The World Food Championships and Bull Outdoor Create Burger Competition

NASHVILLE, Tenn., April 19, 2013 /PRNewswire/ -- Competitors in this year's World Burger Championship at the World Food Championships better learn how to tame a Bull. And that's no bull! 

Bull Outdoor® Products and the World Food Championships announced today a qualifying process that will send six field-tested burger chefs from across the country into the World Burger Championship as part of "Team Bull." The Bull Burger Battle competition events will involve about 100 "backyard pros" competing for the six coveted spots in local outdoor burger grilling competitions throughout America, including cities like San Diego, Baton Rouge, Chicago, and Indianapolis.

"This is an exciting opportunity to partner with the World Food Championships and place Bull Outdoor Products at the forefront of championship culinary competitions," commented Mark Nurredine, owner of Bull Outdoor Products. "We're going to test the skills of grillers everywhere and then back them in the competition with a free trip to Las Vegas and entry to compete at the World Food Championships."

The Bull Burger Battles will pit 24 grillers, in each local competition, against each other in a head-to-head, high heat and high stakes grill-off to find some of the country's best burger cooks. Fans and attendees are invited to watch the cooks and chefs square off for food supremacy and try to earn their spot to represent Bull Outdoor Products at the World Food Championships. Winners from each of the Bull Burger Battles will compete in the World Burger Championship at the World Food Championships.

The World Food Championships is a 4-day event comprised of multiple competition categories where hundreds of America's best culinary masters will square off in the heart of Las Vegas for fame and part of the $300,000 prize purse.

"We're pleased to announce a new and exciting way for cooks and chefs across America to qualify for the World Food Championships," said Mike McCloud, President and CEO of Trybe Targeting, the firm that launched the World Food Championships in 2012. "In partnership with Bull Outdoor Products we have created the same type of high stakes throwdown that competitors will face in Las Vegas this fall."

From BBQ to chili, burgers to bacon fests, thousands of cooking challenges and online recipe contests take place every year. As the "sport of food" has grown into a global obsession, the World Food Championships was created to serve as the end-all competition to find the best of the best. Recipe cooks, restaurateurs, professional culinary teams and trained chefs from all walks of life will all bring their cuisine and dreams to Las Vegas for a shot at food fame and fortune.

For more information and to learn how to enter the Bull Burger Battle nearest you, visit www.bullbbq.com or at Facebook.com/BullBBQ.

About Bull Outdoor Products

BULL Outdoor Products Inc. is a leading innovator and manufacture of quality branded products developed and designed for the outdoor living marketplace. Our products are sold to customers in specialty retail, hearth, hardware, appliance, building materials and the building trade. Products are sold in the US, Canada, Europe, South and Central America. Bull is committed to providing the most complete line of premium products at value prices in the industry. Specific product categories include grills, cart grills, grilling accessories, rubs, sauces, fire features, outdoor kitchens and their components. The company was founded in 1993 and is currently headquarter in Rialto, California with a secondary facility and dealer showroom located in Athens, Tennessee.  www.bullbbq.com

About the World Food Championships

The World Food Championships is a yearlong and world-wide search for the best competition team, cook or chef on the planet, which culminates in a 4-day high-stakes food fight to name the ultimate World Food Champion. Major bragging rights and $300,000 are on the line as competitors, from Pros to average Joes, attempt to qualify for the championship event in Las Vegas. The World Food Championships will take place Oct. 7 through Nov. 10 at multiple Caesars Entertainment properties in Las Vegas.  www.worldfoodchampionships.com

About Trybe Targeting

Trybe Targeting is the food and enthusiast marketing division of MMA Creative Inc., a 22-year-old marketing and advertising firm with offices in Nashville, Las Vegas, and Orlando. Trybe Targeting is the agency of record to the Kansas City Barbeque Society, and created and operates the World Food Championship, as well as the Sam's Club National BBQ Tour, the richest competition series in barbeque history. For more information, visit www.trybetargeting.com.

Contact: Jeff Morris
[email protected]

SOURCE Trybe Targeting