers of consumers' state that several consumer trends affect their purchases, analysis of their behavior indicates that they simply often do not act on the needs these trends cause. As such, the market can be seen as being highly commoditized and brands will need to change this if they are seeking to offer more premium, value-added, products in the future.

Key Highlights

Despite accounting for 29% of the population, Older Consumers only have a 22% share of the Chilled & Deli Foods market by value. Whilst this makes them the largest consumer group by value, marketers should beware their below-average consumption.

Private label penetration is relatively high in the Chilled & Deli Foods market in the UK, with Pies & Savory Appetizers recording the lowest penetration at 43% of the volume of products distributed in the market. This indicates that branding has not been very successful in the Chilled & Deli foods market in the UK. This is supported by the fact that private label products tend to offer better value for money, a trend 25% of consumers in the UK quoted as influencing their consumption.

The top retailer in the UK dominates the Chilled & Deli Foods market with a 32% volume share of the market. Three other retailers have a market share in excess of 10%, indicating a concentrated market.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Chilled and Deli Foods Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Cured Meats
3.2.2 Fermented Meats
3.2.3 Pates
3.2.4 Pies and Savory Appetisers
3.2.5 Pre-packed Sandwiches
3.2.6 Prepared Salads
3.2.7 Savory Baked Goods
3.3 Behavioral Trends and Market Value
3.3.1 Cured Meats
3.3.2 Fermented Meats
3.3.3 Pates
3.3.4 Pies and Savory Appetisers
3.3.5 Pre-packed Sandwiches
3.3.6 Prepared Salads
3.3.7 Savory Baked Goods
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Cured Meats
4.1.2 Fermented Meats
4.1.3 Pates
4.1.4 Pies and Savory Appetisers
4.1.5 Pre-packed Sandwiches
4.1.6 Prepared Salads
4.1.7 Savory Baked Goods
4.2 Consumer Profiles by Product Category
4.2.1 Cured Meats
4.2.2 Fermented Meats
4.2.3 Pates
4.2.4 Pies and Savory Appetisers
4.2.5 Pre-packed Sandwiches
4.2.6 Prepared Salads
4.2.7 Savory Baked Goods
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Chilled and Deli Foods Brand Choice and Private Label Consumer Penetration
5.2.1 Cured Meats
5.2.2 Fermented Meats
5.2.3 Pates
5.2.4 Pies and Savory Appetisers
5.2.5 Pre-packed Sandwiches
5.2.6 Prepared Salads
5.2.7 Savory Baked Goods
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Chilled and Deli Foods
6.1.2 Cured Meats
6.1.3 Fermented Meats
6.1.4 Pates
6.1.5 Pies and Savory Appetisers
6.1.6 Pre-packed Sandwiches
6.1.7 Prepared Salads
6.1.8 Savory Baked Goods
7 Consumption Impact: Market Valuation
7.1 Chilled and Deli Foods Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Chilled and Deli Foods Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Chilled and Deli Foods Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Chilled and Deli Foods
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Cured Meats
8.2.2 Retail Share by Volume - Fermented Meats
8.2.3 Retail Share by Volume - Pates
8.2.4 Retail Share by Volume - Pies and Savory Appetisers
8.2.5 Retail Share by Volume - Pre-packed Sandwiches
8.2.6 Retail Share by Volume - Prepared Salads
8.2.7 Retail Share by Volume - Savory Baked Goods
8.3 Profiles of End-Consumers of Chilled and Deli Foods, by Retailer Used
8.3.1 Asda
8.3.2 Co-Op/Somerfield
8.3.3 Iceland
8.3.4 Lidl
8.3.5 MandS
8.3.6 Morrisons
8.3.7 Sainsbury's
8.3.8 Tesco
8.3.9 Waitrose
8.3.10 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Chilled and Deli Foods Market
Table 2: Foreign Exchange Rate - GBP vs. USD
Table 3: United Kingdom Survey Respondent profile (weighted), 2012
Table 4: United Kingdom Chilled and Deli Foods Value Share (%), by Age Groups, 2012
Table 5: United Kingdom Chilled and Deli Foods Value Share (%), by Gender, 2012
Table 6: United Kingdom Chilled and Deli Foods Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: United Kingdom Chilled and Deli Foods Value Share (%) by Education Level Achieved Groups, 2012
Table 8: United Kingdom Chilled and Deli Foods Value Share (%) by Wealth Groups, 2012
Table 9: United Kingdom Chilled and Deli Foods Value Share (%) by Busy Lives Groups, 2012
Table 11: United Kingdom Fermented Meats Consumer Group Share (% market value), 2012
Table 12: United Kingdom Pates Consumer Group Share (% market value), 2012
Table 13: United Kingdom Pies and Savory Appetisers Consumer Group Share (% market value), 2012
Table 14: United Kingdom Pre-packed Sandwiches Consumer Group Share (% market value), 2012
Table 15: United Kingdom Prepared Salads Consumer Group Share (% market value), 2012
Table 16: United Kingdom Savory Baked Goods Consumer Group Share (% market value), 2012
