The UK Prepared Meals Market: What Consumers Eat and Why?

LONDON, Jan. 30, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The UK Prepared Meals Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Prepared Meals market in UK from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Prepared Meals market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Prepared Meals market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
The weak state of the UK economy has led consumers to review their consumption of most CPG products, particularly for non-essential food products such as Prepared Meals. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. However, as consumer confidence increases proportionally to economic recovery, which appears to be in its nascent stages, consumer trends will be directly affected. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Meal Kits, Pizza, and Ready Meals.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

More males consume Ready Meals than females and they tend to do so more often. While 35% of males record Heavy or Medium frequency consumption, the same is true for only 24% of females. Marketers should keep this gender gap in mind when designing products or campaigns for the Ready Meals market.

The Prepared Meals market in the UK is dominated by Ready Meals, which constitutes 79% of the overall market by value. Meal Kits is the least valuable category, with a market share of 2%.

Heavy frequency consumption of Pizza peaks among Tweens & Early Teens, after which consumption declines as consumers get older. However, the number of Light frequency users increases with age, showing that consumers aren't dropping out of the market entirely as they get older, just eating Pizza less often. Marketers able to reverse this decline should see considerable returns on investment.

Key Highlights

While Older Consumers are the most valuable age group in the Prepared Meals market in the UK with a 24% value share, this is achieved through sheer weight of numbers as they account for 29% of the population. While marketers may wish to target the largest consumer group in the country, they should beware their below average consumption.

Pizza is consumed disproportionately by Urban dwellers. They have a 72% value share of the category, despite accounting for 69% of the population. Marketers of Pizza therefore need to be aware of the specific trends particularly affecting Urban consumers.

Branded products dominate the Meal Kits category, accounting for 88% of the volume of products distributed, whereas private label products have healthy penetration of 35% in Pizzas and 55% in Ready Meals. The Ready Meals market is particularly fragmented, indicating that this is where private label penetration may grow the most.

