WASHINGTON, April 4, 2011 /PRNewswire/ -- Washington Times has announced that it has named Williams Whittle advertising agency as its advertising and creative agency of record. Williams Whittle's first project is to promote the expanded Washington Times print edition in a major re-launch which began March 21st.
The first campaign that Williams Whittle has created for the Times tells the story of the restoration of The Washington Times starting on March 21st that will once again include Sports, Metro, Arts, business and entertainment news and information.
"We are excited about the print, radio, web and television advertising plan Williams Whittle created to tell the story of the expanded Washington Times and the positive additions for readers both in and outside the Beltway", said Thomas P. McDevitt, President of The Washington Times.
"The company chose Williams Whittle based on the strategic vision provided by Rob Whittle and Howard Bomstein as well as the outstanding campaigns created by Rich Park and media strategies developed by Wendy Weaver", added Thomas J. Culligan, Chief Revenue and Marketing Officer of The Washington Times.
"Williams Whittle has had a long standing partnership, led by Vice President Howard Bomstein, with the Washington Times for two decades. We are honored to have been selected to work together on this significant initiative", stated Rob Whittle, president of Williams Whittle. "We welcome the opportunity to bring their re-branding vision to life and look forward to the success of The Washington Times."
Williams Whittle is an award-winning agency specializing in branding and advertising. The agency was named marketer of the year in 2008 and 2009, and their prestigious client list includes the USO, the American Red Cross, the Washington Capitols, and The Washington Times.
The Washington Times LLC is a newspaper and multi-media company headquartered in Washington, D.C. It publishes The Washington Times, Washington Times National Weekly and washingtontimes.com. It has gained a reputation for thorough news coverage and hard-hitting investigative reporting and exacting commentary. It is also a partner in the fast growing morning radio program, America's Morning News, heard on over 110 stations across the United States.
For more information, please visit: www.washingtontimes.com
SOURCE The Washington Times