Table 17: United Kingdom Total Cured Meats Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: United Kingdom Total Fermented Meats Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: United Kingdom Total Pates Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 20: United Kingdom Total Pies and Savory Appetisers Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 21: United Kingdom Total Pre-packed Sandwiches Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 22: United Kingdom Total Prepared Salads Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 23: United Kingdom Total Savory Baked Goods Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 24: United Kingdom Cured Meats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 25: United Kingdom Cured Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 26: United Kingdom Fermented Meats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 27: United Kingdom Fermented Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 28: United Kingdom Pates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 29: United Kingdom Pates Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 30: United Kingdom Pies and Savory Appetisers Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 31: United Kingdom Pies and Savory Appetisers Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 32: United Kingdom Pre-packed Sandwiches Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 33: United Kingdom Pre-packed Sandwiches Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 34: United Kingdom Prepared Salads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 35: United Kingdom Prepared Salads Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 36: United Kingdom Savory Baked Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 37: United Kingdom Savory Baked Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 38: United Kingdom Cured Meats Consumer Profiles (% consumers by sub-group), 2012
Table 39: United Kingdom Fermented Meats Consumer Profiles (% consumers by sub-group), 2012
Table 40: United Kingdom Pates Consumer Profiles (% consumers by sub-group), 2012
Table 41: United Kingdom Pies and Savory Appetisers Consumer Profiles (% consumers by sub-group), 2012
Table 42: United Kingdom Pre-packed Sandwiches Consumer Profiles (% consumers by sub-group), 2012
Table 43: United Kingdom Prepared Salads Consumer Profiles (% consumers by sub-group), 2012
Table 44: United Kingdom Savory Baked Goods Consumer Profiles (% consumers by sub-group), 2012
Table 45: United Kingdom Chilled and Deli Foods Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 46: United Kingdom Cured Meats Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 47: United Kingdom Fermented Meats Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 48: United Kingdom Pates Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 49: United Kingdom Pies and Savory Appetisers Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 50: United Kingdom Pre-packed Sandwiches Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 51: United Kingdom Prepared Salads Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 52: United Kingdom Savory Baked Goods Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 53: United Kingdom, Overall Chilled and Deli Foods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 54: United Kingdom, Cured Meats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 55: United Kingdom, Fermented Meats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 56: United Kingdom, Pates: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 57: United Kingdom, Pies and Savory Appetisers: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 58: United Kingdom, Pre-packed Sandwiches: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 59: United Kingdom, Prepared Salads: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 60: United Kingdom, Savory Baked Goods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 61: United Kingdom Chilled and Deli Foods Market Value (Pound Sterling million), by Category, 2012
Table 62: United Kingdom Chilled and Deli Foods Market Value (US$ million), by Category, 2012
Table 63: United Kingdom Chilled and Deli Foods Market Volume (Kg m), by Category, 2012
Table 64: United Kingdom Chilled and Deli Foods Market Share (US$), by Category, 2012
Table 65: United Kingdom Chilled and Deli Foods Expenditure Per Capita (Pound Sterling), by Category, 2012
Table 66: United Kingdom Chilled and Deli Foods Expenditure Per Capita (US$), by Category, 2012
Table 67: United Kingdom Chilled and Deli Foods Expenditure Per Household (Pound Sterling), by Category
Table 68: United Kingdom Chilled and Deli Foods Expenditure Per Household (US$), by Category
Table 69: United Kingdom Chilled and Deli Foods Market Volume Share (Kg m), by Category, 2012
Table 70: United Kingdom Chilled and Deli Foods Consumption Per Capita (Kg/ Population), by Category, 2012
