The UK Pasta and Noodles Market: What Consumers Eat and Why?

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Feb 11, 2014, 09:01 ET

LONDON, Feb. 11, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The UK Pasta and Noodles Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Pasta &Noodles market in UK from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Pasta & Noodles market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Pasta & Noodles market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the organized retail market has been characterized by an increase in the amount of discounted and own-brand products. The weak UK economy has forced consumers to evaluate and possibly alter their consumption patterns of many products, including Pasta & Noodles. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried Noodles, and Dried Pasta.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

Consumption frequency analysis reveals that Chilled Noodles are consumed by between 20% and 30% of UK consumers, depending on their age group. Consumption is highest among Early Young Adults, which suggests they value the short cooking time Chilled Noodles require.

While consumption of Chilled Pasta is similar among most age groups, it declines substantially among Older Consumers, where 56% of the age group are Non-users. The Older Consumers age group is one of the most valuable in the UK, therefore the market's value could be greatly increased by targeting this age group.

Women are slightly more valuable in the UK Pasta & Noodles market than men, with a 53% market share despite accounting for 51% of the population.

Key Highlights

Brand analysis reveals that the presence of private labels is quite high in the UK Pasta & Noodles market. Over three quarters of the volume of Ambient Pasta, Dried Pasta, and Chilled Noodles distributed is private label. Private label penetration is relatively low in Ambient Noodles and Dried Noodles, at approximately 30%, highlighting markets retailers may target to grow their market share.

Distribution of Pasta & Noodles in the UK is highly concentrated as the top four retailers account for almost 90% of the market by volume. Among them the top retailer has near a 40% share of the market in volume terms.

A significant "attitude-behavior" gap exists between the share of consumers citing that a trend affects their consumption and the actual share of the market value these trends influence. This is because consumers don't always act on these trends – the result is that overall trend influence is limited, but has the potential to grow.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Pasta and Noodles Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups

3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Ambient Noodles
3.2.2 Ambient Pasta
3.2.3 Chilled Noodles
3.2.4 Chilled Pasta
3.2.5 Dried Noodles
3.2.6 Dried Pasta
3.3 Behavioral Trends and Market Value
3.3.1 Ambient Noodles
3.3.2 Ambient Pasta
3.3.3 Chilled Noodles
3.3.4 Chilled Pasta
3.3.5 Dried Noodles
3.3.6 Dried Pasta
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Ambient Noodles
4.1.2 Ambient Pasta
4.1.3 Chilled Noodles
4.1.4 Chilled Pasta
4.1.5 Dried Noodles
4.1.6 Dried Pasta
4.2 Consumer Profiles by Product Category
4.2.1 Ambient Noodles
4.2.2 Ambient Pasta

4.2.3 Chilled Noodles
4.2.4 Chilled Pasta
4.2.5 Dried Noodles
4.2.6 Dried Pasta
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Pasta and Noodles Brand Choice and Private Label Consumer Penetration
5.2.1 Ambient Noodles
5.2.2 Ambient Pasta
5.2.3 Chilled Noodles
5.2.4 Chilled Pasta
5.2.5 Dried Noodles
5.2.6 Dried Pasta
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Pasta and Noodles
6.1.2 Ambient Noodles
6.1.3 Ambient Pasta
6.1.4 Chilled Noodles
6.1.5 Chilled Pasta
6.1.6 Dried Noodles
6.1.7 Dried Pasta
7 Consumption Impact: Market Valuation
7.1 Pasta and Noodles Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Pasta and Noodles Value Analysis by Category

7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Pasta and Noodles Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice, Switching and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Pasta and Noodles
8.2 Retailer Volume Share by Category

