The UK Syrups and Spreads Market: What Consumers Eat and Why?

LONDON, Feb. 11, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The UK Syrups and Spreads Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Syrups & Spreads market in UK from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Syrups & Spreads market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Syrups & Spreads market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Jams, Jellies & Preserves, Molasses, Savory Spreads, Sweet Spreads, and Syrups are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Jams, Jellies & Preserves, Molasses, Savory Spreads, Sweet Spreads, and Syrups.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

Urban Dwellers consume Molasses at a disproportionate rate when compared with their share of the population. Molasses is a very small market in the UK, which is served by either Private Label or smaller producers. With this not being generally available as a product from a large National or Multinational company it is not easily available, especially in smaller, rural stores.

The Better Off group in the UK represents the largest share of the Syrups & Spreads market, with 44%. This is slightly higher than this group's population, at 43%. This must be considered when marketers are positioning their product; price differentiation may help to increase this market while keeping those consumers with lower incomes.

Private Label products have a significant share of all Syrups & Spreads categories in the UK. In all markets, except Syrups, there is a single brand with a large share and the remainder is fragmented into much smaller brand shares. These smaller shares are vulnerable to Private Label growth so their marketers need to add value to their product and target according to specific trends and influences in order to just maintain their share.

Key Highlights

The largest value share of the Syrups & Spreads market in the UK is Savory Spreads with 45%, which also equates to a 39% volume share. This indicates that Savory Spreads are the most popular form of Syrups & Spreads in the UK.

A significant "attitude-behavior" gap exists between the share of consumers citing that a trend affects their consumption and the actual share of the market value these trends influence. This is because consumers don't always act on these trends – the result is that overall trend influence is limited, but has the potential to grow.

Although the UK market is fragmented in terms of number of retailers operating in the country, the top three retailers account for almost three-quarters of the syrups & spreads market by volume. This indicates medium-to-high bargaining power for these retailers with the product manufacturers. Distribution strategies and supply chain decisions need to be centered on these key insights as the market remains fragmented.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Syrups and Spreads Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Jams, Jellies and Preserves
3.2.2 Molasses
3.2.3 Savory Spreads
3.2.4 Sweet Spreads
3.2.5 Syrups
3.3 Behavioral Trends and Market Value
3.3.1 Jams, Jellies and Preserves
3.3.2 Molasses

3.3.3 Savory Spreads
3.3.4 Sweet Spreads
3.3.5 Syrups
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Jams, Jellies and Preserves
4.1.2 Molasses
4.1.3 Savory Spreads
4.1.4 Sweet Spreads
4.1.5 Syrups
4.2 Consumer Profiles by Product Category
4.2.1 Jams, Jellies and Preserves
4.2.2 Molasses
4.2.3 Savory Spreads
4.2.4 Sweet Spreads
4.2.5 Syrups
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Syrups and Spreads Brand Choice and Private Label Consumer Penetration
5.2.1 Jams, Jellies and Preserves
5.2.2 Molasses
5.2.3 Savory Spreads
5.2.4 Sweet Spreads
5.2.5 Syrups
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices

6.1.1 Overall Syrups and Spreads
6.1.2 Jams, Jellies and Preserves
6.1.3 Molasses
6.1.4 Savory Spreads
6.1.5 Sweet Spreads
6.1.6 Syrups
7 Consumption Impact: Market Valuation
7.1 Syrups and Spreads Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Syrups and Spreads Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Syrups and Spreads Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Syrups and Spreads
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Jams, Jellies and Preserves
8.2.2 Retail Share by Volume - Molasses

8.2.3 Retail Share by Volume - Savory Spreads
8.2.4 Retail Share by Volume - Sweet Spreads
8.2.5 Retail Share by Volume - Syrups
8.3 Profiles of End-Consumers of Syrups and Spreads, by Retailer Used
8.3.1 Asda
8.3.2 Morrisons
8.3.3 Sainsbury's
8.3.4 Tesco
8.3.5 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Syrups and Spreads Market
Table 2: Foreign Exchange Rate - GBP vs. USD
Table 3: United Kingdom Survey Respondent profile (weighted), 2012
Table 4: United Kingdom Syrups and Spreads Value Share (%), by Age Groups, 2012
Table 5: United Kingdom Syrups and Spreads Value Share (%), by Gender, 2012
Table 6: United Kingdom Syrups and Spreads Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: United Kingdom Syrups and Spreads Value Share (%) by Education Level Achieved Groups, 2012
Table 8: United Kingdom Syrups and Spreads Value Share (%) by Wealth Groups, 2012
Table 9: United Kingdom Syrups and Spreads Value Share (%) by Busy Lives Groups, 2012
Table 10: United Kingdom Jams, Jellies and Preserves Consumer Group Share (% market value), 2012
Table 11: United Kingdom Molasses Consumer Group Share (% market value), 2012
Table 12: United Kingdom Savory Spreads Consumer Group Share (% market value), 2012
Table 13: United Kingdom Sweet Spreads Consumer Group Share (% market value), 2012
Table 14: United Kingdom Syrups Consumer Group Share (% market value), 2012
Table 15: United Kingdom Total Jams, Jellies and Preserves Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: United Kingdom Total Molasses Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 17: United Kingdom Total Savory Spreads Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012

