The U.S. Launch of e'pack by Environment - Where Desire and Responsibility Become One
LOS ANGELES, April 29 /PRNewswire/ -- e'pack by Environment, the newest collection, will be making its U.S. debut during the weekend of ICFF 2010. On Sunday, May 16 from 6-9pm, Jean-Marie Massaud and Environment CEO, Davide Berruto will host invited guests for a cocktail preview of the collection at Environment's New York Showroom. The collection of will be on display and under-going transformation with the help of graffiti artists throughout the evening.
The farsighted project named e'pack, where the e stands for efficient, environmental, and economical, made its world premiere in Milan during the week of the Salone del Mobile 2010.
The collection of seating, occasionals, planters, and lamps, all flat-pack in design, as well as an exceptionally light modular shelving system requires minimal packaging, storage and reduced energy use in transport. "We must always start with a very simple question: why and for what purpose are we creating new objects and services? Given the stakes and the state of our planet we must create thoughtfully," says Massaud.
Since its origin, this California-based company has anchored its products in a philosophy Massaud shares passionately: sustainability is about alternative solutions that are simultaneously comfortable and functional, responsible and desirable. "I love the Environment attitude: enjoy, share and preserve. Our partnership is about cultural innovation, and a trust in intelligent creativity and worldly sensitivity. Sustainability is an investment in competence, quality and timelessness for a better life surrounding," Massaud continued.
The e'pack collection includes:
- Walter: seating in wood and reclaimed fabrics – incredibly light, resistant and soft with a lived-in and familiar essence, designed by Marc Berthier
- Gatsby: waterproof planters made with natural canvas or organic leather that is supple enough to fold to a desired height
- Edgar: low tables and stools constructed with sturdy organically tanned leathers and reclaimed wood frames
- Grace: a series of ceiling and floor lamps made with recyclable Tyvek, a DuPont material that has a higher strength to weight ratio than paper
- Topanga: a light, modular and highly customizable shelving system made of honey comb cardboard and recycled paper
About Environment:
Environment is a furniture brand built on a basic principle: Nature Is The Best Designer We Know. As the leader in sustainable contemporary home design, Environment is committed to people and the planet through forward thinking dedication to using materials and processes with low environmental impact. All materials used in Environment's collections are either reclaimed, recycled or repurposed wood and canvas, providing true diversity in both appearance and texture.
SOURCE Environment
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