GIBRALTAR, June 14, 2010 /PRNewswire/ -- The eyes of more than half the world will be glued to the TV for the next few weeks as the FIFA World Cup kicks off. The tournament is the perfect opportunity for markets to boost their profits. Video games, beverages, lingerie and even online casinos are all taking advantage of the demand for high-margin promotional endorsements.
The world of advertising is swamped by football-related products in the lead up to the start of the tournament. Brands such as Budweiser, Adidas, Sony and McDonalds are all riding the wave as fans flock to the stores for a piece of the action during the four-week soccer tournament. Cameras, condoms, pens and T-shirts will drive hundreds of millions of pounds in additional revenue during the month of June to retailers worldwide.
The trend has now taken off on the internet as well. Online sites want to be part of the celebration and are offering free hotels and tickets to some of the biggest football games of the year. At http://www.casino.com they are offering an online promotion with a chance to win amazing prizes to help spice up the event. When asked about the promotion, a spokesman at casino.com commented, "Because the tournament is so big, we want our players to get the most out of it. A free LCD or Sony Blu Ray Home Cinema System is the perfect gift for this time of the year." So gear up and score big as the World Cup takes over the market across all forms of media.
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