CHICAGO, April 14, 2011 /PRNewswire/ -- The World Series Champion San Francisco Giants and United Airlines (NYSE: UAL) announced today they signed a Letter of Agreement through which United will operate the team's charter flights for all transportation to road games and will have a significant presence at AT&T Park.
As part of the marketing agreement, United will have new branding on key signage within the ballpark. The Giants will also collaborate with United on customer and fan promotions, and will feature the airline on the team's schedule page at www.sfgiants.com.
"As the Bay Area's largest airline, United is proud to serve San Francisco and partner with the World Series Champion San Francisco Giants," said Mark Bergsrud, senior vice president of marketing for United. "We look forward to being part of the team experience, both in San Francisco and at every road game, for both players and fans."
"The Giants are extremely pleased to work with United to not only fly our team across the country but to also deliver a world-class experience for our fans," said Mario Alioto, senior vice president of revenue for the Giants.
With more than 250 daily departures from San Francisco International Airport, more than any other airline, United and United Express connect the Bay Area with points throughout the United States, Canada, Mexico, Europe, Asia and Australia. United also serves Oakland and San Jose. United, a major Bay Area employer, operates an extensive maintenance, repair and overhaul facility at San Francisco International Airport.
The Letter of Agreement provides the framework for a definitive agreement between the San Francisco Giants and United Airlines.
About United Airlines
United Airlines, a wholly owned subsidiary of United Continental Holdings, Inc. (NYSE: UAL), operates more than 3,300 flights a day on United and United Express to more than 230 domestic and international destinations from its hubs in Chicago, Denver, Los Angeles, San Francisco, Tokyo and Washington, D.C. With key global air rights in the Asia-Pacific region, Europe and Latin America, United is a founding member of Star Alliance, which overall offers 21,000 daily flights to 1,160 airports in 181 countries. United Continental Holdings, Inc. became the holding company for both United and Continental upon close of the merger transaction. The two airlines will operate separately as they begin to integrate key customer services, marketing activities and airport processes. For more company information, go to united.com and follow on Twitter and Facebook.
About the San Francisco Giants
The San Francisco Giants of the National League is one of the oldest franchises in Major League Baseball. Boasting a 128-year history, the team moved to San Francisco from New York in 1958 playing a total of 42 years in Seals Stadium and Candlestick Park before moving to AT&T Park in 2000.
Since opening its gates, AT&T Park has become internationally-renowned as a premier venue in the world of both sports and entertainment. On the diamond, more than 34 million spectators have witnessed a number of magical moments and four playoff appearances, including in 2010 when the Giants became the World Series champions for the first time since moving West. In 2008, the Giants celebrated the team's 50th year in San Francisco and it was the center of the baseball universe when it hosted the 78th Major League Baseball All-Star Game on July 10, 2007. AT&T Park has also played host to some of music's biggest acts, including the Rolling Stones, Bruce Springsteen and the E-Street Band and Green Day.
Off the field, the Giants have one of the premier community outreach programs in professional sports, becoming the first team to implement a 100 percent participation program, involving every player, coach and uniformed staff member in at least one community project throughout the season. Through its community outreach programs, the Giants and the Giants Community Fund work with corporate and non-profit partners to raise awareness, educate and generate interest in a variety of issues important to both their fans and community including education/literacy, violence prevention, health and youth recreation and fitness.
SOURCE United Continental Holdings, Inc.