Accessibility Statement Skip Navigation
  • Resources
  • Investor Relations
  • Journalists
  • Agencies
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS

"The Wizarding World of Harry Potter" at Universal Studios Hollywood Elevates "Harry Potter and the Forbidden Journey" to 4K-HD with State-of-the-Art Imagery Projecting at Twice the Frame Rate for an Even More Immersive Experience

"The Wizarding World of Harry Potter" at Universal Studios Hollywood

News provided by

Universal Studios Hollywood

Mar 23, 2017, 16:46 ET

Share this article

Share toX

Share this article

Share toX

UNIVERSAL CITY, Calif., March 23, 2017 /PRNewswire/ -- The spectacularly captivating and highly acclaimed "Harry Potter and the Forbidden Journey" thrill ride at Universal Studios Hollywood's "The Wizarding World of Harry Potter™" takes a technological bow with the introduction of enhanced 4K-HD ride film projecting at an astounding rate of 120 frames-per-second and designed to offer guests an even more immersive glimpse into J.K. Rowling's Wizarding World.

"The Wizarding World of Harry Potter" at Universal Studios Hollywood Elevates "Harry Potter and the Forbidden Journey" to 4K-HD with State-of-the-Art Imagery Projecting at Four Times the Frame Rate for an Even More Immersive Experience
"The Wizarding World of Harry Potter" at Universal Studios Hollywood Elevates "Harry Potter and the Forbidden Journey" to 4K-HD with State-of-the-Art Imagery Projecting at Four Times the Frame Rate for an Even More Immersive Experience

This progressive enhancement replaces the earlier 3D film component of the ride to create a seamless integration between the ride's elaborate sets and its spellbinding media. The attraction's storyline remains the same.

Originally projected at 60 frames-per-second, the new ride media now displays at twice the frame rate offering superior clarity and remarkably sharper images than previously shown, with imagery that is stunningly ultra-realistic.

Hailed by press across the globe as a tour-de-force, "Harry Potter and the Forbidden Journey" has enjoyed a vast array of critical acclaim, such as:

"The combination of the stunningly detailed queue and the state-of-the-art ride make Forbidden Journey the best dark ride in the world."

"All roads lead to Hogwarts castle, home to possibly the most immersive, amazing and utterly convincing dark-ride and queue ever invented.
The detail at every turn is exquisite."

An achievement in pioneering theme park ride technology, "Harry Potter and the Forbidden Journey" is a multidimensional thrill ride located within Hogwarts castle. It features a groundbreaking robotics ride system, fused with elaborate filmed action sequences and immersive visceral effects designed to take guests on a once-in-a lifetime whirlwind adventure.

Spiraling and pivoting 360-degrees upon an elevated ride track, "Harry Potter and the Forbidden Journey" ushers guests on a journey alongside Harry Potter, Hermione Granger and Ron Weasley as they venture through some of the most memorable scenes from the movie, including a Quidditch match where they narrowly escape a dragon attack, as well as close encounters with Dementors and the Whomping Willow.

A spectacular attraction unto itself, the iconic and picturesque Hogwarts castle sits at the heart of "The Wizarding World of Harry Potter" providing access to Hogwarts School of Witchcraft and Wizardry.  Hogwarts castle is a breathtaking reproduction from the movie, housing narrow stone passageways and chambers that invites guests to walk in the famous footsteps of the film's heroic character where they will encounter many familiar places along the way, including the Mirror of Erised, Professor Sprout's Herbology class and a selection of baby Mandrakes, Dumbledore's office, the Defence Against the Dark Arts classroom, the Hall of Talking Portraits, the Fat Lady portrait at the entrance to the Gryffindor Common Room and the Sorting Hat.

Inspired by J.K. Rowling's compelling stories and characters that were brought to life in the Warner Bros. films, "The Wizarding World of Harry Potter" at Universal Studios Hollywood is a masterful recreation, faithful to the visual landscape of the fiction and films, including as its iconic focal point, Hogwarts castle.

