CULVER CITY, Calif., Oct. 14, 2015 /PRNewswire/ -- The Woo's successful track record within the home appliance category as well as their keen understanding of Bosch's core audiences, brand heritage, attributes and aspirations is what ultimately set the agency apart. Bosch has been selling high performance, German-engineered appliances in the U.S. for more than twenty years and offers sleek, and European design options for every home. Its kitchen suite, which includes the award-winning Benchmark kitchen and the 24" kitchen, is the new standard in European design.
"The Woo is uniquely positioned to help Bosch solidify its leadership position as the European design brand for the premium kitchen market," said Dan Kenny, Director of Brand Marketing for Bosch Home Appliances U.S. "Their knowledge of the industry combined with their creativity and understanding of the Bosch brand was apparent throughout the review process and we look forward to our new partnership."
The Woo President David Abehsera echoed these sentiments, adding he believes Bosch is poised for tremendous growth over the next five years. "We are thrilled to be chosen as the lead creative agency partner. We are very passionate about the brand and the lifestyle it embodies. We think our unique process of wooing people to brands will help grow market share and customer advocacy."
About The Woo:
The Woo is a full-service ideas agency focused on wooing people to brands. The agency develops campaigns and content that create meaningful connections with today's digitally and socially-minded audiences. Clients include Lenovo, Office Depot, LA Fitness, Intel, Niagara Bottling, Israeli Tourism, among others.
About Bosch home appliances:
Bosch home appliances is part of BSH Home Appliances Corporation, a wholly-owned subsidiary of BSH Hausgerate GmbH, based in Munich, Germany. As part of the largest manufacturer of home appliances in Europe, and one of the leading companies in the sector worldwide, Bosch has been selling high performance German-engineered appliances in the United States since 1991. Known nationwide for raising the standards in quietness, efficiency and design for appliances, Bosch frequently receives top ratings in leading consumer publications and received awards from ENERGY STAR for eight consecutive years, from 2007-2014. With U.S. headquarters in Irvine, Calif., the company also operates manufacturing facilities in La Follette, Tenn. and in New Bern, N.C., housing state-of-the-art factories for dishwashers, ranges, ovens and cooktops.
SOURCE The Woo