Table 18: United Kingdom Total Sweet Spreads Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: United Kingdom Total Syrups Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 20: United Kingdom Jams, Jellies and Preserves Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: United Kingdom Jams, Jellies and Preserves Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: United Kingdom Molasses Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 23: United Kingdom Molasses Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 24: United Kingdom Savory Spreads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 25: United Kingdom Savory Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 26: United Kingdom Sweet Spreads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 27: United Kingdom Sweet Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 28: United Kingdom Syrups Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 29: United Kingdom Syrups Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 30: United Kingdom Jams, Jellies and Preserves Consumer Profiles (% consumers by sub-group), 2012
Table 31: United Kingdom Molasses Consumer Profiles (% consumers by sub-group), 2012
Table 32: United Kingdom Savory Spreads Consumer Profiles (% consumers by sub-group), 2012
Table 33: United Kingdom Sweet Spreads Consumer Profiles (% consumers by sub-group), 2012
Table 34: United Kingdom Syrups Consumer Profiles (% consumers by sub-group), 2012
Table 35: United Kingdom Syrups and Spreads Private Label Consumer Penetration (% Consumers Using), by Category, 2012

Table 36: United Kingdom Jams, Jellies and Preserves Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 37: United Kingdom Molasses Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 38: United Kingdom Savory Spreads Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 39: United Kingdom Sweet Spreads Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 40: United Kingdom Syrups Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 41: United Kingdom, Overall Syrups and Spreads: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 42: United Kingdom, Jams, Jellies and Preserves: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 43: United Kingdom, Molasses: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 44: United Kingdom, Savory Spreads: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 45: United Kingdom, Sweet Spreads: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 46: United Kingdom, Syrups: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 47: United Kingdom Syrups and Spreads Market Value (Pound Sterling), by Category, 2012
Table 48: United Kingdom Syrups andSpreads Market Value (US$), by Category, 2012
Table 49: United Kingdom Syrups and Spreads Market Volume (Kg), by Category, 2012
Table 50: United Kingdom Syrups and Spreads Market Value (US$), by Category, 2012
Table 51: United Kingdom Syrups and Spreads Expenditure Per Capita (Pound Sterling), by Category, 2012

Table 52: United Kingdom Syrups and Spreads Expenditure Per Capita (US$), by Category, 2012
Table 53: United Kingdom Syrups and Spreads Expenditure Per Household (Pound Sterling), by Category
Table 54: United Kingdom Syrups and Spreads Expenditure Per Household (US$), by Category
Table 55: United Kingdom Syrups and Spreads Market Volume Share (Kg), by Category, 2012
Table 56: United Kingdom Syrups and Spreads Consumption Per Capita (Kg/ Population), by Category, 2012
Table 57: United Kingdom Syrups and Spreads Consumption Per Household (Kg/ Households), by Category, 2012
Table 58: United Kingdom Syrups and Spreads Survey-tracked Retailer Shares by Volume (% of Kg), 2012
Table 59: United Kingdom Jams, Jellies and Preserves Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 60: United Kingdom Molasses Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 61: United Kingdom Savory Spreads Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 62: United Kingdom Sweet Spreads Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 63: United Kingdom Syrups Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 64: United Kingdom: Profile of Syrups and Spreads Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2012
Table 65: United Kingdom: Profile of Syrups and Spreads Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup, as tracked by the Survey), 2012
Table 66: United Kingdom: Profile of Syrups and Spreads Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2012
Table 67: United Kingdom: Profile of Syrups and Spreads Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2012
Table 68: United Kingdom: Profile of Syrups and Spreads Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: United Kingdom Syrups and Spreads Value Share (%), by Age Groups, 2012
Figure 3: United Kingdom Syrups and Spreads Value Share (%), by Gender, 2012
Figure 4: United Kingdom Syrups and Spreads Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United Kingdom Syrups and Spreads Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United Kingdom Syrups and Spreads Value Share (%) by Wealth Groups, 2012
Figure 7: United Kingdom Syrups and Spreads Value Share (%) by Busy Lives Groups, 2012
Figure 8: United Kingdom Jams, Jellies and Preserves Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United Kingdom Jams, Jellies and Preserves Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United Kingdom Molasses Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United Kingdom Molasses Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United Kingdom Savory Spreads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United Kingdom Savory Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United Kingdom Sweet Spreads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: United Kingdom Sweet Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: United Kingdom Syrups Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: United Kingdom Syrups Consumption Frequency Analysis (% by Gender by Consumption Group), 2012

Figure 18: United Kingdom Syrups and Spreads Market Value (US$ million), by Category, 2012
Figure 19: United Kingdom Syrups and Spreads Expenditure Per Capita (US$), by Category, 2012
Figure 20: United Kingdom Syrups and Spreads Expenditure Per Household (US$), by Category
Figure 21: United Kingdom Syrups and Spreads Survey-tracked Retailer Shares by Volume (% of Kg), 2012
Figure 22: United Kingdom Jams, Jellies and Preserves Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 23: United Kingdom Molasses Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 24: United Kingdom Savory Spreads Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 25: United Kingdom Sweet Spreads Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 26: United Kingdom Syrups Survey-tracked Retailer Shares by Volume (Kg), 2012

Companies Mentioned

Tesco, Asda, Sainsbury's, Morrisons.


Read the full report:
The UK Syrups and Spreads Market: What Consumers Eat and Why?
http://www.reportbuyer.com/consumer_goods_retail/demographics/uk_syrups_spreads_market_consumers_eat_why.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Consumer_Trends

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