LONDON, Jan. 30, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:
The US Oils and Fats Market: What Consumers Eat and Why?
Product Synopsis
This report provides the results for the US Oils and Fats market from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.
Introduction and Landscape
Why was the report written?
Marketers in the Oils and Fats market in the US face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting are to know just how valuable specific consumer groups are, and to be able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that show the exact size of consumer groups, how much of the Oils and Fats market they account for, and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
Consumers' health concerns clash with traditional consumption patterns and food preferences in the Oils and Fats market. Marketers are faced with a confusing landscape and need to be aware of which consumer groups to target and which trends are having an impact on the market in order to best position their products in the future.
What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Key Features and Benefits
Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: oils and solid fats.
Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.
Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.
Key Market Issues
In general younger consumers, especially those still in early and later childhood, are less frequent consumers of Oils and Fats. In the longer term, this should be a concern for Oils marketers as they may face a market characterized by declining volume sales unless these patterns change.
The Oils and Fats market is dominated by the Oils category, which accounts for over 90% of the market's value in the US.
While the pattern varies greatly by category, in general, Americans are more likely to act on the Consumer Trends they say affect them than consumers in some other countries do. As a result, this creates addressable areas for marketers to target in the future, and knowing which Trends are having an effect, and which are not, is key.
Key Highlights
The top retailer dominates the Oils and Fats market in the US, accounting for nearly a third of volumes. For any brand seeking to achieve major scale, developing effective relationships with this retailer will be vital.
While not the leading Trend in the Oils category, Changing Age Structures - whereby people seek out products which specifically focus on the needs of their time of life - is having a clear impact on the market. This highlights that, periodically, consumers are likely to review their intake of Oils, given their time of life.
Private label products have a secure foothold in the market, having around a fifth of the market in both Oils and Solid Fats in 2011. Branded manufacturers would be well advised to act now to prevent further loss of share to these products in the future.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international, program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Oils and Fats Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Life-stage Groups
3.1.4 Location Groups
3.1.5 Education Achieved Groups
3.1.6 Wealth Groups
3.1.7 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Oils
3.2.2 Solid Fats
3.3 Behavioral Trends and Market Value
3.3.1 Oils
3.3.2 Solid Fats
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Oils
4.1.2 Solid Fats
4.2 Consumer Profiles by Product Category
4.2.1 Oils
4.2.2 Solid Fats
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Oils and Fats Brand Choice and Private Label Consumer Penetration
5.2.1 Oils
5.2.2 Solid Fats
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Oils and Fats
6.1.2 Oils
6.1.3 Solid Fats
7 Consumption Impact: Market Valuation
7.1 Oils and Fats Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Oils and Fats Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Oils and Fats Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Oils and Fats
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Oils
8.2.2 Retail Share by Volume - Solid Fats
8.3 Profiles of End-Consumers of Oils and Fats, by Retailer Used
8.3.1 Costco
8.3.2 Kroger
8.3.3 Publix
8.3.4 Safeway
8.3.5 Wal-Mart
8.3.6 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer
List of Tables
Table 1: Volume Units for the Oils and Fats Market
Table 2: United States Survey Respondent profile (weighted), 2012
Table 3: United States Oils and Fats Value Share (%), by Age Groups, 2012
Table 4: United States Oils and Fats Value Share (%), by Gender, 2012
Table 5: United States Oils and Fats Value Share (%),2012
Table 6: United States Oils and Fats Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: United States Oils and Fats Value Share (%) by Education Level Achieved Groups, 2012
Table 8: United States Oils and Fats Value Share (%) by Wealth Groups, 2012
Table 9: United States Oils and Fats Value Share (%) by Busy Lives Groups, 2012
Table 10: United States Oils Consumer Group Share (% market value), 2012
Table 11: United States Solid Fats Consumer Group Share (% market value), 2012
Table 12: United States Total Oils Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 13: United States Total Solid Fats Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: United States Oils Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 15: United States Oils Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 16: United States Solid Fats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 17: United States Solid Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 18: United States Oils Consumer Profiles (% consumers by sub-group), 2012
Table 19: United States Solid Fats Consumer Profiles (% consumers by sub-group), 2012
Table 20: United States Oils and Fats Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 21: United States Oils Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 22: United States Solid Fats Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 23: United States Oils and Fats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 24: United States Oils: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 25: United States Solid Fats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 26: United States Oils and Fats Market Value (US Dollar million), by Category, 2012
Table 27: United States Oils and Fats Market Volume (Kg m), by Category, 2012
Table 28: United States Oils and Fats Market Value (US$ million), by Category, 2012
Table 29: United States Oils and Fats Expenditure Per Capita (US Dollar), by Category, 2012
Table 30: United States Oils and Fats Expenditure Per Household (US Dollar), by Category
Table 31: United States Oils and Fats Market Volume (Kg m), by Category, 2012
Table 32: United States Oils and Fats Consumption Per Capita (Kg m / Population m), by Category, 2012
Table 33: United States Oils and Fats Consumption Per Household (Kg m / Households m), by Category, 2012
Table 34: United States Oils and Fats Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Table 35: United States Oils Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 36: United States Solid Fats Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 37: United States: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2012
Table 38: United States: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2012
Table 39: United States: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2012
Table 40: United States: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2012
Table 41: United States: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2012
Table 42: United States: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012
List of Figures
Figure 1: Consumer Trends Report Methodology
Figure 2: United States Oils and Fats Value Share (%), by Age Groups, 2012
Figure 3: United States Oils and Fats Value Share (%), by Gender, 2012
Figure 4: United States Oils and Fats Value Share (%), by Life-stage Groups, 2012
Figure 5: United States Oils and Fats Value Share (%), by Urban and Rural Dwellers, 2012
Figure 6: United States Oils and Fats Value Share (%) by Education Level Achieved Groups, 2012
Figure 7: United States Oils and Fats Value Share (%) by Wealth Groups, 2012
Figure 8: United States Oils and Fats Value Share (%) by Busy Lives Groups, 2012
Figure 9: United States Oils Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 10: United States Oils Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 11: United States Solid Fats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 12: United States Solid Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 13: United States Oils and Fats Market Value (US$ million), by Category, 2012
Figure 14: United States Oils and Fats Expenditure Per Capita (US$), by Category, 2012
Figure 15: United States Oils and Fats Expenditure Per Household (US$), by Category
Figure 16: United States Oils and Fats Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Figure 17: United States Oils Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 18: United States Solid Fats Survey-tracked Retailer Shares by Volume (Kg m), 2012
Companies Mentioned
Costco, Kroger, Publix, Safeway, Walmart
Read the full report:
The US Oils and Fats Market: What Consumers Eat and Why?
http://www.reportbuyer.com/consumer_goods_retail/demographics/us_oils_fats_market_consumers_eat_why_1.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Consumer_Trends
For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]
Tel: +44 208 816 85 48
Website: www.reportbuyer.com
SOURCE ReportBuyer
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