The Virgin Diamond Takes Aim To Change The Jewelry Industry
New company launches to exclusively sell never-worn, mine-to-hand diamonds.
LAGUNA BEACH, Calif., Oct. 5, 2017 /PRNewswire/ -- Two industry veterans aim to change the diamond industry with the launch of The Virgin Diamond, a new brand of diamonds that have never been owned or worn. The Virgin Diamond believes every diamond has a story and promotes that "The History Begins with You" when proposing with The Virgin Diamond.
The Virgin Diamond exclusively offers diamonds direct from mine-to-hand, allowing each consumer to get a new, one-of-a-kind diamond at an unbeatable price. Consumers are urged to find their very own Virgin Diamond online at thevirgindiamond.com/find-your-diamond.
In an industry that has seen little to no change, founders Louis Valentine and Brendon Willenkamp believe The Virgin Diamond is the long-awaited differentiator that retailers and consumers need.
"Most consumers are under the impression that the diamonds they buy at retail establishments are all new and have never been owned. The feedback has been outstanding when you present a consumer with a choice of owning a used diamond or having a new diamond…a 'Virgin'," said The Virgin Diamond Co-Founder Brendon Willenkamp.
In addition to never being owned or worn, every Virgin Diamond is double-certified and laser-inscribed with the original owner listed in the diamond database for life. The Virgin Diamond is sold direct to consumers at thevirgindiamond.com and through affiliate fine jewelers.
About The Virgin Diamond: Founded in 2017, The Virgin Diamond, Inc. is a diamond brand based out of Laguna Beach, CA. The Virgin Diamond seeks to shake up the diamond industry by offering diamonds that have never been owned, never been worn. Learn more by visiting www.thevirgindiamond.com.
SOURCE The Virgin Diamond
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