The Underground Whole30® Paleo Diet Program Goes Mainstream This Week With Melissa and Dallas Hartwig's Book, "It Starts With Food"

SALT LAKE CITY, June 13, 2012 /PRNewswire/ -- "It Starts With Food: Discover the Whole30 and Change Your Life in Unexpected Ways," released this week as the top ranked nutrition title on Amazon.com and BarnesandNoble.com.   Authors Melissa and Dallas Hartwig, the popular health and nutrition bloggers famous for their tough love, have helped tens of thousands of people develop a healthier relationship with food through their underground Whole30® program. Now, their program has gone mainstream with the release of their first book, "It Starts with Food," available online or at Barnes & Noble and other bookstores and retailers nationwide.

"It Starts with Food" outlines a clear, balanced, sustainable plan to permanently change the way people eat, and transform their lives in profound and unexpected ways.  "Our recommendations are based around the framework of a paleo diet, but it's not about history…it's about health in today's modern food landscape," explains author, certified sports nutritionist and Whole30 co-founder, Melissa Hartwig.  "Our program achieves amazing results in just 30 days by giving readers a clear and simple plan focused on eating nutrient-dense, unprocessed foods. Our theories are not radical, but in today's fast food, 100-calorie pack, eat-on-the-fly era, our book introduces a new perspective for how people approach each mealtime."

Through their program, thousands of people have reported the seemingly magical elimination of a variety of symptoms related to lifestyle-related conditions like diabetes, obesity, high cholesterol and fatty liver disease; autoimmune diseases like rheumatoid arthritis, Crohn's and celiac disease, and psychological conditions like bipolar disorder, depression, and ADHD.

The Hartwigs detail not just the "how" of their Whole30 program in their new book, but also the all-important "why." "It Starts with Food" reveals how specific foods may have a negative impact on how people look, feel, and live—in ways that many never associate with their diets. They address people's psychological attachments to unhealthy foods, and offer a strategy for banishing unhealthy cravings, habits, and patterns. The capstone of the program is their powerful nutritional reset (the Whole30), designed to support the immune system, heal the gut, and restore a healthy metabolism. The end result is a balanced, sustainable way of eating that promotes a healthier relationship with food, optimal health, and radically improved quality of life.

Co-author Dallas Hartwig, a licensed physical therapist and certified sports nutritionist, agrees, saying, "Food can change your life—and 'It Starts with Food' will show you how."

"It Starts with Food" is written by Dallas and Melissa Hartwig and published by Victory Belt Publishing, Inc. For more information about the Hartwigs and their Whole30 program, visit www.whole9life.com. You can also engage with their vibrant social community via their website, Facebook page or Twitter via @Whole9Life.

Press Contacts:
Michele Farrington  
802.417.2701           
michele@victorybelt.com

SOURCE Victory Belt Publishing, Inc.