The top two retailers in the UK dominate Prepared Meals with a 51.3% volume share of the market. This makes strong relationships with these two retailers essential for any new entrants to the market.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Prepared Meals Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Meal Kits
3.2.2 Pizza
3.2.3 Ready Meals
3.3 Behavioral Trends and Market Value
3.3.1 Meal Kits
3.3.2 Pizza
3.3.3 Ready Meals
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Meal Kits
4.1.2 Pizza
4.1.3 Ready Meals
4.2 Consumer Profiles by Product Category
4.2.1 Meal Kits
4.2.2 Pizza
4.2.3 Ready Meals
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Prepared Meals Brand Choice and Private Label Consumer Penetration
5.2.1 Meal Kits
5.2.2 Pizza
5.2.3 Ready Meals
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Prepared Meals
6.1.2 Meal Kits
6.1.3 Pizza
6.1.4 Ready Meals
7 Consumption Impact: Market Valuation
7.1 Prepared Meals Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Prepared Meals Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Prepared Meals Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Prepared Meals
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Meal Kits
8.2.2 Retail Share by Volume - Pizza
8.2.3 Retail Share by Volume - Ready Meals
8.3 Profiles of End-Consumers of Prepared Meals, by Retailer Used
8.3.1 Asda
8.3.2 Co-Op/Somerfield
8.3.3 Iceland
8.3.4 Lidl
8.3.5 MandS
8.3.6 Morrisons
8.3.7 Sainsbury's
8.3.8 Tesco
8.3.9 Waitrose
8.3.10 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Prepared Meals Market
Table 2: Foreign Exchange Rate - GBP vs. USD
Table 3: United Kingdom Survey Respondent profile (weighted), 2012
Table 4: United Kingdom Prepared Meals Value Share (%), by Age Groups, 2012
Table 5: United Kingdom Prepared Meals Value Share (%), by Gender, 2012
Table 6: United Kingdom Prepared Meals Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: United Kingdom Prepared Meals Value Share (%) by Education Level Achieved Groups, 2012
Table 8: United Kingdom Prepared Meals Value Share (%) by Wealth Groups, 2012
Table 9: United Kingdom Prepared Meals Value Share (%) by Busy Lives Groups, 2012
Table 10: United Kingdom Meal Kits Consumer Group Share (% market value), 2012
Table 11: United Kingdom Pizza Consumer Group Share (% market value), 2012
Table 12: United Kingdom Ready Meals Consumer Group Share (% market value), 2012
Table 13: United Kingdom Total Meal Kits Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: United Kingdom Total Pizza Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: United Kingdom Total Ready Meals Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: United Kingdom Meal Kits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 17: United Kingdom Meal Kits Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 18: United Kingdom Pizza Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 19: United Kingdom Pizza Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 20: United Kingdom Ready Meals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: United Kingdom Ready Meals Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: United Kingdom Meal Kits Consumer Profiles (% consumers by sub-group), 2012
Table 23: United Kingdom Pizza Consumer Profiles (% consumers by sub-group), 2012
Table 24: United Kingdom Ready Meals Consumer Profiles (% consumers by sub-group), 2012
Table 25: United Kingdom Prepared Meals Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 26: United Kingdom Meal Kits Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 27: United Kingdom Pizza Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 28: United Kingdom Ready Meals Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 29: United Kingdom, Overall Prepared Meals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 30: United Kingdom, Meal Kits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 31: United Kingdom, Pizza: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 32: United Kingdom, Ready Meals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 33: United Kingdom Prepared Meals Market Value (Pound Sterling million), by Category, 2012
Table 34: United Kingdom Prepared Meals Market Value (US$ million), by Category, 2012
Table 35: United Kingdom Prepared Meals Market Volume (Kg m), by Category, 2012
Table 36: United Kingdom Prepared Meals Market Value (US$), by Category, 2012
Table 37: United Kingdom Prepared Meals Expenditure Per Capita (Pound Sterling), by Category, 2012
Table 38: United Kingdom Prepared Meals Expenditure Per Capita (US$), by Category, 2012
Table 39: United Kingdom Prepared Meals Expenditure Per Household (Pound Sterling), by Category
Table 40: United Kingdom Prepared Meals Expenditure Per Household (US$), by Category
Table 41: United Kingdom Prepared Meals Market Volume (Kg), by Category, 2012
Table 42: United Kingdom Prepared Meals Consumption Per Capita (Kg/ Population), by Category, 2012
Table 43: United Kingdom Prepared Meals Consumption Per Household (Kg/ Households), by Category, 2012
Table 44: United Kingdom Prepared Meals Survey-tracked Retailer Shares by Volume (% of Kg), 2012
Table 45: United Kingdom Meal Kits Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 46: United Kingdom Pizza Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 47: United Kingdom Ready Meals Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 48: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2012
Table 49: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Co-Op/Somerfield (% by Subgroup, as tracked by the Survey), 2012
Table 50: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Iceland (% by Subgroup, as tracked by the Survey), 2012
Table 51: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Lidl (% by Subgroup, as tracked by the Survey), 2012
Table 52: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From MandS (% by Subgroup, as tracked by the Survey), 2012
Table 53: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup, as tracked by the Survey), 2012
Table 54: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2012
Table 55: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2012
Table 56: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Waitrose (% by Subgroup, as tracked by the Survey), 2012
Table 57: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: United Kingdom Prepared Meals Value Share (%), by Age Groups, 2012
Figure 3: United Kingdom Prepared Meals Value Share (%), by Gender, 2012
Figure 4: United Kingdom Prepared Meals Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United Kingdom Prepared Meals Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United Kingdom Prepared Meals Value Share (%) by Wealth Groups, 2012
Figure 7: United Kingdom Prepared Meals Value Share (%) by Busy Lives Groups, 2012
Figure 8: United Kingdom Meal Kits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United Kingdom Meal Kits Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United Kingdom Pizza Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United Kingdom Pizza Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United Kingdom Ready Meals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United Kingdom Ready Meals Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United Kingdom Prepared Meals Market Share (US$), by Category, 2012
Figure 15: United Kingdom Prepared Meals Expenditure Per Capita (US$), by Category, 2012
Figure 16: United Kingdom Prepared Meals Expenditure Per Household (US$), by Category
Figure 17: United Kingdom Prepared Meals Survey-tracked Retailer Shares by Volume (% of Kg), 2012
Figure 18: United Kingdom Meal Kits Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 19: United Kingdom Pizza Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 20: United Kingdom Ready Meals Survey-tracked Retailer Shares by Volume (Kg), 2012

Companies Mentioned

MandS, Waitrose, Tesco, Asda, Iceland ,Co-Op/Somerfield ,Sainsbury's.


Read the full report:
The UK Prepared Meals Market: What Consumers Eat and Why?
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