The WELT Group Presents The ICONIST International for the iPad

BERLIN, July 22, 2010 /PRNewswire/ -- After successfully introducing The ICONIST with the launch of the iPad in Germany, the WELT Group is now releasing an international, English edition of the lifestyle magazine. The magazine, developed exclusively for the iPad, combines an intuitive reader print experience with the variety and practicality of the Internet for the first time, offering readers interesting articles on style, culture and society.

The editorial team - Inga Griese, Markus Albers, Joachim Bessing and Brian O'Connor - has expanded its content for the international edition. Using photos and stories, international authors report on the latest hot spots and talk about what's new in the world of style and fashion.

Jan-Eric Peters, Editor in Chief of the WELT Group, says, "The iPad lets us give our readers the chance to experience ICONIST stories in multimedia format. After all, style and luxury are emotional topics. We've included a current Berlin City Guide in our international edition to give our readers a close-up look at The ICONIST's hometown. The authors take our readers to their favorite places in the capital."

The 15 articles in the first issue include unusual stories about "Prada" and "Zaha Hadid," editorials with star violinist David Garrett and actress Natalia Avelon, an interactive look at the desk of Philippe Dumas from the Hermes dynasty, a tour of the Berlin "in" restaurant, Grill Royal, a "Rollys Royce" car review and a guide to Istanbul featuring the staff's top tips. The magazine targets readers all over the world with an interest in innovation who appreciate authentic articles on relevant lifestyle topics. The ICONIST is a quarterly magazine and is available at the App Store for 5.99 US dollars (4.99 euros).

With The ICONIST, Axel Springer continues its successful campaign to introduce paid offers for mobile end-devices. Axel Springer has been offering numerous, attractive applications at reasonable prices since late 2009. The BILD and WELT iPhone apps have been purchased and downloaded more than 200,000 times.

    Press contact:
    Viviana Plasil
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    This press information can be accessed at http://www.axelspringer.de.

SOURCE Axel Springer AG