the Vitamin Shoppe® joins youtheory on the #70 Camaro for the remainder of the 2014 NASCAR Nationwide season

TUSTIN, Calif., July 25, 2014 /PRNewswire/ -- Proving once again that it is the innovator in the category, youtheory (http://www.youtheory.com) is teaming up with leading health and wellness brand the Vitamin Shoppe to power the Derrike Cope Racing #70 Chevrolet Camaro for the remainder of the 2014 NASCAR Nationwide season. This announcement comes at the peak of the season for the #70 Chevrolet Camaro as Derrike Cope, 55, is now competing among the best of the best in NASCAR Nationwide, landing 13^th at the Daytona International Speedway as well as strong finishes in races since youtheory came on board.

Photo - http://photos.prnewswire.com/prnh/20140724/130293

"The youtheory #70 Chevy is making itself known among the teams as it slowly makes their way to the top with its new look, new engine and veteran driver Derrike Cope," says youtheory CEO Darren Rude. "With the addition of the Vitamin Shoppe, I think we're all helping to put Derrike Cope back on the map and teams are on the watch for what's to come.  Not only is Derrike a proven wheelman, he has also been a great brand ambassador for us as we launch our men's line."

The Vitamin Shoppe will carry the new youtheory Collagen for Men in more than 600 stores nationwide.  Based on its successful line of products reformulated just for men, youtheory has created special versions of its Advanced Collagen, Joint Collagen, Revive workout recovery daily supplements as well as a collagen protein shake. The men's line features black distinctive packaging from the main product line, which also serves as the color foundation for the #70 Camaro.

"Derrike Cope is proof that age is just a number, as he competes alongside some of the field's best and youngest," says youtheory Marketing Director Jamie Beauchamp. "He's a believer in the product and living proof that healthy lifestyle can make a huge difference in your performance."

Derrike Cope is at the top of his game with a new nutritional and health regime as well as his recent endorsement of the entire line of youtheory supplements. The #70 youtheory Camaro driven by Derrike Cope is in conjunction with JRR and ML Motorsports and Derrike Cope Racing.Veteran NASCAR driver Derrike Cope has competed in NASCAR Sprint Cup, Nationwide and Camping World Truck Series. He has more than 30 years of top-level NASCAR experience with two NASCAR Sprint Cup victories, formerly Winston Cup, including the 1990 Daytona 500 and Dover in the same year. His Daytona 500 victory was one of the biggest upsets in NASCAR history. From Tacoma Washington, and first competing in the Winston West series, Cope was inducted into the Pacific Northwest NASCAR Hall of Fame and the NASCAR West Coast Hall of Fame.

youtheory's full line of products are available at major retailers and health food stores. For more information, please visit http://www.youtheory.com and follow youtheory racing on Facebook at www.facebook.com/youtheoryracing.

About youtheory
Nutrawise is a leader in nutritional dietary manufacturing based in Tustin, California. Nutrawise is focused on health and beauty with its youtheory brand. The entire youtheory line of beauty products, including youtheory Advanced Collagen, youtheory Revive and youtheory Tumeric, are sold in over 50,000 retailers and health stores nationwide. We put principles and people first, while providing the highest quality products, service and value to our customers. For more information, visit http://www.youtheory.com, like us on Facebook at http://www.Facebook.com/youtheorybeauty and follow us on Twitter at http://www.twitter.com/youtheory.

About the Vitamin Shoppe (NYSE: VSI)

At the Vitamin Shoppe, every body matters™ is much more than just a tagline – it's our mantra as we are dedicated to making the world a healthier place, one life at a time. Many consumers are surprised to discover that the Vitamin Shoppe offers so much more than just vitamins. As one of America's leading health and wellness brands we've got over 20,000 products to choose from, including vitamins, minerals, herbs, sports nutrition, homeopathic remedies, green living, beauty aids and more. Most importantly, we are committed to quality, knowledge and safety so you can always have trust in the products we sell. 

The high-quality standards of the Vitamin Shoppe are reflected in the development of our own exclusive product lines, such as the Vitamin Shoppe, NEXT STEP^®, BodyTech^® and plnt^TM. No matter where you may be on your wellness journey, come visit us at one of our more than 600 Vitamin Shoppe stores across the country or online at VitaminShoppe.com – where every body matters.

MEDIA CONTACT:  
Matt Kovacs/Nick Valente
BLAZE PR
(310) 395-5050
[email protected] / [email protected]

SOURCE youtheory