The UK Ice Cream Market: What Consumers Eat and Why?

LONDON, Jan. 21, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The UK Ice Cream Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Ice Cream market in UK from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Ice Cream market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Ice Cream market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Ice Cream is not considered an essential item and therefore consumption patterns have been comparatively affected. The Ice Cream market in the UK is unlikely to record any major change in the volumes market in the future, as consumption patterns are mostly confined to the light user category.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Artisanal Ice Cream, Impulse Ice Cream, and Take-home Ice Cream.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

The proportion of Artisanal Ice Cream consumers in the UK is less than 20% across all age ranges. The Ice Cream market is a heavily branded market and production of local Ice Cream is very limited, and therefore unavailable to the majority of the population.

The population of the UK is fairly evenly split between Males and Females; however, Females consume more Impulse Ice Cream than Males. Marketers should consider gender, differentiating their campaigns in order to attract more Male consumers and increase consumption among Females.

The largest proportion of the UK population belongs to the Better Off Wealth group, which contributes the largest value to the overall Ice Cream market in the UK. However, when population size is accounted for, the Middle Income Group stands out as having above average consumption in all but the Artisanal Ice Cream category, with the Hard Pressed group contributing the least. In order to engage other wealth groups, marketers should consider differentiating their products.

Key Highlights

Private Label products account for between a fifth and a quarter of the Take-home and Impulse Ice Cream categories in the UK; Artisanal Ice Cream is produced by small, local business so is excluded from Private Label and Branded products by definition. The majority of the market is dominated by large national brands so there is little room for further Private Label growth.

There are four main retailers with over 82.2% volume share of retail distribution in the Ice Cream market in the UK. The remainder of the network is fragmented; however, this leaves producers with little bargaining power for this section of the market.