Table 71: United Kingdom Chilled and Deli Foods Consumption Per Household (Kg/ Households), by Category, 2012
Table 72: United Kingdom Chilled and Deli Foods Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Table 73: United Kingdom Cured Meats Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 74: United Kingdom Fermented Meats Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 75: United Kingdom Pates Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 76: United Kingdom Pies and Savory Appetisers Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 77: United Kingdom Pre-packed Sandwiches Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 78: United Kingdom Prepared Salads Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 79: United Kingdom Savory Baked Goods Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 80: United Kingdom: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2012
Table 81: United Kingdom: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Co-Op/Somerfield (% by Subgroup, as tracked by the Survey), 2012
Table 82: United Kingdom: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Iceland (% by Subgroup, as tracked by the Survey), 2012
Table 83: United Kingdom: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Lidl (% by Subgroup, as tracked by the Survey), 2012
Table 84: United Kingdom: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From MandS (% by Subgroup, as tracked by the Survey), 2012
Table 85: United Kingdom: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup, as tracked by the Survey), 2012
Table 86: United Kingdom: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2012
Table 87: United Kingdom: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2012
Table 88: United Kingdom: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Waitrose (% by Subgroup, as tracked by the Survey), 2012
Table 89: United Kingdom: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: United Kingdom Chilled and Deli Foods Value Share (%), by Age Groups, 2012
Figure 3: United Kingdom Chilled and Deli Foods Value Share (%), by Gender, 2012
Figure 4: United Kingdom Chilled and Deli Foods Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United Kingdom Chilled and Deli Foods Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United Kingdom Chilled and Deli Foods Value Share (%) by Wealth Groups, 2012
Figure 7: United Kingdom Chilled and Deli Foods Value Share (%) by Busy Lives Groups, 2012
Table 10: United Kingdom Cured Meats Consumer Group Share (% market value), 2012
Figure 8: United Kingdom Cured Meats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United Kingdom Cured Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United Kingdom Fermented Meats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United Kingdom Fermented Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United Kingdom Pates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United Kingdom Pates Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United Kingdom Pies and Savory Appetisers Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: United Kingdom Pies and Savory Appetisers Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: United Kingdom Pre-packed Sandwiches Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: United Kingdom Pre-packed Sandwiches Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: United Kingdom Prepared Salads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 19: United Kingdom Prepared Salads Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 20: United Kingdom Savory Baked Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 21: United Kingdom Savory Baked Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 22: United Kingdom Chilled and Deli Foods Market Share (US$ ), by Category, 2012
Figure 23: United Kingdom Chilled and Deli Foods Expenditure Per Capita (US$), by Category, 2012
Figure 24: United Kingdom Chilled and Deli Foods Expenditure Per Household (US$), by Category
Figure 25: United Kingdom Chilled and Deli Foods Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Figure 26: United Kingdom Cured Meats Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 27: United Kingdom Fermented Meats Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 28: United Kingdom Pates Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 29: United Kingdom Pies and Savory Appetisers Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 30: United Kingdom Pre-packed Sandwiches Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 31: United Kingdom Prepared Salads Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 32: United Kingdom Savory Baked Goods Survey-tracked Retailer Shares by Volume (Kg m), 2012

Companies Mentioned

Asda, Co-Op/Somerfield, Iceland, Lidl, MandS, Morrisons ,Sainsbury's ,Tesco.

Read the full report:
The UK Chilled and Deli Foods Market: What Consumers Eat and Why?
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