From its snow-capped roofs and cobblestone streets to the historic British sensibilities that characterize the whimsical look and feel of the land, "The Wizarding World of Harry Potter" transports guests of all ages to the very places they read about in the stories or watched on the silver screen.

"The Wizarding World of Harry Potter" resonates with immense detail, inviting guests to revel in Harry Potter's world with the opportunity to enjoy authentic food and beverages at multiple locations, including Three Broomsticks™ and Hog's Head pub, as well as the Magic Neep and Butterbeer™ carts.

A foray through the shops adds to the authenticity of the land with eight retail venues and locations, including Honeydukes™, Ollivanders™, Owl Post™, Zonko's™ Joke Shop, Wiseacre's Wizarding Equipment, Dervish and Banges™, Gladrags Wizardwear and Filch's Emporium™ of Confiscated Goods.

The architecturally stunning land also features Universal Studios Hollywood's first outdoor family coaster, "Flight of the Hippogriff™."

Join the conversation online using #WizardingWorldHollywood. Like Universal Studios Hollywood on Facebook and follow @UniStudios on Instagram and Twitter.

Universal Studios Hollywood is The Entertainment Capital of L.A. and includes a full-day, movie-based theme park and Studio Tour. As a leading global entertainment destination, Universal Studios Hollywood delivers highly themed immersive lands that translate to real-life interpretations of iconic movie and television shows. Recent additions include "The Wizarding World of Harry Potter™" which features a bustling Hogsmeade village and such critically-acclaimed rides as "Harry Potter and the Forbidden Journey" and "Flight of the Hippogriff™," Universal Studios Hollywood's first outdoor rollercoaster.  Other immersive lands include "Despicable Me Minion Mayhem" and "Super Silly Fun Land" as well as "Springfield," hometown of America's favorite TV family, located adjacent to the award-winning "The Simpsons RideTM." and the "The Walking Dead" daytime attraction.  The world-renowned Studio Tour is Universal Studios Hollywood's signature attraction, inviting guests behind-the-scenes of the world's biggest and busiest movie and television studio where they can also experience such authentic and immersive thrill rides as "Fast & Furious—Supercharged." The adjacent Universal CityWalk entertainment, shopping and dining complex also includes the all-new multi-million dollar, completely redesigned Universal CityWalk Cinema, featuring deluxe recliner seating in screening room quality theatres, and the "5 Towers" state-of-the-art outdoor concert stage.

About Warner Bros. Entertainment: Warner Bros. Entertainment is a global leader in all forms of entertainment and their related businesses across all current and emerging media and platforms.  A Time Warner Company, the fully integrated, broad-based studio is home to one of the most successful collections of brands in the world and stands at the forefront of every aspect of the entertainment industry from feature film, television and home entertainment production and worldwide distribution to DVD, digital distribution, animation, comic books, video games, product, and brand licensing, international cinemas and broadcasting.

HARRY POTTER characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. J.K. ROWLING`S WIZARDING WORLD™ J.K. Rowling and Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s17)

Resource & Social Media Information:

Website:   

www.universalstudioshollywood.com/harrypotter/

Facebook   

facebook.com/UniversalStudiosHollywood #WizardingWorldHollywood

Twitter:        

twitter.com/UniStudios #WizardingWorldHollywood

Instagram:    

instagram.com/UniStudios #WizardingWorldHollywood

You Tube:     

youtube.com/UniversalStudios

SOURCE Universal Studios Hollywood

Related Links

http://www.universalstudioshollywood.com

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

icon3
440k+
Newsrooms &
Influencers
icon1
9k+
Digital Media
Outlets
icon2
270k+
Journalists
Opted In
GET STARTED

Modal title

Contact PR Newswire

  • Call PR Newswire at 888-776-0942
    from 8 AM - 9 PM ET
  • Chat with an Expert
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • Vietnam

My Services

  • All New Releases
  • Platform Login
  • ProfNet
  • Data Privacy

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Platform Login
  • ProfNet
Call PR Newswire at
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookies
Copyright © 2025 Cision US Inc.