The Women of EHE International Celebrate Ten Years of Going Red for Heart Health

The Red Dress Campaign Arrives at the "Rhythms of Infinity" Wall at 30 Rock

Feb 01, 2013, 07:00 ET from EHE International

NEW YORK, Feb. 1, 2013 /PRNewswire/ -- Proving that red is always in fashion, EHE International, a national provider of comprehensive physical exams celebrating its centennial in 2013, is commemorating the 10th anniversary of its Red Dress Heart Health Awareness Campaign. 

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The Red Dress Campaign was created in 2003 to promote National Wear Red Day® and raise awareness about the prevalence of heart disease - the #1 killer of women.  The centerpiece of the Campaign is the EHE International Red Dress photo.  This year's photo, which features twenty-eight EHE International women wearing stunning red evening gowns, was taken in front of the "Rhythms of Infinity" wall at 30 Rockefeller Plaza and will be on display in a window at 10 Rockefeller Plaza throughout February.   The window will also highlight a decade of EHE International's support of this very important women's health issue.

"As a national leader in preventive healthcare, EHE International is dedicated to reminding women to protect their heart health and take action before heart disease strikes," said Deborah McKeever, president of EHE International.  "Many people think that heart disease predominantly affects men.  For 100 years, we have taken a proactive approach to preventing heart disease among both men and women. While it is never too late to make changes to prevent and control the risk factors for heart disease, the earlier in life that a woman commits to healthy living complemented by regular annual examinations and age and health appropriate screening tests, the better."

Today is National Wear Red Day®.  The day promotes wearing red as a symbol, and provides an opportunity for men and women to unite in support of this life-saving awareness movement.

In addition to the annual Red Dress photo, EHE International continues to demonstrate its passion and commitment to women's heart health. All women who participated in the 2013 EHE International Red Dress photo are EHE ambassadors who have learned about their own personal heart disease risks and are dedicated to educating other women about their risk factors.

To arrange an interview with Dr. Herbert A. Insel, senior EHE cardiologist, or to learn more about the organization's efforts to educate the public about America's leading cause of death, please contact Nick Danielides at (212) 319 – 7566.

About EHE International
Since 1913, EHE International has been the recognized leader in preventive medicine.  Its clinical protocols are specifically designed for early detection of preventable disease and its associated risk factors, supported by robust personal coaching and wellness tools and resources.  EHE International is the oldest and largest preventive medicine specialist and its clinically-based educational and social engagement platforms are the preferred choice among America's leading employers.  For more information, contact EHE International, 10 Rockefeller Plaza, 4th Floor, New York, New York 10020; 212.332.3705;


SOURCE EHE International