The Virtualization Practice Transforms Into TVP Strategy

Jul 13, 2016, 08:00 ET from TVP Strategy

AUSTIN, Texas and LONDON, July 13, 2016 /PRNewswire/ --

Leading Virtualization, Cloud and Security Analyst Firm Rebrands and Refocuses to Service the new era of IT 

TVP Strategy, formerly The Virtualization Practice, has rebranded and launched a brand-new website,, to provide more content and services to its clients and subscribers. As the industry is changing and introducing more transformative technology, design and implementations require much more thought and strategy - hence the name change to "TVP Strategy."

"In the face of large amounts of information and myriad vehicles for disseminating that information, customers are finding it increasingly cumbersome to locate relevant resources to aid their business decisions," commented Edward L. Haletky, CEO and Principal Analyst, TVP Strategy. "Likewise, vendors are looking for platforms that can deliver their messages to targeted audiences. At TVP Strategy, we provide vendors with customized content specific to their marketing and technical needs, as well as a unique subscriber base to communicate with."

TVP Strategy analysts are all subject matter experts and based across the globe, including USA, UK and New Zealand. Through research subscriptions and free articles by these experts, TVP Strategy provides an unbiased view of market trends, enabling customers to cut through the "hype" and understand the reality.

According to Rick W. Vanover, Senior Product Strategy Manager, Veeam Software, "TVP Strategy has an outstanding technical background of the technologies they cover; it's a real benefit to have this technical competency to address members of the community who need this level of technical acumen." 

Current TVP Strategy research includes Secure Agile Cloud Development Architecture and Process.  The research discusses how to add automated security into continuous integration and deployment, without changing what developers do, thereby gaining back code quality and improving DevOps. Haletky will be sharing the architecture on this BrightTalk webcast on July 19, 2016.

TVP Strategy provides its subscribers with detailed analysis on six specific focus areas:

  • Data Protection
  • End User Computing
  • IT as a Service
  • SDDC and Hybrid Cloud
  • Security
  • Transformation and Agility

For its vendor clients, TVP Strategy offers a selection of customized content, including:

  • Reference Architectures
  • Webcasts
  • Podcasts
  • White Papers
  • Speaking Engagements

TVP Strategy focuses on the cutting edge of IT. As virtualization, cloud and containers continue to evolve, TVP Strategy is well versed in providing its customers with analytical and strategic insight to deliver business value.

About TVP Strategy 

Established in 2009, TVP Strategy is an analyst organization focused on analyzing, researching and reporting on the virtualization and cloud trends that impact businesses today. The analysts all "come from the trenches" and, therefore, have a unique insight into how technology can deliver business value. TVP Strategy's newsletter has a subscriber base of over 250,000. Focusing primarily on the vendor community, TVP has delivered projects for premier organizations within the cloud and virtualization space, including VMware, Veeam, HyTrust, VMTurbo and Puppet. For more information, visit