NEW YORK, July 9, 2014 /PRNewswire-USNewswire/ -- Beginning July 2014, The Water Tank Project is encouraging New Yorkers to look up and be inspired by New York City's iconic water tanks wrapped in artwork by some of the world's best-known artists and influencers, to draw attention to the global water crisis.
The Water Tank Project will celebrate our most precious resource of all with art by creative and artistic luminaries – among them artists Ed Ruscha, John Baldessari, Jeff Koons, Andy Goldsworthy, Marilyn Minter, Carrie Mae Weems, and Lawrence Weiner - who have pledged to make a difference when it comes to water.
The Water Tank Project is the first public art exhibition to use the New York City water tanks as a canvas that will be seen by millions. For the duration of the Project, the art above will be complemented by various actions and activities on the ground, including events, public tours of the tanks, unique fundraising programs and various social media and promotional initiatives, to engage the public. The Water Tank Project is also launching a mobile platform, accessible to any smartphone that will allow the public to navigate and follow the Project, view the artwork, and learn how to get involved and make a difference.
"The Water Tank Project is an appeal to New Yorkers to look up and, through art, to become aware of the issues facing the sustainability of and access to clean drinking water. Awareness of the problem and of the simple shifts we can make to our daily habits can activate greater, long-lasting change," said Mary Jordan, Founder of The Water Tank Project. Jordan is not only passionate about this global crisis but has lived it. In 2007, while working in Ethiopia, Jordan came face to face with the traumatic reality and extreme challenges the population faced accessing clean water. Galvanized by her experience, she was determined to create mass awareness around water scarcity, thus creating The Water Tank Project.
The Water Tank Project has partnered with a number of organizations to raise global awareness around the need for clean water. Hearst Magazines has been the Project's exclusive media partner, with magazines including Town&Country, ELLE, Marie Claire, O, The Oprah Magazine and Good Housekeeping running editorial features, and a PSA campaign for the Project in print and online.
Other key partners include Swatch, Mora Water Systems, Amazon Art, Patrón, Christie's, HP, AvalonBay, NASDAQ, Bib & Sola, and Duggal.
New York City is the megaphone of the world. It has always been a place of change and progress, where movements are born and thrive. The Water Tank Project's aim is to use this setting to produce art that will inspire and provide a platform to educate and alter habits associated with water consumption, ultimately creating meaningful change and promoting Water Above All.
About The Water Tank Project
The Water Tank Project is an initiative of Word Above The Street, a non-profit dedicated to fostering environmental awareness, education and social advocacy through large scale art projects. In summer 2014, The Water Tank Project will transform the New York City skyline. Utilizing water tanks throughout the city as the canvas, artwork from acclaimed artists, as well as artwork from emerging talent and New York City public school students, will be showcased across the New York City skyline to delight audiences and call significant attention to the global water crisis.
SOURCE The Water Tank Project