Ice Cream is seen as an Indulgent treat in the UK market. Over 50% of consumers state this as an influence over their Ice Cream consumption and this translates into a significant proportion of the actual value of this market being directly influenced as well. Marketers need to target this trend in order to ensure success.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Ice Cream Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Artisanal Ice Cream
3.2.2 Impulse Ice Cream
3.2.3 Take-home Ice Cream
3.3 Behavioral Trends and Market Value
3.3.1 Artisanal Ice Cream
3.3.2 Impulse Ice Cream
3.3.3 Take-home Ice Cream
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Artisanal Ice Cream
4.1.2 Impulse Ice Cream
4.1.3 Take-home Ice Cream
4.2 Consumer Profiles by Product Category
4.2.1 Artisanal Ice Cream
4.2.2 Impulse Ice Cream
4.2.3 Take-home Ice Cream
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Ice Cream Brand Choice and Private Label Consumer Penetration
5.2.1 Impulse Ice Cream
5.2.2 Take-home Ice Cream
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Ice Cream
6.1.2 Artisanal Ice Cream
6.1.3 Impulse Ice Cream
6.1.4 Take-home Ice Cream
7 Consumption Impact: Market Valuation
7.1 Ice Cream Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Ice Cream Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Ice Cream Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Ice Cream
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Impulse Ice Cream
8.2.2 Retail Share by Volume - Take-home Ice Cream
8.3 Profiles of End-Consumers of Ice Cream, by Retailer Used
8.3.1 Asda
8.3.2 Iceland
8.3.3 Morrisons
8.3.4 Sainsbury's
8.3.5 Tesco
8.3.6 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Ice Cream Market
Table 2: Foreign Exchange Rate - GBP vs. USD
Table 3: United Kingdom Survey Respondent profile (weighted), 2012
Table 4: United Kingdom Ice Cream Value Share (%), by Age Groups, 2012
Table 5: United Kingdom Ice Cream Value Share (%), by Gender, 2012
Table 6: United Kingdom Ice Cream Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: United Kingdom Ice Cream Value Share (%) by Education Level Achieved Groups, 2012
Table 8: United Kingdom Ice Cream Value Share (%) by Wealth Groups, 2012
Table 9: United Kingdom Ice Cream Value Share (%) by Busy Lives Groups, 2012
Table 10: United Kingdom Artisanal Ice Cream Consumer Group Share (% market value), 2012
Table 11: United Kingdom Impulse Ice Cream Consumer Group Share (% market value), 2012
Table 12: United Kingdom Take-home Ice Cream Consumer Group Share (% market value), 2012
Table 13: United Kingdom Total Artisanal Ice Cream Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: United Kingdom Total Impulse Ice Cream Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: United Kingdom Total Take-home Ice Cream Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: United Kingdom Artisanal Ice Cream Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 17: United Kingdom Artisanal Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 18: United Kingdom Impulse Ice Cream Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 19: United Kingdom Impulse Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 20: United Kingdom Take-home Ice Cream Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: United Kingdom Take-home Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: United Kingdom Artisanal Ice Cream Consumer Profiles (% consumers by sub-group), 2012
Table 23: United Kingdom Impulse Ice Cream Consumer Profiles (% consumers by sub-group), 2012
Table 24: United Kingdom Take-home Ice Cream Consumer Profiles (% consumers by sub-group), 2012
Table 25: United Kingdom Ice Cream Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 26: United Kingdom Impulse Ice Cream Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 27: United Kingdom Take-home Ice Cream Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 28: United Kingdom, Overall Ice Cream: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 29: United Kingdom, Artisanal Ice Cream: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 30: United Kingdom, Impulse Ice Cream: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 31: United Kingdom, Take-home Ice Cream: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 32: United Kingdom Ice Cream Market Value (Pound Sterling million), by Category, 2012
Table 33: United Kingdom Ice Cream Market Value (US$ million), by Category, 2012
Table 34: United Kingdom Ice Cream Market Volume (Kg m), by Category, 2012
Table 35: United Kingdom Ice Cream Market (US$ million), by Category, 2012
Table 36: United Kingdom Ice Cream Expenditure Per Capita (Pound Sterling), by Category, 2012
Table 37: United Kingdom Ice Cream Expenditure Per Capita (US$), by Category, 2012
Table 38: United Kingdom Ice Cream Expenditure Per Household (Pound Sterling), by Category
Table 39: United Kingdom Ice Cream Expenditure Per Household (US$), by Category
Table 40: United Kingdom Ice Cream Market Volume (Kg), by Category, 2012
Table 41: United Kingdom Ice Cream Consumption Per Capita (Kg/ Population), by Category, 2012
Table 42: United Kingdom Ice Cream Consumption Per Household (Kg/ Households), by Category, 2012
Table 43: United Kingdom Ice Cream Survey-tracked Retailer Shares by Volume (% of Kg), 2012
Table 44: United Kingdom Impulse Ice Cream Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 45: United Kingdom Take-home Ice Cream Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 46: United Kingdom: Profile of Ice Cream Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2012
Table 47: United Kingdom: Profile of Ice Cream Consumers Whose Goods Mainly Come From Iceland (% by Subgroup, as tracked by the Survey), 2012
Table 48: United Kingdom: Profile of Ice Cream Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup, as tracked by the Survey), 2012
Table 49: United Kingdom: Profile of Ice Cream Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2012
Table 50: United Kingdom: Profile of Ice Cream Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2012
Table 51: United Kingdom: Profile of Ice Cream Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: United Kingdom Ice Cream Value Share (%), by Age Groups, 2012
Figure 3: United Kingdom Ice Cream Value Share (%), by Gender, 2012
Figure 4: United Kingdom Ice Cream Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United Kingdom Ice Cream Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United Kingdom Ice Cream Value Share (%) by Wealth Groups, 2012
Figure 7: United Kingdom Ice Cream Value Share (%) by Busy Lives Groups, 2012
Figure 8: United Kingdom Artisanal Ice Cream Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United Kingdom Artisanal Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United Kingdom Impulse Ice Cream Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United Kingdom Impulse Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United Kingdom Take-home Ice Cream Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United Kingdom Take-home Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United Kingdom Ice Cream Market (US$ million), by Category, 2012
Figure 15: United Kingdom Ice Cream Expenditure Per Capita (US$), by Category, 2012
Figure 16: United Kingdom Ice Cream Expenditure Per Household (US$), by Category
Figure 17: United Kingdom Ice Cream Survey-tracked Retailer Shares by Volume (% of Kg), 2012
Figure 18: United Kingdom Impulse Ice Cream Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 19: United Kingdom Take-home Ice Cream Survey-tracked Retailer Shares by Volume (Kg), 2012

Companies Mentioned

Asda, Iceland, Morrisons, Sainsbury's, Tesco.

Read the full report:
The UK Ice Cream Market: What Consumers Eat and Why?
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