8.2.1 Retail Share by Volume - Ambient Noodles
8.2.2 Retail Share by Volume - Ambient Pasta
8.2.3 Retail Share by Volume - Chilled Noodles
8.2.4 Retail Share by Volume - Chilled Pasta
8.2.5 Retail Share by Volume - Dried Noodles
8.2.6 Retail Share by Volume - Dried Pasta
8.3 Profiles of End-Consumers of Pasta and Noodles, by Retailer Used
8.3.1 Aldi
8.3.2 Asda
8.3.3 Co-Op/Somerfield
8.3.4 MandS
8.3.5 Morrisons
8.3.6 Sainsbury's
8.3.7 Tesco
8.3.8 Waitrose
8.3.9 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Pasta and Noodles Market
Table 2: Foreign Exchange Rate - GBP vs. USD
Table 3: United Kingdom Survey Respondent profile (weighted), 2012
Table 4: United Kingdom Pasta and Noodles Value Share (%), by Age Groups, 2012
Table 5: United Kingdom Pasta and Noodles Value Share (%), by Gender, 2012
Table 6: United Kingdom Pasta and Noodles Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: United Kingdom Pasta and Noodles Value Share (%) by Education Level Achieved Groups, 2012
Table 8: United Kingdom Pasta and Noodles Value Share (%) by Wealth Groups, 2012
Table 9: United Kingdom Pasta and Noodles Value Share (%) by Busy Lives Groups, 2012
Table 10: United Kingdom Ambient Noodles Consumer Group Share (% market value), 2012
Table 11: United Kingdom Ambient Pasta Consumer Group Share (% market value), 2012
Table 12: United Kingdom Chilled Noodles Consumer Group Share (% market value), 2012
Table 13: United Kingdom Chilled Pasta Consumer Group Share (% market value), 2012
Table 14: United Kingdom Dried Noodles Consumer Group Share (% market value), 2012
Table 15: United Kingdom Dried Pasta Consumer Group Share (% market value), 2012
Table 16: United Kingdom Total Ambient Noodles Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 17: United Kingdom Total Ambient Pasta Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: United Kingdom Total Chilled Noodles Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: United Kingdom Total Chilled Pasta Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012

Table 20: United Kingdom Total Dried Noodles Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 21: United Kingdom Total Dried Pasta Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 22: United Kingdom Ambient Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 23: United Kingdom Ambient Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 24: United Kingdom Ambient Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 25: United Kingdom Ambient Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 26: United Kingdom Chilled Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 27: United Kingdom Chilled Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 28: United Kingdom Chilled Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 29: United Kingdom Chilled Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 30: United Kingdom Dried Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 31: United Kingdom Dried Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 32: United Kingdom Dried Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 33: United Kingdom Dried Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 34: United Kingdom Ambient Noodles Consumer Profiles (% consumers by sub-group), 2012
Table 35: United Kingdom Ambient Pasta Consumer Profiles (% consumers by sub-group), 2012
Table 36: United Kingdom Chilled Noodles Consumer Profiles (% consumers by sub-group), 2012
Table 37: United Kingdom Chilled Pasta Consumer Profiles (% consumers by sub-group), 2012
Table 38: United Kingdom Dried Noodles Consumer Profiles (% consumers by sub-group), 2012
Table 39: United Kingdom Dried Pasta Consumer Profiles (% consumers by sub-group), 2012
Table 40: United Kingdom Pasta and Noodles Private Label Consumer Penetration (% Consumers Using), by Category, 2012

Table 41: United Kingdom Ambient Noodles Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 42: United Kingdom Ambient Pasta Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 43: United Kingdom Chilled Noodles Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 44: United Kingdom Chilled Pasta Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 45: United Kingdom Dried Noodles Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 46: United Kingdom Dried Pasta Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 47: United Kingdom, Overall Pasta and Noodles: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 48: United Kingdom, Ambient Noodles: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 49: United Kingdom, Ambient Pasta: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 50: United Kingdom, Chilled Noodles: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 51: United Kingdom, Chilled Pasta: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 52: United Kingdom, Dried Noodles: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 53: United Kingdom, Dried Pasta: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 54: United Kingdom Pasta and Noodles Market Value (Pound Sterling million), by Category, 2012
Table 55: United Kingdom Pasta and Noodles Market Value (US$ million), by Category, 2012
Table 56: United Kingdom Pasta and Noodles Market Volume (Kg m), by Category, 2012
Table 57: United Kingdom Pasta and Noodles Market Value (US$), by Category, 2012
Table 58: United Kingdom Pasta and Noodles Expenditure Per Capita (Pound Sterling), by Category, 2012
Table 59: United Kingdom Pasta and Noodles Expenditure Per Capita (US$), by Category, 2012
Table 60: United Kingdom Pasta and Noodles Expenditure Per Household (Pound Sterling), by Category
Table 61: United Kingdom Pasta and Noodles Expenditure Per Household (US$), by Category
Table 62: United Kingdom Pasta and Noodles Market Volume (Kg), by Category, 2012
Table 63: United Kingdom Pasta and Noodles Consumption Per Capita (Kg/ Population), by Category, 2012

