NEW YORK, April 18, 2017 /PRNewswire/ -- The Value Engineers (www.thevalueengineers.com) has announced the opening of a Santa Monica, California office and the appointments of Scott Davis and Krishna Kabra as Executive Vice Presidents.
Alex Waters, President of The Value Engineers ties the expansion to the company's founding philosophy, "We were established 30 years ago as one of the first strategic brand consultancies. We recognized the toughest marketing challenges could not be solved by communications alone. We believed a more holistic approach centered on brand and innovation was required to solve complex issues. This still holds true today."
As Keith Higbee, EVP & General Manager of Santa Monica explains, "Our Westward expansion not only helps us better serve our clients, it entrenches us in one of the great cradles of progressive thinking and innovation. It is a first step in a larger growth strategy."
The appointments of Scott Davis and Krishna Kabra represent the next step. "Scott and Krishna were recruited for their depth of knowledge and respective experience in digital strategy and innovative research techniques," says Mr. Waters.
Scott brings 17 years of experience leading digital transformation and brand marketing at Nickelodeon and Walt Disney Parks and Resorts where he helped both businesses evolve and grow in an increasingly digitized world.
Notably, Scott developed the early go-to-market strategy for Walt Disney World's MyMagic+ and MagicBand RFID wristband, and established a new positioning to broaden perceptions of Disney vacations beyond theme parks into future-forward leisure experiences.
Krishna has 20 years of insights experience, starting her career as an econometric modeler for MindShare Worldwide. Later, she helped establish BrainJuicer North America's offices in New York, Chicago and Los Angeles.
Krishna brings forward-thinking research approaches to inspire innovation. She states, "Insights and innovation are passion points for me. They require large doses of brilliance, creativity, and a wide field of vision to do well."
Scott adds, "The Value Engineers have a history of helping clients maximize their brands and innovate from the core. We look forward to building upon this history and creating something truly special."
The Value Engineers:
A strategic brand and innovation consultancy that strikes the perfect balance between strategic rigor and applied imagination. Engineering value for brands by blending customer experience, innovation, and branding to address the toughest marketing challenges.
For more information, visit: www.thevalueengineers.com. Or, contact Alex Waters +1.914.574.7704.
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SOURCE The Value Engineers