NEW YORK, April 3, 2019 /PRNewswire/ -- The Waldorf Co., one of the nation's prominent promotional products and brand strategy agencies, is now an independent, woman-owned business. Under the leadership of founder and CEO Jill Waldorf, The Waldorf Co. is a full-service agency specializing in branded promotional products marketing campaigns, design services, and account strategy as well printing and logo design.
For the past 10 years, The Waldorf Co. has operated as division of Bayard Advertising Agency, which is one of the largest full-service recruitment advertising and employment branding advertising agency in the United States.
"In my capacity at Bayard, I kept receiving a reoccurring question from my clients," said Waldorf. "And that question was: Do you do promotional items?"
To fill her clients' request for branded promotional products, Ms. Waldorf utilized the services of outside agencies. This part of her business grew so rapidly, however, she required a dedicated division to keep pace; establishing Bayard Promotions was simply a natural progression of her businesses' organic growth.
Ms. Waldorf's long-time staff of brand experts, graphic designers and account strategists segued with her from employee communications to full-time, full-service promotional products marketing.
"We had all learned the nuances of the industry by years of interacting with outside agencies on behalf of our clients," Waldorf continued. "It didn't take long to realize my staff's experience and expertise were perfectly aligned with the demands of a promotional products marketing agency."
Bayard Promotions soon handled promotional products needs of companies like: HSS, Pfizer, Briggs & Riley, CRST, Greyhound, etc. This division has grown exponentially from its inception in 2009.
"Today is the right time to become The Waldorf Co. Being a woman-owned business will provide us with many more opportunities and we welcome all of them," said Waldorf.
The Waldorf Co. makes brands tactile, tangible and memorable. The promotional products campaigns the agency creates are unique and fearlessly creative. Taking sound and strategic risks, the agency partners with its client to identify and design unexpected and surprising effective branded products that make great first, and leave positive lasting, impressions.
The Waldorf Co. will maintain an office at Bayard's midtown Manhattan location; its corporate headquarters will now be on Long Island.
SOURCE The Waldorf Co.