Table 64: United Kingdom Pasta and Noodles Consumption Per Household (Kg/ Households), by Category, 2012
Table 65: United Kingdom Pasta and Noodles Survey-tracked Retailer Shares by Volume (% of Kg), 2012
Table 66: United Kingdom Ambient Noodles Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 67: United Kingdom Ambient Pasta Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 68: United Kingdom Chilled Noodles Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 69: United Kingdom Chilled Pasta Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 70: United Kingdom Dried Noodles Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 71: United Kingdom Dried Pasta Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 72: United Kingdom: Profile of Pasta and Noodles Consumers Whose Goods Mainly Come From Aldi (% by Subgroup, as tracked by the Survey), 2012
Table 73: United Kingdom: Profile of Pasta and Noodles Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2012
Table 74: United Kingdom: Profile of Pasta and Noodles Consumers Whose Goods Mainly Come From Co-Op/Somerfield (% by Subgroup, as tracked by the Survey), 2012
Table 75: United Kingdom: Profile of Pasta and Noodles Consumers Whose Goods Mainly Come From MandS (% by Subgroup, as tracked by the Survey), 2012
Table 76: United Kingdom: Profile of Pasta and Noodles Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup, as tracked by the Survey), 2012
Table 77: United Kingdom: Profile of Pasta and Noodles Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2012
Table 78: United Kingdom: Profile of Pasta and Noodles Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2012
Table 79: United Kingdom: Profile of Pasta and Noodles Consumers Whose Goods Mainly Come From Waitrose (% by Subgroup, as tracked by the Survey), 2012
Table 80: United Kingdom: Profile of Pasta and Noodles Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: United Kingdom Pasta and Noodles Value Share (%), by Age Groups, 2012
Figure 3: United Kingdom Pasta and Noodles Value Share (%), by Gender, 2012
Figure 4: United Kingdom Pasta and Noodles Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United Kingdom Pasta and Noodles Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United Kingdom Pasta and Noodles Value Share (%) by Wealth Groups, 2012
Figure 7: United Kingdom Pasta and Noodles Value Share (%) by Busy Lives Groups, 2012
Figure 8: United Kingdom Ambient Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United Kingdom Ambient Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United Kingdom Ambient Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United Kingdom Ambient Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United Kingdom Chilled Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United Kingdom Chilled Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United Kingdom Chilled Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: United Kingdom Chilled Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: United Kingdom Dried Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: United Kingdom Dried Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: United Kingdom Dried Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 19: United Kingdom Dried Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 20: United Kingdom Pasta and Noodles Market Share (US$), by Category, 2012
Figure 21: United Kingdom Pasta and Noodles Expenditure Per Capita (US$), by Category, 2012
Figure 22: United Kingdom Pasta and Noodles Expenditure Per Household (US$), by Category
Figure 23: United Kingdom Pasta and Noodles Survey-tracked Retailer Shares by Volume (% of Kg), 2012
Figure 24: United Kingdom Ambient Noodles Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 25: United Kingdom Ambient Pasta Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 26: United Kingdom Chilled Noodles Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 27: United Kingdom Chilled Pasta Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 28: United Kingdom Dried Noodles Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 29: United Kingdom Dried Pasta Survey-tracked Retailer Shares by Volume (Kg), 2012