The USA Pavilion at The World's Fair in Milan Launches Time Capsule Project

IRVINE, Calif., Oct. 27, 2015 /PRNewswire/-- The USA Pavilion at EXPO Milano 2015 has launched the Time Capsule Project, an initiative to collect American voices on food and preserve the programs and exhibits of the USA Pavilion at the World's Fair in Milan, Italy. The virtual Time Capsule, hosted by Amazon, will store recipes, literature, and artwork from the American public on topics including food sustainability, security, and deliciousness.

Photo - http://photos.prnewswire.com/prnh/20151026/280568 
Photo - http://photos.prnewswire.com/prnh/20151026/280569

From May 1 to October 31, 2015 under the theme, "Feeding the Planet, Energy for Life", Expo Milano 2015 has brought together more than 140 countries to convene on the extraordinary global challenge of feeding the world's projected population of 9 billion by the year 2050. The USA Pavilion, themed "American Food 2.0: United to Feed the Planet", showcases American innovation not only in the food sector, but also many aspects of science, technology, business and culture.  The pavilion's exhibits and programming present voices of Americans working on the vanguard of the food system to develop innovative solutions for global food security and sustainability.

The Time Capsule will preserve these voices and carry on the dialogue around American Food 2.0 presented at Expo Milano 2015.  The time capsule itself will consist of a collection of intellectual content from the USA Pavilion, as well as two compendiums of thoughts, quotes and recipes from the American public. One of the compendiums will capture classic, immigrant and modern American recipes, while the other will feature quotes from experts on nutrition and sustainability.

The American public—including individuals, families, teachers, students, chefs, historians, NGOs, corporations and institutions—is invited to contribute to the Time Capsule Project and be a part of the American Food 2.0 legacy. From $10, one can contribute anything from recipes to photos, which will be stored by Amazon in a virtual time capsule and opened in 2050. Children are also encouraged to submit drawings of their favorite foods and what they think food will look like in the future. 

"The goal of the Time Capsule Project is to not only preserve the rich content that was shared during Expo Milano 2015, but to also include the voices and diverse heritage from Americans contributing to our food system today. From school children to institutions, the public is invited to reflect on the current global 'foodscape' and share their hopes for 2050," said Dorothy Hamilton, President of the USA Pavilion and CEO and Founder of the International Culinary Center in New York.

For more information, visit www.2050TimeCapsule.com or visit our Indiegogo campaign.

About Friends of the USA Pavilion Milano 2015
The U.S. Department of State selected the Friends of the USA Pavilion Milano 2015 as its private sector partner to work with the U.S. government to develop and implement an official American presence at the Expo. Friends of the USA Pavilion Milano 2015, a 501(c)(3) nonprofit organization, is a collaboration between the James Beard Foundation (JBF) and the International Culinary Center (ICC), in association with the American Chamber of Commerce in Italy, whose mission is to conceive, design, fundraise for, and produce the USA Pavilion and programs at Expo Milano 2015.

The USA Pavilion at Expo Milano 2015 would not be possible without the generous support provided by our growing list of partners: General Electric, NUSSLI, Brand USA, Fiat Chrysler Automobiles, CNH Industrial, PepsiCo, Microsoft, Walgreens Boots Alliance, DHL, Uvet, DuPont, Boeing, Cisco, Adler Pelzer, EccellenzeCampane, MasterCard, Brooks Brothers, Zonin, Luxottica, illy, Bank of America, EMC, 3M, Research Frontiers, Vidsys, CitiBank, Poretti, Visit California, Alaska Seafood, The Gavio Group, ASTM, SIAS, ITINERA, Sina, Sinelec, Baglietto, Bertram, Dow, HP, Uber, McKinsey & Company, Fleishman Hillard, Bracco Group, U.S. Sustainability Alliance, Geox, Organic Trade Association, Louisiana Travel, Mapei, Pirelli, Motorola, Travel Oregon, American Hardwood Export Council, Food Export USA-Northeast, Food Export Association of the Midwest USA, NAEGA, USA Poultry & Egg Commission, USA Rice Federation, U.S. Dairy Export Council, U.S. Grains Council, U.S. Soybean Export Council, The Beaches of Fort Myers & Sanibel, Greenhouse Communications LLC, Copernico, Sweet Street Desserts, Chevron.

Through the leadership of Commissioner General Doug Hickey and the overall direction of the U.S. Department of State, the Friends organization oversees every aspect of the project in consultation with a team of experts across the science, business, technology, agriculture, sustainability, design and other fields. The Pavilion's management and program is directed by President Dorothy Hamilton (founder and CEO of ICC), Chief Executive Officer Charlie Faas, and Chief Creative Officer Mitchell Davis (EVP of JBF). Biber Architects designed the USA Pavilion, and Thinc Design created the USA Pavilion exhibition.

For more information, visit: www.usapavilion2015.net and www.expo2015.org/en. 
Twitter: @USAPavilion2015 - https://twitter.com/USAPavilion2015 
Facebook: USA Pavilion at Expo Milano 2015 - https://www.facebook.com/usapavilion2015 
Instagram: @USAPavilion2015 - https://instagram.com/usapavilion2015/ 

Hashtags:
#1in9bn -- One in 9 Billion
#FoodTruckNation – USA Pavilion Food Truck Nation
#TasteUSA – USA Pavilion Food Truck Nation
#JBAR -- James Beard American Restaurant
#Expo2015 -- Expo-wide feed

Time Capsule Project
Rick Weinberg
949-648-3815
Email

Ketchum Italy- Press Office of the USA Pavilion
Tel. +39 02.624119.11
Email

Massimo Garanzini, Marcello Laugelli, Sara Gatti, Paola Chiasserini,
Rachel Niemoller, Valeria Tornaghi, Virginia Merz

SOURCE Friends of the USA Pavilion